Nokia's new ad highlights its continuing partnership with Microsoft
posted by Alan F. / Apr 28, 2014, 5:47 AM
Everything just became a lot #more colorful is the tagline of the spot, which shows our hero getting stares as he walks along the black and white streets, inhabited by those staring at their black smartphones. When one girl stares a little too long at our hero, her boyfriend gets a little jealous. Does the boyfriend represent the competition and the flirting girl friend stand for consumers? Just a thought.
The black and white world turns into color once our Nokia Lumia 1020 wielding friend spots a woman using a red Nokia Lumia 2520 tablet. Considering that on Sunday, we passed along the news that Microsoft is still deciding what to name its mobile devices, it would appear that whatever they are called, Nokia remains a partner with Microsoft as Windows Phone looks to challenge Android and iOS.
source: Nokia via WPCentral
Posts: 1771; Member since: Feb 07, 2014
Cool ad i like it, and btw Microsoft BOUGHT the rights to use the "Nokia" logo on the future Windows Phones.
posted on Apr 28, 2014, 5:52 AM 8
Posts: 157; Member since: Apr 20, 2012
Good to see that. I hope Nokia's R&D department, continue to develop innovative smartphones, which pioneer in 1) Camera 2) Screen and other innovative stuffs like graphene, glance etc, pass that license to MS and MS does the production and sales of these devices.
posted on Apr 28, 2014, 6:08 AM 3
Posts: 6855; Member since: Mar 16, 2013
Duh, Microsoft bought their phone division. Like colorful phones are going to help them. It hasn't made a difference all this time. Glance have been on lots of other phones. Nokia got a huge grant in the form of $2.3 billion to aid in the research of graphene. Many others are working on that as well.
posted on Apr 28, 2014, 7:02 AM 3
Same old boring ads, typical Nokia and m$ nothing interesting
posted on Apr 28, 2014, 5:53 AM 5
Posts: 468; Member since: Feb 07, 2014
dear Microsoft....... please don't remove Nokia branding from cellphones and start selling Microsoft branded phones..... if you do so, it will be an epic fail
posted on Apr 28, 2014, 5:57 AM 5
Posts: 1771; Member since: Feb 07, 2014
They won't, don't you see the 1st comment.
posted on Apr 28, 2014, 6:00 AM 3
Posts: 1; Member since: Apr 28, 2014
Actually it is MORE thank likely they will drop the Nokia brand. Nokia (what is left of it) is only barred form using the brand on phones for 2 years after which they can freely come to market with Nokia devices again. With all the IP they hold and can utilise it would be very likely that this is something Nokia will want to do. Accordingly, Microsoft will look to drop the brand asap as there is no point in investing in it longer term.
posted on Apr 28, 2014, 6:06 AM 1
Posts: 278; Member since: Jan 07, 2013
Xbox phone? Surface Mobile still sound way better. Imagine that hold a phone that called whatsoever box, everybody going to make fun out you, so Xbox phone is a no. If they keep Nokia name, it's maybe not good for a long term, they still have to change the name anyway, So Lumia or Surface Mobile still sound good.
posted on Apr 28, 2014, 12:18 PM 1
Posts: 1032; Member since: Oct 21, 2013
Great ad, gets the point across very clearly. If you're looking for a phone or tablet due to the color, this ad is for you.
posted on Apr 28, 2014, 11:26 AM 1
Posts: 2458; Member since: Nov 28, 2009
A Nokia isn't a Nokia unless it's made by Nokia and say's "Nokia" on it. Just so we're MFN clear...
posted on Apr 28, 2014, 1:01 PM 1
Posts: 1798; Member since: Jan 07, 2014
Future Nokias will be made by the same Nokia's employees, Lumia brand will still sport Nokia on it so at the end of the day the only thing that has changed is that they now gave more money at their disposal.
posted on Apr 28, 2014, 3:12 PM 0
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