Nokia's new ad highlights its continuing partnership with Microsoft

Nokia's new ad highlights its continuing partnership with Microsoft
While the Kinks belt out "Not like everybody else," a man in color invades a drab black and white world. Pulling his yellow Nokia Lumia 1020 out of his pocket, his yellow earphones in place, our hero stands out thanks to color, which is the point of this new ad produced by Nokia. With Microsoft closing on its purchase of Nokia Devices and Services, the Lumia line retains the colorful look on the outside, meaning that even with new owners, the Nokia Lumia handsets still stand out.

Everything just became a lot #more colorful is the tagline of the spot, which shows our hero getting stares as he walks along the black and white streets, inhabited by those staring at their black smartphones. When one girl stares a little too long at our hero, her boyfriend gets a little jealous. Does the boyfriend represent the competition and the flirting girl friend stand for consumers? Just a thought.

The black and white world turns into color once our Nokia Lumia 1020 wielding friend spots a woman using a red Nokia Lumia 2520 tablet.  Considering that on Sunday, we passed along the news that Microsoft is still deciding what to name its mobile devices, it would appear that whatever they are called, Nokia remains a partner with Microsoft as Windows Phone looks to challenge Android and iOS.

source: Nokia via WPCentral



31. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

the way it says Microsoft instead of Nokia at the ad EW !

28. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Warning: Going to make a non-tech related comment. GREAT SONG!

27. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Tired of the Android mobile monoculture, its at 80% time for other to have a say, mix it up, best for consumers

26. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Future Nokias will be made by the same Nokia's employees, Lumia brand will still sport Nokia on it so at the end of the day the only thing that has changed is that they now gave more money at their disposal.

30. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

"same Nokia employees" considering half of them were fired by elop and the other half left on decision they made by themselves i don't see anything ! in that leftover that Microsoft bought !

24. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Microsoft is promoting their "One Windows" monoculture by claiming that if you buy into it, you are not like everyone else. They might as well have a Borg singing "I'm not like every other Borg".

23. corporateJP

Posts: 2458; Member since: Nov 28, 2009

A Nokia isn't a Nokia unless it's made by Nokia and say's "Nokia" on it. Just so we're MFN clear...

29. akki20892

Posts: 3902; Member since: Feb 04, 2013

I agree. If that not made under Nokia.

21. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Great ad, gets the point across very clearly. If you're looking for a phone or tablet due to the color, this ad is for you.

25. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

My colored plastic future is so bright I have to wear shades.

19. InJuxHurYlem

Posts: 28; Member since: Oct 07, 2009

When promoting Microsoft Office, the message is the like everybody else.

15. -box-

Posts: 3991; Member since: Jan 04, 2012

I like the ad, but the main guy struck me as sort of creepy-looking. Perhaps because of how low the hat was pulled, ir that it was red? Cyan might have looked better.

12. esperanza

Posts: 49; Member since: Mar 23, 2013

Geez... Where's the Nokia logo in this ad?

13. sip1995

Posts: 1771; Member since: Feb 07, 2014

On the phone and the tablet.

9. tigermcm

Posts: 861; Member since: Sep 02, 2009

nokia on the front windows on the back ijs

8. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

Still the best....

5. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

dear Microsoft....... please don't remove Nokia branding from cellphones and start selling Microsoft branded phones..... if you do so, it will be an epic fail

7. sip1995

Posts: 1771; Member since: Feb 07, 2014

They won't, don't you see the 1st comment.

10. themamil

Posts: 1; Member since: Apr 28, 2014

Actually it is MORE thank likely they will drop the Nokia brand. Nokia (what is left of it) is only barred form using the brand on phones for 2 years after which they can freely come to market with Nokia devices again. With all the IP they hold and can utilise it would be very likely that this is something Nokia will want to do. Accordingly, Microsoft will look to drop the brand asap as there is no point in investing in it longer term.

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Why not!? They call always call it a Xbox phone and Cortina is on board. They can stop their Nokia name licensing and save millions.

22. jack123

Posts: 278; Member since: Jan 07, 2013

Xbox phone? Surface Mobile still sound way better. Imagine that hold a phone that called whatsoever box, everybody going to make fun out you, so Xbox phone is a no. If they keep Nokia name, it's maybe not good for a long term, they still have to change the name anyway, So Lumia or Surface Mobile still sound good.

32. thealphageek1

Posts: 942; Member since: Feb 02, 2013

While "Surface Mobile" does sound much better, if they call it "Xbox Phone" they will have an easier time selling the phone as the Xbox name is much more popular than the surface name.

4. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Nice ad.

2. FriendsOfSamsung unregistered

Same old boring ads, typical Nokia and m$ nothing interesting

3. theminolaboy

Posts: 128; Member since: May 18, 2013

Your sarcasm is funny.. Your name clearly states it.. hahaha..

6. sip1995

Posts: 1771; Member since: Feb 07, 2014


18. akki20892

Posts: 3902; Member since: Feb 04, 2013

Then move to virus vault.

1. sip1995

Posts: 1771; Member since: Feb 07, 2014

Cool ad i like it, and btw Microsoft BOUGHT the rights to use the "Nokia" logo on the future Windows Phones.

11. maverick786us

Posts: 159; Member since: Apr 20, 2012

Good to see that. I hope Nokia's R&D department, continue to develop innovative smartphones, which pioneer in 1) Camera 2) Screen and other innovative stuffs like graphene, glance etc, pass that license to MS and MS does the production and sales of these devices.

14. sgodsell

Posts: 7669; Member since: Mar 16, 2013

Duh, Microsoft bought their phone division. Like colorful phones are going to help them. It hasn't made a difference all this time. Glance have been on lots of other phones. Nokia got a huge grant in the form of $2.3 billion to aid in the research of graphene. Many others are working on that as well.

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