Nokia launches weather-sensitive "Glove Love" Lumia ads in the UK
By the way, the first 100 people to arrive at the two said locations and donate a single glove to Nokia, will be rewarded a new pair of gloves. The next 100 will receive a pair at address of their choice. However, the giveaway must have expired by now.
Previously, Nokia hosted a different glovey-dovey campaign, called "Do the Green Thing". It affectionately paired single gloves by collecting and sending them to landfill sites, where they get re-purposed, or matched with other single gloves to be used again. Say what you want about Nokia, but the Finns have big, warm hearts.