Nokia and WP7 see signs of light in European Lumia sales

Nokia and WP7 see signs of light in European Lumia sales
We’ve seen positive and negative prognostications on the fate of Nokia’s WP7 line of Lumia phones, so now it’s time for another round of “let’s try to guess when Microsoft and Nokia won’t share hard sales numbers!”

It’s the New York Times turn this time, and they see some promising signs emerging from the European market. For example, European telecom Orange lists the Lumia 800 as one of their best-selling devices in Austria. Vodaphone reported that the Lumia 800 sold out in  Ireland. And in the U.K. Microsoft’s promotion of giving away an Xbox 360 with purchase of a Nokia Windows Phone device drove demand, and WP7 devices claimed 2.2% of smartphone sales in the country in December of 2011.

While 2.2% may not sound like a triumph, every new platform has to start somewhere, and Windows Phone is at least posting growth in European markets year over year. In the U.S. the story is somewhat hazy, as the contracting Windows Mobile market has totally overshadowed the paltry number of devices being sold on U.S. shores, but the long and short of it is there aren’t many WP7 devices selling on this side of the pond.

Nokia hasn’t released a top-tier Lumia for the U.S. yet of course – that will happen with the debut of the Lumia 900, which is expected to launch as an exclusive to AT&T, possibly in mid-March. The panoply of WP7 devices from Samsung and HTC have otherwise failed to inspire U.S. customers so far, and if the Lumia 900 fails to gain traction it’s unlikely that we’ll see significant movement until Windows Phone 8 ships in the second half of 2012.

The elephant in the room of course is whether the rate of growth in Europe is high enough to keep Windows Phone in the game, and whether the platform will ever gain traction in the U.S. In the U.K. WP7 sales grew at a faster rate than the smartphone market as a whole, but it would take years of that sort of growth before they made a sizable dent in the market share of Android or iOS, and it’s safe to imagine that Apple, Google, and the Android OEMs would pull out the stops to try and prevent that.

It will take years for this to play out, but at least we should know in a few months whether Nokia and WP7 have what it takes to attract U.S. consumers. We’ll be sure to keep you up to date as the vaunted “third platform” tries to break into the U.S. in 2012.

source: NYTimes

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20 Comments

1. andro.

Posts: 1999; Member since: Sep 16, 2011

Well i can say for a working fact that these sales reports are complete made up

2. Henrik

Posts: 141; Member since: Feb 18, 2012

Ok, thanks for the facts, we'll take your word for it. Random anonymous people on the internet are always reliable.

3. andro.

Posts: 1999; Member since: Sep 16, 2011

Well seeing as i work in the mobile industry in Europe and i see many of the shops have piles of unsold lumia stock on stock inventory then ya take my word for it. I find the European sales claims puzzling

5. m.garz

Posts: 61; Member since: Oct 08, 2010

so you're more reliable? lol

9. rafael.roque

Posts: 78; Member since: Jul 03, 2010

All these reports coincidently started buzzing right after Microsoft bought out (I mean "partnered with" ;-) Nokia, which undoubtedly leads me to believe that they're all paid off or fabricated in order to actually create excitement around their otherwise failing WP7 OS. That is not to say that WP7 is destined to fail, but without Microsoft Buying out Nokia's support; things would be looking a lot grimmer right now for Microsoft's OS adoptation. ANYWAY to my point, yes I do think some of these reports are questionable at best. The goal of the marketing tactic is to self fullfill by creating buzz around the "imminent" success of WP7. Interestingly enough, they used the same tactic to discredit Symbian and Meego and thus affected the growth and adoptation in the user community of Nokia.

11. rafael.roque

Posts: 78; Member since: Jul 03, 2010

Here's another finding I found relating to the sales of Nokia Lumia 800 sales in the UK: "according to estimates reported in the New York Times, the Lumia 800 drove Windows Phone's market share up from 0.4 to 2.2 percent in London, and the phone has enjoyed similar success in Austria and Germany." NOW here's the obvious factor that apperantly "could have" helped the increased sales: "The Times report points out that the Lumia 800 may have enjoyed some extra success due to the free Xbox 360 offered with every new two-year contract." REALLY?!? I would of bought ANY WP7 phone if you were giving away an Xbox 360 with it! It's only common sense that bundled incentives and great gifts will help any product's sellthrough regardless of it's popularity or initial customer reception.

13. Lucas777

Posts: 2137; Member since: Jan 06, 2011

uh have u ever tried wp7? or are u just saying it doesnt get good customer satisfaction-- because its a well known fact wp7 people love their phones… also the "partnering with nokia" was kind of coincidental with the launch of windows phones in general… so yes.. they do have a "coincidental" effect… and i dont thin every single wp7 phone was sold with an xbox.. yes it was a promotion for a while, but wp7 has a chance to seriously become the third ecosystem… with microsofts support, it must gain the us market and then beat out competitors like bada globally

4. snowgator

Posts: 3621; Member since: Jan 19, 2011

Nokia will be fine, and WP is going to be a success. Quality will see it's way to a market. It may actual end up being and more successful quicker in other parts of the world due to GSM being so dominate (Sprint and Verizon are not interested in WP, so CDMA devices are not a available and those sales are lost) and Nokia having Such a strong name. But Microsoft will keep working and improving it. I am disappointed that the current crop of AT&T devices didn't sell better. A little more momentum would be nice.

6. thatdude1 unregistered

"Nokia hasn't released a Lumia for the US yet of course...." This statement is incorrect. Nokia HAS released a Lumia for the United States, and it's called the Lumia 710 for t-mobile.

7. nb2six

Posts: 298; Member since: Apr 27, 2011

and it's the phone all t-mobile sales reps are trying to force onto people. I see alot of frustration and turnoffs towards the handsets just because of poor salesmanship. There is a area of consumers that would greatly benefit from the simplicity of WP. If the os can hold on for a few more years and grow from its infancy it could def become a major player in the smartphone world

8. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

WP will undoubtledly make it's way into the pack alongside Android and iOS. It's a matter of if, more so over when.

10. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Microsoft must continue to improve and support their smart phone products to have some impact in the smart phone business. so far they are doing that . the next thing they have to do is advertise advertise and advertise to let People know that they have good products to sell. my worry now is the quality of the Windows Tango class cheaper windows smart phones good enough to be a product for People to use and buy. if tango smart phones work well then Microsoft smart phones from low end to high end will keep Microsoft in the game and they will gain traction and be something people will buy because they know that they work well. and that the the key Microsoft smart phones must work well.

12. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Dual core and memory options are the only things really holding them back. If they had a phone with 1080 video playback and recording, and 32/64GB phone options, things would look brighter for them. They'd at least somewhat be on par with the competition in that sense, and they'd be able to drive sales by bringing over those already on Android and iOS. As it stands, WP is still an entry level smartphone OS for consumers just getting into the game, and it's very difficult to fight Apple in that game. Apollo can't come fast enough for them.

14. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i agree tat apollo cant come fast enough, but wp7 really doesnt need dual core to be on par with android (neither does ios really-- its more for show). the major thing holding wp7 back is the screen resolution and the app support

17. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

no its actullay something more critical that WP7 dev forgot to add most basic features in first versions thats why its not a favoured phone by bussiness users although it will best suit them if the gaps in it are filled

15. DechyX

Posts: 156; Member since: May 16, 2011

I'm rooting for WP7, I switched from my beloved Atrix to a Focus one day... and I have yet to switch back. If I would have switched to an Android phone that was released around the same time as the Focus, I'd feel like I'd have a dated device. With the Focus I still feel like I'm on the curve and not behind it... but if they release an Atrix 3...

16. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

well i would say its not new that people reject the new OS that is because it is new same was going on with Android in start and IOS but they managed. so WP7 can also make a difference here but that cant happen over night.

18. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

It is going to do better. The good thing is that they are not rushing on software and hardware.

19. lubba

Posts: 1313; Member since: Jan 17, 2011

I agree, these two new Nokia devices lumia 710 and 900 will not make a dent in us. Here's the problem, too much stress on OS and not enough Nokia. There's a popularity with Nokia and that needs to be stressed. Just like the over rated iPhone.

20. Karan_Malhotra

Posts: 27; Member since: Feb 17, 2012

If ms wud have released wp7.5 mango at the time when android was on eclair or froyo...the scenario wud have been different...

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