Nokia Lumia smartphones doing poorly in Europe, admit carriers

Nokia Lumia smartphones doing poorly in Europe, admit carriers
The Nokia Lumia 900 for AT&T has been selling like hot cakes despite store employees not putting much effort in promoting the smartphone. However, even though the company's flagship has taken off, Nokia has not been doing that well as of late, and its overall unit sales are pretty disappointing, as it was revealed last week.

In fact, European wireless carriers that have been offering the Nokia Lumia 800 and Lumia 710 since Q4 of 2011 are quite underwhelmed. "No one comes into the store and asks for a Windows phone," said an executive who works for one of them during an interview with Reuters"Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market," the executive added. Lack of innovation and insufficient marketing efforts are among the prime reasons as to why the Lumia lineup has been doing poorly in Europe, according to representatives for the said carriers. The battery glitches that the Lumia 800 was plagued by made it even harder to convince customers that Nokia's smartphones were worth picking.

At the same time, Apple's iPhone 4S and Android smartphones made by Samsung are dominating the European smartphone market. If Lumia smartphones are to grab a bigger piece of the pie, European carriers will have to increase subsidies so that customers can have a bigger incentive to buy one. Increasing the marketing budget with a little help from Microsoft could be of help as well, although it is no guarantee that doing so would turn the Lumia brand into a market success.

source: Reuters

FEATURED VIDEO

58 Comments

61. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

save nokia and MS appolo you can do it your our only hope

58. wendygarett unregistered

Are you telling me nokia sell poorly in nordic countries as well, iPhoneArena?

48. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

The problem with Metro UI design is that it belongs to high-class design that "Average Joes" don't understand and think it's ugly "because it has blocks". This is also one of the reasons why WP will fail.

46. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

I have a Lumia 710 and I was really surprised how much I like Windows Phone. It's not perfect but I have to say that it has the best touchscreen keyboard around and I've tried them all. Too bad WP7 is the Rodney Dangerfield of the Mobile Universe. : (

37. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

yes...because dual and quad core crap is more important than real life performance...which in android case, is poor as hell.

42. DroidZ

Posts: 8; Member since: Apr 13, 2012

Just shut up parrot Yes dual core is important, Tell me can your crappy Nokia runs HD games like GTA3 Shadowgun? No that's why no HD for Nokia because they provide crappy outdated hardware and laggy phones Also no multitasking! No flash support No Divx Xvid native support Nokia build their phones in Foxccon and Compal with really cheap quality

44. tward291

Posts: 559; Member since: Feb 14, 2012

and how many time did that GTA force close on you all those specs and it still lags i had the sensation sucked sucked sucked but its alll about personal choice i like my single core 1.4Ghz that wont lag and battery life that last plus xbox live has some killer games

45. DroidZ

Posts: 8; Member since: Apr 13, 2012

I'm not talking about cheap Qualcomm its the worset chip ever and Nokia uses it because its cheap and HTC too And Force close happens if you crack the game are you a pirate? Buy your game man support developers I have Galaxy Note it doesn't lag at all maybe in long time playing the phone becomes hot a little bit but i don't feel it because of my rubbery case Try Exynos then you will find it by yourself its the best.

56. haikallp

Posts: 319; Member since: Feb 10, 2012

Android fanboy spotted!

34. lubba

Posts: 1313; Member since: Jan 17, 2011

...and then when you go to a customer rep they say, " would you like an android or iPhone". They talk crap but dont do crap! Reuters should have asked those interviewed (hid their names for some unknown reason) what they are doing to help promote Nokia lumias.

32. snowgator

Posts: 3630; Member since: Jan 19, 2011

Bad news is bad news. Nokia and MS better take this as constructive criticism now, and deal with it quickly. A top end WP, the oncoming 900, will be an easier sell. Both the 710 and the 800 are low-tier and mid-tier devices. Again, they need the sales to be trending up, and they need momentum going into the make or break release of WP8. The Nationwide campaign we are seeing in the US is needed. There is plenty of room for WP, but it needs to get a foothold and it needs to get established. Both need the 900 (910 in Europe, right?) to be a great success, but none more so than Microsoft. Nokia can afford to move on to a different OS to stay relevant. But MS can not afford to lose Nokia. Those of us who like WP need a little more XBOX success, and a little less Zune disappointment.....

39. tward291

Posts: 559; Member since: Feb 14, 2012

they need to make zune more like google music in the sense of streaming music there whole thing with no sd is killing me other than that there great

27. tward291

Posts: 559; Member since: Feb 14, 2012

i for one love ms UI i have the lumia 710 on tmobile and love this phone i switched from the sensation and love it the games are on point and i love the cleaness of the interface homescreen is basically just a buch of widgets which is nice best thing is no more fc and laggy os if the 900 comes to tmobile i will be getting that

24. 99n100

Posts: 16; Member since: Apr 06, 2012

The WP home screen is as gloomy as the Nokia phone sales, it doesn’t look appealing at all, the group tile screen really look boring whereas Android and IOS screen look vibrant, colourful, with many wall papers and apps that can be easily customise to different user needs. Hope WiNokia knows which era they’re in now. The sales figure is a clear indicator that only a small percentage like WP but many still love NOKIA.

55. haikallp

Posts: 319; Member since: Feb 10, 2012

WP may not be good for those who wants customization but its snappy and intuitive. Try using it for a couple of weeks. (coming from a guy who've owned and iPod Touch 4G and a Samsung Galaxy W)

23. Pdubb

Posts: 250; Member since: Aug 08, 2011

They need to release the 900 in Europe. The 800 is almost a low range phone with a high range price. Get the 900 out with the ffc and bigger screen and watch sales start to slowly rise with a little marketing.

22. darac

Posts: 2156; Member since: Oct 17, 2011

Oh I loved Nokia back in the days. They're still capable of making the best hardware, but last couple of years their arrogance and stupidity made me look at this downfall with a smile. Look at their decisions: - refusing to use the best available software for free(android ). Because they are better than the rest of the world? - dropping truly amazing and promising projects that Maemo and Meego were - abandoning their own OS with already established ecosystem (Symbian) - placing everything on inherently limited and inferior OS that, on top of all irony, doesn't allow any differentiation between brands! Now good luck waiting windows phone 8, Nokia. By the time it arrives, you'll be a ruin of a company. Well deserved!

21. deacz

Posts: 162; Member since: Nov 02, 2011

"European carriers will have to increase subsidies so that customers can have a bigger incentive to buy one." lul wut? I dont think all that many european carries do any sort of subsides at all. a few uk ones for sure but thats just a small part of europe

20. Alistaire

Posts: 132; Member since: Apr 13, 2012

The Lumia 800 really should have some with a front facing camera. Just feel like some hardware is missing after the N9. At least for me it's the only reason I did not get the Lumia 800.

19. mercorp

Posts: 1045; Member since: Jan 28, 2012

Fire steven elop,please! ⑨⑨⑨⑨⑨⑨..... Idiot.Give me a pureview droid!

18. mercorp

Posts: 1045; Member since: Jan 28, 2012

No android... No multi-core processor.... No 1080p recording... No micro sd slot... That is why! I want a lumia but all thanks to this,i got a galaxy r instead.

53. haikallp

Posts: 319; Member since: Feb 10, 2012

no multi core but can still run smoother than the galaxy r :) android is prone to lag..admit it..only iOS and WP offers fluid and intuitive performance throughout.

60. Zubin

Posts: 2; Member since: Apr 18, 2012

No it doesn't. Only lower end Android have lag and apps force close problem. I am using a Galaxy R and I assure you it doesnot lag or stutters.Admit it, you are just an android hater... :)

15. tedkord

Posts: 17525; Member since: Jun 17, 2009

While I agreed with Steve Jobs on almost nothing, he was right on one count. Microsoft just doesn't design pretty software. Metro UI is just butt-ugly, though the OS itself is extremely well designed and snappy. It looks like blocky, Colecovision graphics. And unfortunately, most consumers are like my wife - more concerned with looks than function.That's why the iPhone continues to sell so well, despite lackluster updates the last few years. It's a damned good looking phone, and the UI is pleasant to view. I can't let my wife do the car shopping, because all she'd care about is paint color and body design. She wouldn't look into historical reliability of the vehicle line, average trade in depreciation, mileage, insurance costs, etc...She'd be dazzled by a built in sunglasses holder. I think MS needs to either redesign the UI, or allow OEM's to skin it. Once it gets nicer looking, all the hypnotized by shiny people will notice it. (Forgetting, of course, the bad taste that WinMo 6.x left behind) Hey, MS - if you're going to follow the Apple sales scheme so closely (no customization, only one app store, closed tightly controlled ecosystem), then you should also follow their example and make it pretty.

25. tward291

Posts: 559; Member since: Feb 14, 2012

the last thing ms needs to do is let Oem skin their UI

35. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

butt ugly? And what is so special about IOS that makes him so great, pretty and desired? What's so nice about android flat structure menu? It's a lazy, slow cow in low-mid range devices.

47. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I think it CAN look good, but the aestetic Microsoft is going for doesnt appeal to the masses. All the "tiles" are more or less monochrome, just one color, no pizzaz to it. It does make for a snappy interface, but it is boring and dull looking.

52. haikallp

Posts: 319; Member since: Feb 10, 2012

wether the UI looks good or not is subjective. I prefer it as compared to the boring 4x4 icon on Android and iPhones..and the tiles have functions, better than the static icons on Android and iPhones.

54. haikallp

Posts: 319; Member since: Feb 10, 2012

that being said, of course there are tons of improvements that can be done in terms of personalizing the ui. It would be better if we could have more colors for the tiles and also the background color. I'm using a WP but i'm not a fanboy. I like Android and iOS too but come on guys, all three OS are not perfect.

13. PackMan

Posts: 277; Member since: Mar 09, 2012

lumia 900 was one of those phone that i really wanted to love but just couldn't and those ads too weren't that compelling for me. However i will look forward to the next iteration of the series probably the one with windows 8.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless