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Nokia Lumia smartphones doing poorly in Europe, admit carriers

Posted: , by Nick T.

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Nokia Lumia smartphones doing poorly in Europe, admit carriers
The Nokia Lumia 900 for AT&T has been selling like hot cakes despite store employees not putting much effort in promoting the smartphone. However, even though the company's flagship has taken off, Nokia has not been doing that well as of late, and its overall unit sales are pretty disappointing, as it was revealed last week.

In fact, European wireless carriers that have been offering the Nokia Lumia 800 and Lumia 710 since Q4 of 2011 are quite underwhelmed. "No one comes into the store and asks for a Windows phone," said an executive who works for one of them during an interview with Reuters"Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market," the executive added. Lack of innovation and insufficient marketing efforts are among the prime reasons as to why the Lumia lineup has been doing poorly in Europe, according to representatives for the said carriers. The battery glitches that the Lumia 800 was plagued by made it even harder to convince customers that Nokia's smartphones were worth picking.

At the same time, Apple's iPhone 4S and Android smartphones made by Samsung are dominating the European smartphone market. If Lumia smartphones are to grab a bigger piece of the pie, European carriers will have to increase subsidies so that customers can have a bigger incentive to buy one. Increasing the marketing budget with a little help from Microsoft could be of help as well, although it is no guarantee that doing so would turn the Lumia brand into a market success.

source: Reuters

61 Comments
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posted on 17 Apr 2012, 06:03 4

1. drahmad (Posts: 480; Member since: 20 Aug 2011)


where is that f*****kin 15 dollar per device for carrier emplys? where is that 150 million ad campain for lumia 900?

posted on 17 Apr 2012, 08:49 4

26. PhoneLuver (Posts: 481; Member since: 05 Jul 2010)


WP7 is just not that great! All you do id scroll, scroll, scroll, scroll and scroll!

posted on 17 Apr 2012, 09:35 4

29. tward291 (Posts: 559; Member since: 14 Feb 2012)


and what do you do on ios slide slide slide and android scrool or slide and fc fc fc lol

posted on 17 Apr 2012, 10:33 3

33. lubba (Posts: 1313; Member since: 17 Jan 2011)


Lolzz. Slide to the left, slide to the right, scroll Scroll scroll. Lolzz! We could have a dance song going on here. Lolzz!

posted on 17 Apr 2012, 12:28 1

41. DroidZ (Posts: 8; Member since: 13 Apr 2012)


Right Nokia gives cheap build quality
They build their cheap phones in Foxccon and Compal and printed on them Nokia and expect fanboys to buy them expensive

posted on 17 Apr 2012, 12:51 6

43. Whodaboss (Posts: 176; Member since: 18 Nov 2011)


So, what you're really saying is that you've never owned a Nokia phone. Base on your statement that seems apparent.

posted on 17 Apr 2012, 06:04 6

2. pongkie (Posts: 654; Member since: 20 Aug 2011)


why are they hiding their identities?

posted on 17 Apr 2012, 12:16 1

40. lubba (Posts: 1313; Member since: 17 Jan 2011)


I asked the same question.

posted on 17 Apr 2012, 06:07 8

3. MickDM (Posts: 63; Member since: 29 Nov 2011)


hmmmm...suspect article...ijs

posted on 17 Apr 2012, 06:09 4

4. FoneAddict (Posts: 259; Member since: 05 Jul 2011)


Lets fate it Microsoft Windows Mobile has a crap reputation in Europe. Americans may see Microsoft in a different light but here in Europe Microsoft as a brand is not popular and that is putting it mildly. This will strengthen Microsoft hold on Nokia since demand for their phones will be higher in the US, but Microsoft knew this and Stephen Elop certainly knew this.

posted on 17 Apr 2012, 06:18 5

5. bloodline (Posts: 706; Member since: 01 Dec 2011)


at the moment Microsoft doesnt really stand a chance in the UK, its heavily iphone based with android fastly becoming top.

Android is its on way to becoming the most used mobile platform in the UK.

I know loads that have switched to android from iphone

posted on 17 Apr 2012, 06:18 5

6. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


Poor nokia doing poorly, very poor.

posted on 17 Apr 2012, 06:19 5

7. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Lumias 800 and 710 have just arrived in my country, and unfortunately they are very expensive. There is no marketing campaign, and no discounts that could push them ahead of iPhone, which still remains the most affordable phone for 2-year contract.

Despite this, people are still not interested in WP and Lumias, they don't even see it on the display, hurrying towards the iPhone...

So, like I said previously, Nokia will fall soon, because of their inability to adapt. Their magnificient products are just not the thing for success, and they ignored it. Shame.

posted on 17 Apr 2012, 06:20 6

8. Veigald (Posts: 290; Member since: 13 Jan 2012)


I suggest you read the source article rather than this re-write. What the carriers are saying is that they want Nokia and Microsoft to push the marketing of Nokia WP devices and create the demand. The carriers want a third competitor in the market and WP is obviously it.

That the current Lumia lineup in Europe isn’t competitive against the iPhone and Galaxy S2 – which were the two phones mentioned in the source article – is true. Lumia 800 is almost there, but not quite. The Lumia 900 will however be there, that should be very clear from the majority of reviews of the phone.

Now it is up to Nokia and Microsoft to give European carriers what they want; Lumia 900 with a similar marketing push as in the US, and a roadmap to WP8.

posted on 17 Apr 2012, 07:53 1

17. RobotMan (Posts: 145; Member since: 13 Apr 2012)


Engadget "an executive from one of the companies has been quoted as saying that "no one comes into the store and asks for a Windows Phone" and that Lumia handsets would be "easier to sell" if they ran Android. Another said Nokia should "lower the price" in order to make the Lumia range a loss leader and "get it out of the door."

posted on 17 Apr 2012, 06:23 3

9. tigermcm (Posts: 860; Member since: 02 Sep 2009)


i believe advertisement will help sell but I also think MS won't put out real advertisment until Apollo and Windows 8 IMO

posted on 17 Apr 2012, 06:29 5

10. redmd (Posts: 1355; Member since: 26 Oct 2011)


sadly, it won't just be in Europe.

posted on 17 Apr 2012, 06:44 10

11. Tsepz_GP (Posts: 1039; Member since: 12 Apr 2012)


Unlucky Nokia and WP, no suprises here though, Lumia range is quite boring and WP is just so limited. :)

posted on 17 Apr 2012, 07:33 5

14. PhoneArenaUser (Posts: 5498; Member since: 05 Aug 2011)


Agree!

posted on 17 Apr 2012, 15:05 4

49. SemperFiV12 (Posts: 948; Member since: 09 Nov 2010)


at least Windows Phone works without any lag... and I can use it without having a charger EVERYWHERE in my life... and the apps on Windows Phone don't force close on me... and the phone does not reset once a week...

Oh... so limited. I guess having Flash capability (which is dying) is really that big a deal. I've used all platforms extensively and I will be the first to tell you that Windows Phone is by no means "limited", the only thing limited is your opinion.

posted on 17 Apr 2012, 22:37

59. DechyX (Posts: 139; Member since: 16 May 2011)


Let me preface this by saying that I have owned 3 different Windows phones, one of which I currently use, and I have owned a number of Android phones as well... all that said, I put my phones through the ringer, and Windows does actually lag, as much and as often as Android? Of course not, and while no Windows apps "force close" they do indeed malfunction... sometimes chronically. But I love it, the phones are fast and smooth, and I LOVE the live tiles. When people (non-tech savvy) see my phone and what it can do, they are in awe, and want to know what it is and where I got it and how much...etc. When the words "Windows" come out of my mouth though the tides turn, and they loose interest. Microsoft needs to do a better job of selling a new image, I believe that when the new Windows 8 for desktops and tablets comes out Windows phone will gain in popularity, mainly because consumers will see it as an extension of their desktop. I'm using the Windows 8 consumer preview and the integration is insane, if Microsoft continue in this direction they will definitely be successful in the mobile market... imho

posted on 17 Apr 2012, 15:16

50. haikallp (Posts: 246; Member since: 10 Feb 2012)


at least WP is not prone to lag as compared to many Android phones. It's fluid throughout. Perhaps you should use it for a couple of weeks then judge it.

posted on 17 Apr 2012, 07:15 4

12. strikercho (banned) (Posts: 156; Member since: 20 Mar 2012)


Well usually carrier employees are the most stupid people to give you advice. That's why they need proper training. Can you imagine, I asked for a Lumia 800 these days and one of them said: "Sir, how about Galaxy Ace...? or whatever, Bahahahah! This creature compared the supreme hardware and software package of Lumia to the yellow soap-holder with Handroid? OMG!

posted on 17 Apr 2012, 09:15 7

28. Oxygen (Posts: 125; Member since: 29 Mar 2012)


How does it feel to be constantly lying to yourself?

posted on 17 Apr 2012, 10:10 5

30. Doakie (Posts: 2227; Member since: 06 May 2009)


Lol! Great comment!

posted on 17 Apr 2012, 15:18 1

51. haikallp (Posts: 246; Member since: 10 Feb 2012)


are you dumb? Galaxy Ace is inferior as compared to Lumia 800. Are you a Fandroid? Geez..

posted on 17 Apr 2012, 17:42

57. Penny (Posts: 1670; Member since: 04 Feb 2011)


Better than it does to accept everybody else's lies.

posted on 17 Apr 2012, 07:32 4

13. PackMan (Posts: 277; Member since: 09 Mar 2012)


lumia 900 was one of those phone that i really wanted to love but just couldn't and those ads too weren't that compelling for me. However i will look forward to the next iteration of the series probably the one with windows 8.

posted on 17 Apr 2012, 07:49 5

16. akita256 (Posts: 81; Member since: 26 Jan 2012)


Agreed. I think MS is doomed to fail unless they come up with something other than those large, boring tiles........but somehow they just can't see it or refuse to see it.

I continue to say........If Nokia's hardware is so great then there is some reason nobody much is buying the Windows phones and there is no other explanation other than those tiles. I want to buy a Windows phone myself but I will never buy one until MS finally opens their eyes and comes up with a more attractive interface.

posted on 17 Apr 2012, 07:48 5

15. tedkord (Posts: 13873; Member since: 17 Jun 2009)


While I agreed with Steve Jobs on almost nothing, he was right on one count. Microsoft just doesn't design pretty software. Metro UI is just butt-ugly, though the OS itself is extremely well designed and snappy. It looks like blocky, Colecovision graphics.

And unfortunately, most consumers are like my wife - more concerned with looks than function.That's why the iPhone continues to sell so well, despite lackluster updates the last few years. It's a damned good looking phone, and the UI is pleasant to view.

I can't let my wife do the car shopping, because all she'd care about is paint color and body design. She wouldn't look into historical reliability of the vehicle line, average trade in depreciation, mileage, insurance costs, etc...She'd be dazzled by a built in sunglasses holder.

I think MS needs to either redesign the UI, or allow OEM's to skin it. Once it gets nicer looking, all the hypnotized by shiny people will notice it. (Forgetting, of course, the bad taste that WinMo 6.x left behind)

Hey, MS - if you're going to follow the Apple sales scheme so closely (no customization, only one app store, closed tightly controlled ecosystem), then you should also follow their example and make it pretty.

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