Nokia CEO sets priorities straight: differentiate, differentiate, differentiate

Nokia CEO sets priorities straight: differentiate, differentiate, differentiate
Android is too fragmented - this opinion is no news in the mobile industry, but when it becomes officially acknowledged by Nokia CEO Stephen Elop, it becomes news. The chief executive said that’s the thing Nokia wants to avoid at all costs with Windows Phone:

"We don't want fragmentation being introduced into Windows Phone because we are beginning to see how in a certain other eco-system that fragmentation becomes a problem," Elop said in an interview for Pocket-lint.

Elop who has changed the course of Nokia radically over the last year or so, says that number one, two and three priorities for the Finns are to differentiate themselves from Android and iOS. So far, though, we can speak more about Windows Phone being different than Android and iOS rather than pin-point Nokia for any big innovations within Microsoft’s platform.

So how does the company exactly plan to stand out? Elop wasn’t very specific but he did put the focus more on bringing existing Windows Phone features like the Live Tiles into light, rather than Nokia introducing new ones:

“The point is, we are educating consumers about the tiles, about that experience, because what is out there in the industry today, people are most familiar with is a grid of applications icons that don't do anything. They aren't used to things that are scrolling, that are alive, that are presenting information. So as we introduce them to that we are confident then that we will see some good momentum."

So far Nokia has added little of its own unique flavor to Windows Phone. The biggest addition is without a doubt its contribution in Maps with the free navigation it offers, but that’s something other phone makers are also to benefit from. It’s also working with media outlets like CNN and ESPN, and has brought its Mix Radio music application to Windows Phone. Do you feel like that’s enough to really tell Nokia apart in the WP segment?

source: Pocket-lint

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13 Comments

1. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

How about widgets, when it comes to live presented info?!

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

live tiles are widgets that give you live info :)

2. redmd

Posts: 1939; Member since: Oct 26, 2011

" Android is too fragmented" so why is it so successful?

8. shafboy

Posts: 179; Member since: Sep 26, 2010

Because Android has so many different types of phones, and the biggest market out there is for people finding the phone they like (Regardless of software).

9. jamrockjones

Posts: 345; Member since: Oct 26, 2011

This guy's a turd. He hates Android for some reason. If he jumped boat like everyone else they'd make a lot more money. But they can be stubborn and Sammy will pass them up as the largest cell phone manufacturer in the world!

12. snowgator

Posts: 3621; Member since: Jan 19, 2011

Android was the perfect storm of great timing, unique idea, and open source when it was introduced. Manufacturers needed a real, quality OS to offset the iPhone and Blackberry, and Windows Mobile wasn't the answer. Android was. Customizable, free, and fun. There is no way any other OS could imitate their success. But, no one should lie to themselves about "successful" means perfect. So many devices sold by Android developers have been left without updates or updates have failed when given. Low end Android phones have been some truly unpleasant experiences. Microsoft is trying to not allow those experiences. In short, they are trying to be their own OS, and not build off of Androids victories. I see no problem in that. PLEASE NOTE: I love Android, and am not trying to start flame war. Just defending the idea that WP offers a good option to those who are not in love with Android or iOS.

3. eiyoy009

Posts: 57; Member since: Jun 01, 2011

succsessful because its too fragmented...they steal other ideas without permission that's why they gain that popularity..

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

another person jumping on the frag wagon for android when iOS is really the more fragmented system. WHEN oh WHEN will one of our beloved writers take up the helm and write that article, so we can settle this BS?

10. ilia1986 unregistered

I completely agree. Android isn't fragmented because Android isn't limited like iOS is. That's the beauty in it. Let's look at the chocolate industry. There are at least 1,000 different types of chocolate products available today. Can anyone claim that the chocolate industry is fragmented? No? Exactly. Same for food in general. Same for clothes. Same for a lot of things. Heck - Harry Potter books are fragmented! each book has a completely different number of pages, and has different content each time. this is so bs lol.

11. jamrockjones

Posts: 345; Member since: Oct 26, 2011

Agreed. The beauty of Android is that it is so differentiated. Not everyone wants a 4.5 inch screen, or a needs a dual core processor, or wants to pay $200 or even $300 dollars for a phone (even though I would). There is a phone for everyone! They come in different colors, specs, and UI's. It's awesome. But if you want an iPhone you have 2 choices, white or black! I would never get an iPhone for a few reasons: 1) Not a fan of Apple, too controlling! 2) Only customization on the phone is the wallpaper and 3) the screen is way too small for my preference.

13. -box-

Posts: 3991; Member since: Jan 04, 2012

I agree with all that, except the color thing... the only colors I've seen on Androids are dark (black, gray, brown), and white. I can't recall the last Android phone I've encountered with actual colors (DROID R2-D2 doesn't count), like how Nokia has the Lumia series in cyan, magenta, yellow, etc

6. the_s2

Posts: 239; Member since: Nov 22, 2011

But then symbian is a unified platform! Thats where nokia need focussing!

7. MickDM

Posts: 63; Member since: Nov 29, 2011

and on the positive side, victor... nokia's hardware design is just as significant as the "little of its own unique flavor" that has been added to the WP ecosystem... ijs ;)

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