Nokia 8 first promo video shows two lonely, sad men taking selfies in the middle of nowhere

So yeah, this was weird: the first Nokia 8 promo video is out and it basically shows two middle-aged, seemingly lonely and a bit sad men taking selfies bothies in the middle of nowhere. Cue a ghosty, empty office and a woman that seems like a hostage among them, a slow-tempo music and this works better as the opening scene of a horror movie, but not the inspiring presentation of one of the most highly anticipated phones of the year.

In a rather solemn voice, you would hear the ironically named Alasdair Mcphail explain the power of storytelling with the Nokia 8's bothie camera mode (video is recorded with both the front and rear cameras simultaneously, and shot in a split-screen view). You would also see another Nokia designer mention the magic words: "aluminium", "CNC milled", "constantly variable radius curvature" and so on.

Worse of all the story told is not convincing and feels superstitial. The video does little to go above the cliched phrases and words that we've been hearing for years now and explain why the Nokia 8 is exciting (is it?). It does not explain what makes the Nokia 8 a 'Nokia', how the phone is different than all the rest and why does it exist. The video does not explain how the dual camera works or - heck - anything substantial... 

If the company itself cannot find an inspiring message to get out to all the buyers eagerly waiting for the next big thing from Nokia, consumers might just start looking elsewhere.

Related phones

  • Display 5.3" 1440 x 2560 pixels
  • Camera 13 MP / 13 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2500 MHz
  • Storage 64 GB + microSDXC
  • Battery 3090 mAh



1. notfair

Posts: 744; Member since: Jan 30, 2017

that's an ugly title iphonearena! shame.

3. Victor.H

Posts: 1062; Member since: May 27, 2011

Is it true, though?

4. notfair

Posts: 744; Member since: Jan 30, 2017

kinda, but the video explains more the fabrication process than the sad selfies.

6. yann

Posts: 614; Member since: Jul 15, 2010

Are you sad Apple fan, Victor? Why such words? The whole article is such a $hit. Is this all you're capable of? Lame attempt.

10. Victor.H

Posts: 1062; Member since: May 27, 2011

Yeah, that's my best. And your point is... that it's a good promo video? Or you agree with the point that I was trying to make that it is just a bit eerie and weird for what it is.

20. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

@Victor IMO, the Promo Video was very well done. It's titled "Form and Function" which means we most likely will see a number of other videos covering different subjects. But, here are the most notable problems with your 'Journalism': 1. You describing middle aged men has nothing to do with the video 2. Relating the promo to a scene in a horror movie is by far the worst stretch I've seen on PhoneArena 3. Just because you don't find it convincing doesn't mean others won't People have an issue with your article because there is very little objectivity. To downplay a video which I, an Apple fan, found fascinating, is doing a complete disservice to your diverse reader-base. Not to mention, it's a bad look for the entire tech-journalism sector.

22. Victor.H

Posts: 1062; Member since: May 27, 2011

Cool. It's an opinion piece, not an objective review. Opinions differ. Can't see how it brings doom and gloom to tech journalism, I wish I had that kind of influence!

25. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

Then provide a tag that clearly states it's an opinion piece, because this isn't obvious. Also, just providing constructive feedback since you seemed confused about the backlash. In regard to tech journalism - You are attacking a legendary company in the mobile tech world for a tech video which you don't thoroughly understand. This is evident after reading the first three sentences of your article.

34. megaSUNNY

Posts: 88; Member since: Jun 26, 2012

Present it in the article that it's your own opinion please. That makes more sense and provides a bit of respect to you.

2. gigicoaste

Posts: 456; Member since: Feb 21, 2016

you see whatever you are interested to see..

5. mahima

Posts: 730; Member since: Nov 20, 2014

such a biased writer

17. Klinton

Posts: 1409; Member since: Oct 24, 2016

Why you complain guys? Don't you want to make america great? Bashing every non-american OEM, makes ppl to buy iPhone or Pixel. The Media are not only for news, but also to lead you in the 'right direction..'.

18. Klinton

Posts: 1409; Member since: Oct 24, 2016

To crash the real Apples enemy is good to promote some harmles OEMs too.

7. maple_mak

Posts: 953; Member since: Dec 18, 2013

Sad selfie more important than the introduction? iBiasArena.

8. iczer

Posts: 158; Member since: Oct 14, 2015

That is a biased title!! shame on you. The video explains some functions of the Nokia 8. There are at least 4 videos more, why you did not post them?

9. Victor.H

Posts: 1062; Member since: May 27, 2011

At the time of writing, only this first one was available and presented as the official promo for the Nokia 8.

11. meanestgenius

Posts: 22087; Member since: May 28, 2014

Didn't find anything wrong with the video myself. I thought it was fine in explaining some things about the Nokia 8. "For us, slim, it means weak. The Nokia 8 is built to last." Love that line!

21. meanestgenius

Posts: 22087; Member since: May 28, 2014

*slim never means...

12. santoss2013

Posts: 82; Member since: Jan 16, 2015

iPhonearena (Victor.H.) look like a hater after I read the title and saw the video! Is not the best promo video but also is not that worst

13. Subie

Posts: 2365; Member since: Aug 01, 2015

After reading the article I think Victor would prefer a more upbeat song and dance number for a promo video. Perhaps staring Jason Statham ;) Like this:

14. plsnoregforcomments

Posts: 26; Member since: Mar 29, 2017

WTF is this a phone news site or facebook? The only thing this "article" shows is how lonely and miserable the writer must be...

15. Johnnokia

Posts: 1158; Member since: May 27, 2012

Victor H. The old true Nokia hater, since the first Lumia release!


Posts: 61; Member since: Oct 11, 2016

Didn't know that . Thanks for bringing this up . I wonder what Nokia did to him and he is so biased

16. Furkan

Posts: 552; Member since: Feb 25, 2017

He is too old to design phones.

19. nebula

Posts: 1009; Member since: Feb 20, 2015

Here I agree for once with Victor. It looks to me like two middle aged blokes trying to cheat life and slow ageing process that is inevitable , one of of them weirdly touching shiny iron pipe though. This first promo is literally a pile of carefully crafted meaningless words that have very little in it's weight. If camera is not killer this phone is literally another OEM, sadly but true. Vanilla Android is my favourable. But what else?

24. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Or perhaps it's two ordinary men looking for a reliable tool to meet their everyday needs? - High quality 6000 series aluminum means nothing? - Innovative dual sight camera with OZO audio means nothing? - Innovative heat dissipation so device is always cool means nothing?

27. nebula

Posts: 1009; Member since: Feb 20, 2015

It is all by now essentials you mostly get in a mid range package. And I question why they put heat dissipation in device ran by SD 835 that I never heard suffering from heat in the first place unless you deliberately create one and tackle then. It is not innovative anymore it has been already done aka as SD 810 heat and throttling saga. Ordinary man stroking polished iron pipe. f**k what's next !

29. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Which midrange handset has the features I listed and a 835 chip equivalent?

30. nebula

Posts: 1009; Member since: Feb 20, 2015

Aluminium phone Huawei P9 was great midranger full aluminium body. Was sold 3/4 of the Nokia 8 price. Absolute looker! You mean "Innovative" dual sight camera gimmick? I would not even put that in the list of competitive features. It is GIMMICK. So far at this point SD 835 looks like the best feature in the phone. OZO maybe a feature worth looking into but I guess that will be emulation by software plus mics that might be by it's nature similar to what HTC 11 done. Aka AUdio zoom which is impressive by the way. Tell me what else is worth in this phone?


Posts: 61; Member since: Oct 11, 2016

Victor get a pill and calm down. Too much noise for nothing. That's why Gsm Arena is more popular. No s**ty articles Btw iphone 8 will soon be revealed and you can go rave all you want.

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