No promo left behind: Samsung cornered 72% of the VR market last year

By now it's clear that Samsung's Gear VR is one of the most popular headsets around - so much so that, when consumers start thinking of a VR headgear, they almost automatically imagine Samsung's bundle offerings. The company made it a deliberate strategy to put its Gear VR in as many hands as possible by giving it away with its flagship handsets in many cases, and has been doing this for a while now. The end result?

Well, according to the latest estimates, Samsung controlled more than 70% of the consumer virtual reality market last year. Yep, its virtual reality department moved 4.51 million Gear VR units last year, or 71.6 percent of the 2016 market that amounted to 6.3 million devices shipped for a grand total of $1.8 billion in revenue. 

Next in line was Sony's PlayStation VR with 12.5%, HTC's expensive Vive with 6.7%, and Google's Daydream View with 4.1%, though Google's contraption didn't start shipping until the last quarter, so it's a commendable result still.

source: Yonhap


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless