Nexus Launcher renamed Pixel Launcher because Nexus may be dead

Nexus Launcher renamed Pixel Launcher because Nexus may be dead
At this point, there have been enough rumors to believe it is true that Google is transferring away from the Nexus branding and more towards its own Pixel branding, so it shouldn't come as much of a surprise that the often-rumored Nexus Launcher has gotten its own name change and now is being tested under the name Pixel Launcher.

The latest leaked version of Google's new launcher app installs under the name Pixel Launcher, but not much else has changed. Just like previous versions of the Nexus Launcher, it gives you the circular folder UI, the Google Search button rather than a full bar, and the slide up from the bottom to access your app tray, rather than having a dedicated button for that. The only other interesting tweak is that the Pixel Launcher will modify the Google Calendar app icon to show the correct date, which is a nice touch that has been long overdue. 

You'll also have to jump through some hoops if you want to get your Google Now page to show to the left of your main homescreen, but if you don't mind not having that, you can just install the Pixel Launcher APK and be on your way. It's a clean UI and seems to work well enough. Otherwise, it seems likely the Pixel Launcher will be released along with the new Pixel phones next month, though we don't know what other devices it may be available for. Given the name change, Nexus phones might be out, but that would be an odd choice. 

Anyone out there been using the Pixel/Nexus Launcher? What do you think about it? Shout out in the comments. 

source: @LlabTooFeR via Android Police 1 & 2



1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

R.I.P NEXUS...Nexus 4 mannn

11. vincelongman

Posts: 5724; Member since: Feb 10, 2013

R.I.P. Nexus Hopefully they expand Android One as an replacement Would be awesome to have different tiers e.g. Entry: $100-150 Android One Mid: $300-400 Android One (Or better revival the Nexus line as the mid option) High: $600-700 Pixel / Pixel XL

19. JC557

Posts: 1920; Member since: Dec 07, 2011

Nexus was a much better name compared to Pixel. They should just revamp the Nexus name and leaving Pixel for the lower end devices if they go that route.

20. trojan_horse

Posts: 5868; Member since: May 06, 2016

I too will miss the Nexus brand! I loved my Nexus 5.

21. maple_mak

Posts: 953; Member since: Dec 18, 2013

Me too*

3. Carl3000

Posts: 240; Member since: Oct 11, 2014

In other news, apparently Google wants to compete with Apple so they're pricing just the 32GB version of the Pixel XL at 649.00. That was the price of the 128GB 6P last year. They aren't even known well enough to do that so that's a competition they'll definitely lose and might even be detrimental for them entirely.

5. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Now I know why they want to do away with the nexus branding, nexus branding is about affordable handset from Google. To sell at Apple pricing they thought they would do better with the pixel brand since they sold pixel at a much higher price bracket. I don't care about branding just price, features and performance.

4. lyndon420

Posts: 6830; Member since: Jul 11, 2012

I hope my Nexus lasts forever. I just can't fathom why Google would go with such a lame name all of a sudden.

6. Fona13A unregistered

Especially since the Pixel C is such a misfire product like the iPad Pro. "Pro" had stuck to a certain level of helpful tools in the past few years, it isn't just flavor text anymore.

22. ebilcake

Posts: 1231; Member since: Jul 16, 2016

PIxel C is a great tablet, but it's not marketed at all. I work in a pretty large IT department and very few people have heard of it, the product is fine. Google just need to let people know they exist. As for the branding, I don't mind Pixel.

7. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

This just might be Google's "iPhone"

8. Elfmonster unregistered

If Nexus wants to compete against iPhone they should rebrand it Gapple and be done with it.

12. Fona13A unregistered


13. Barney_stinson

Posts: 672; Member since: May 30, 2016

stupid move

16. snowgator

Posts: 3621; Member since: Jan 19, 2011

I would have understood just using "Google" branding. That would have given instant recognition to the devices and immediately gave a bump in consumer curiosity. But "Pixel"?? Hasn't made a dent in the mind share of consumers buying tablets, so why not stick with Nexus?? At least that brand has a loyal following. Pixel kinda makes me think more it is a sidekick for Peter Pan then a serious piece of electronic hardware.

23. fonelover

Posts: 255; Member since: Mar 19, 2015

"the slide up from the bottom to access your app tray"- this was first introduced by Tizen OS.

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