Newkia: a Nokia on Android

Newkia: a Nokia on Android
Microsoft's acquisition of Nokia's handset business has certainly ensured that the media has a ton to talk about for a long time to come. Unpleasant as the current turn of events may be for some, when one door closes, another opens, as the saying goes. Thomas Zilliacus, now former Asia-Pacific CEO of Nokia appears to have taken the above to heart, and is planning big for his newly-founded company dubbed Newkia.

The cheesy name aside, Zilliacus is promising to push (and, hopefully, deliver) on an idea that smartphone fans and watchers alike have been contemplating for a long while now – the solid hardware of Nokia, married to the unmatched success of Android. Of course, the smartphone industry has proved to be a highly contested area, and unfortunately for nascent Newkia and the like, it's mostly the really giant companies that turn a profit. Naturally, therefore, before we even entertain the admittedly compelling idea, one has to ask how on earth will the ex-Nokian make a headway in an industry largely unwelcoming of newcomers. Simple, really – apart from already having a team of senior former Nokian executives on board, the Fin has also unanimously stated that he'll be poaching talent from Nokia, among others. Moreover, Zilliacus claims that the chosen team of execs is mainly comprised of those people he considers were not given enough voice and were sidelined by those, whom he deems culpable of the current predicament the Finnish manufacturer finds itself in:


Asked about whether he sees Windows Phone, in particular, as the cause of Nokia's ongoing demise, we're glad to see that the boss of the new company isn't as short-sighted. According to him, Nokia's problems started way before Elop and his team took the reins over at Nokia:


Asked why he sees Windows Phone as such a problem, Zilliacus regurgitated a very familiar tune: the OS is not bad overall, but the surrounding ecosystem of apps continues to lag behind – a compromise that consumers are still unwilling to make.

With the above in mind, and you can see the full interview for yourself below, what should we make of this? Frankly, we wouldn't be at all surprised to see a positive reaction to the news, but one with a lot of reservation – as good as this all sounds, and as well as Zilliacus paints the level of preparedness of Newkia, it'll take an actual, tangible (and quality) device to really capture the attention of consumers and the media as a whole.

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37 Comments

1. wicpromd

Posts: 266; Member since: Aug 20, 2013

In my country everyone will take it as a Chinese copy of Nokia because as everyone knows Nokia make WP devices and no one will take it seriously

3. _Bone_

Posts: 2155; Member since: Oct 29, 2012

There won't be a "Newkia" branded phone ever released. They will announce one, the predictable Microsoft lawsuit they are counting on will make them change name, it will be publicized before the world media and all will learn the new name in time for the actual release. All this without a single dollar spent on marketing. Genius.

13. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Yes reminds me of Microsoft Vs LINDOWS lawsuit

5. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

I've seen a Newkia brand, or a Nkia or somthing comes from china. If this goes out. It will only be another ripoff. Copy of a brand is an automatic lawsuit. That puts MS in an avantage Knowing that they have all license patents everything. Plus if this goes out, it will just be another china phone.

14. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Patent license to M$ is non exclusive. Nokia makes a billion dollar/year on patents licensing alone.

15. MCrapp

Posts: 318; Member since: Apr 07, 2013

New Kia!Hahahahahah!Even Xaomi,Meizu,Oppo,LG sound's better!!!!

28. PhoenixWright

Posts: 102; Member since: Feb 11, 2013

From the philippines, and I 100000000 times AGREE!

2. wicpromd

Posts: 266; Member since: Aug 20, 2013

but i really wanted to see Nokia android device which can never happen now

4. Kal-el

Posts: 96; Member since: Dec 14, 2012

i can see it now....nokia suing Newkia...LOL

34. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

Its been "dubbed" newkia, meaning until an actual name is decided this is how the media will call it.

6. wicpromd

Posts: 266; Member since: Aug 20, 2013

PA why did you removed Z1's camera comparison against One,iphone 5 etc etc..... ?? any reason?? may be because of Comments???

10. jad.boutary

Posts: 107; Member since: Sep 04, 2013

Why what happened?? What was the result i didn't read it

7. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

this will be intresting and nokia or Ms wouldn't waste time suing something that isn't much of a threat ! in this strange market we live in !

8. ihatesmartphone unregistered

R.I.P Nokia Newborn.... Newkia!!

9. Timmehor

Posts: 599; Member since: Mar 09, 2013

Seems interesting, I don't know, I kinda liked the Microsoft acquisition *shields face*, who knows really. Newkia just sounds kinda corny :/

21. Shatter

Posts: 2036; Member since: May 29, 2013

Enjoy your ruined company.

11. WindowsiDroid

Posts: 138; Member since: Jul 22, 2013

Here in Philippines no one will take it seriously coz Newkia sounds like a China Branded that most of them are easily break, and I think Thomas Zilliacus must change the name into a super cool name.

12. Timmehor

Posts: 599; Member since: Mar 09, 2013

How dare you insult a Finnish name?! All of them are awesome!

16. ihatesmartphone unregistered

I don't think so...

18. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

lol NO

17. MrZippo

Posts: 2; Member since: Sep 09, 2013

I wonder if the battery will be newkia powered. Lol

19. kaliil10

Posts: 146; Member since: May 16, 2012

NOWKIA will be better instead of NEWKIA

20. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

Shareholders, Please defeat the MS takeover.

24. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Why? Take your profits like I did. I brought at $3, sold at $5.40, Move on.

22. DFranch

Posts: 511; Member since: Apr 20, 2012

This is not a nokia phone with android, these people have no right to nokia intellectual property, and therefore can only make a cheap knockoff of a nokia phone with android. No pureview tech, and no carl Zeiss lens.

23. Chris.P

Posts: 567; Member since: Jun 27, 2013

Chances are that you're spot on. That being said, if the Newkia team really manages to pull off a serious talent acquisition, there's no telling what's possible -- does it really matter if it's called PureView, as long as the tech behind it is the same/as competitive?

26. Googler

Posts: 813; Member since: Jun 10, 2013

More to phones than a camera. Zeiss lenses are in a lot of equipment, not just the N90. They collaborated with Nokia, doesn\'t mean they can\'t do the same with other phone corporations.

25. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I wish them luck however without those nokia patents it has problems to be a second Nokia from what I read on the web about the Microsoft and nokia deal. Nokia can once again make smart phones including Android smart phones after a few years. the question is will Nokia be inclined to come back into the smart phones business after a few years of being absent from it

27. tucutucu

Posts: 48; Member since: Aug 03, 2013

pfffffffffffffft....no more words

29. scumbledEGG unregistered

newkia=new car?? lmao, they will produce cars!

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