New promo videos for HTC One M9 reveal the features on the new flagship

New promo videos for HTC One M9 reveal the features on the new flagship
HTC knows that it has not exactly hit it out of the park when it comes to marketing its flagship models. But the company has released five new promotional videos for the HTC One M9 that actually get to the heart of the phone by showing off the features of the handset. The first video gives us an overall look at the phone from the two-tone metal finish, the personalized themes that are available, and the HTC Home widget that changes which widgets show on your screen by determining if you are at home, at work or just out.

The second video is all about the 20MP camera on the back and the 4MP Ultrapixel snapper on the front of the phone. Yes, that's right. The rear-facing camera that is on the back of the HTC One (M7) and HTC One (M8) is now on the front of the HTC One M9. It allows you to take quality selfies even in low light conditions. The promo also mentions some of the new features available for the camera including the Photo Editor, which allows you to be creative with your photos.

The third video promotes BoomSound and the fourth focuses on customization. The fifth and last promo shows how HTC Connect allows you to wirelessly control speakers in your home using your HTC One M9.

While these promos are not to be confused with the television ads that we will eventually see, the goal is the same. They are designed to make you want to buy the HTC One M9. Has HTC succeeded? Check out all five promos in the video slideshow and let us know what you think!

source: HTC (1), (2), (3), (4), (5) via AndroidCentral

Related phones

One M9
  • Display 5.0" 1080 x 1920 pixels
  • Camera 20 MP / 4 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2840 mAh(21.7h 3G talk time)



1. gueAHOK

Posts: 156; Member since: Mar 03, 2015

WOW. HTC One M9 really got a useful feature. I don't need to bring my key and can go right through the wall. I can change my clothes as fast as the light and I don't need to spend a dime. I can annoy the neighbor by changing their song. Good Job HTC.

25. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

LOL! HTC needs to realize that the cinsumers have become smarter with consumers buying smartphones. However the third video ad for boomsound is just over the top. Show how good the feature is in practical sense rather than blowing it up. As for other features everything was there in the Galaxy s3 and phones from that year so for me its a meh. Overall bad marketing, period

2. lhtbinh1909

Posts: 94; Member since: Apr 02, 2013

No.4, anyone know the background music?

3. joeboxer

Posts: 51; Member since: Feb 19, 2015

Really cool phone with lots of features, too bad Samsung won my heart with their six appeal.

4. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

So finally htc has learnt to make decent ads... Remember those boring RDJ and Gary Oldman M8 ads?

7. tigermcm

Posts: 861; Member since: Sep 02, 2009

oh wait those ads were about the M8.........I dont even remember seeing the phone. thats some bad advertising

10. JesseJames

Posts: 226; Member since: Feb 22, 2015

The RDJ ads were just stupid but I did like the Gary Oldman's ads though

19. Taters

Posts: 6474; Member since: Jan 28, 2013

I don't think those ads are very good, if they make the phone look fat. They key is to fool the consumer into believing they are buying something better. Like how Apple hides the camera bump in the videos and pictures and ignores the tiny battery and joke amount of ram. They are advertising like the product speaks for itself. Which they and their delusional fans may believe is the case, but the truth is this handset is so flawed it's ridiculous.

20. letosaw

Posts: 135; Member since: Aug 05, 2014

Can you explain why this handset is ridiculously flawed? Have you tested it? Sorry, but according to it what I've read so far ,you seem just an ignorant troll who don't misses a chance to bash htc in every article.

21. Taters

Posts: 6474; Member since: Jan 28, 2013

1. It's fat 2. It's ugly 3. It's the largest handset with a 5 inch screen ever made. 4. Poor ergonomics # 1. It rocks when in use on a table 5. Poor ergonomics # 2. They finally put the power button on the side only to clutter it up with the Volume rocker right next to it, forcing you to shift your grip to hit the power button from hitting the volume rocker. 6. So far the pictures suck even with a 20mp camera 7. Did I say it was fat next to everyone else with these sleek and sexy looking handsets? 8. Only mobile company in the world that needs a huge black bezel with an HTC logo in order to fit components into an already fat enough as it is chassis. That is just off the top of my head and that's just from hands on time. Once I get a unit to review, there is going to be at least 20 more negative bullet points. HTC failure style.

24. chocolaking

Posts: 495; Member since: May 22, 2012

Tech people loves HTC phones, the design and it's solid feature. average joe like you would never understand why tech geeks love htc. simply just because you are not a tech guy.

30. TerryTerius unregistered

So... in other words, your argument is tech lovers all have the same opinion on everything and anyone who disagrees therefore isn't a "true" techie. I haven't seen anyone pull a "no true Scotsman" for a while now, thanks for reminding me that was a thing.

28. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Well never did I say they are very good, I said they are just average, still nowhere near Samsung/Apple/Microsoft marketing.

5. phljcnth

Posts: 556; Member since: Apr 30, 2012

Not sure if it's just me or these ads are utterly boring.

6. Rain017

Posts: 61; Member since: Jul 11, 2014

decent ads. but nowadays ads are more of like connection from the people how they will be able to maximize the features in their most important events. ads are more effective when its touchy yet innovating. more ads HTC please dont make the same mistakes again

8. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

They forgot to mention, 3 years in a row of s**tty camera. As it looks like S6 will destroy anything that runs android this year and will over shadow poor HTC.

9. BobLawblaw unregistered

3 years in a row? It's a 20mp affair this year in case you haven't noticed. Plus you haven't even seen the final production version photos. Think before you type next time..

22. Taters

Posts: 6474; Member since: Jan 28, 2013

He is thinking with his head unlike you that is thinking with your heart or phallus, whichever part that is making you an HTC fan. Most sites are reporting that the camera is even worse than the ultra pixel mess in the M8. And this thing is coming out tomorrow. Are you really willing to bet that HTC will fix it with some type of magical software optimization? If they could it would have and should have been ready at MWC. Like Samsung was ready.

26. BobLawblaw unregistered

Htc fan? Haha. It's a phone company. I couldn't give a s**t unlike most of the people on this site who bitches and moaning at each other everyday like children. And BTW, I've a Sony z3 which suits me fine. This site is gone to the dogs with all the complaining.

11. ankanbads

Posts: 16; Member since: Feb 25, 2015

most lame ads ever.. what the hell happened to HTC??

12. xondk

Posts: 1904; Member since: Mar 25, 2014

Uhhh surround yeah, no. Sorry, speakers are too close together already, they are good yes, but surround, no.

13. stashmaster

Posts: 4; Member since: Jun 01, 2010

Judging by this HTC is screwed. People will pass this by in droves. So underwhelmed it hurts.

14. karamelakimo

Posts: 109; Member since: May 26, 2014

I like that it's way better than adverts that was made for htc m8

15. j2001m

Posts: 3061; Member since: Apr 28, 2014

Htc one. M9 is DOA

16. JadeMoon

Posts: 145; Member since: Aug 12, 2012

I dunno I ditched my M7 for the LG G3 and im looking at this and its just not enough to make me ditch LG- Im waiting for the LG G4 and sticking with that.

17. jessyi

Posts: 327; Member since: Jan 08, 2015

I like the second video..when it compares the iphone camer and the htc...iphone so such low quality selfies...and it iphone rear camer lock lots of detail...the g3 has very loud speaker aswell.

18. theflu88

Posts: 13; Member since: Mar 15, 2015

I'm not sure why HTC found it acceptable to take the M8 from last year, slap a different (not sure if better) camera on it, make it fatter (9.3 mm on the M8 vs 9.6 mm on the M9), and not change the aesthetics or design language of the phone at all (still has that stupid HTC logo above the navigation buttons for some unknown reason, making the phone taller than it has to be for just a 5 inch screen). These are the reasons why HTC still will not regain any market share and possibly lose more this year. Meanwhile, Samsung, and late last year Apple, released phones which looked and felt completely different than their previous flagships. They understood that people wanted slim, well designed phones, not a phone that got fatter and heavier and is almost as big as a phablet but only has a 5 inch screen. I'm sorry, but changing your main camera from a gimmick Ultra Pixel to a 20 MP shooter just wont do it this time, HTC. Why HTC didn't make their phone look more like those too-good-to-be-true renders, I don't know (you know, the ones where the BoomSound speakers were nicely tucked away and the bezels were so thin that the front of the phone literally looked like all screen, except for just enough room for the speakers, mic, ambient light sensors, and LED light). Better luck next year, HTC...

27. Trex95

Posts: 2383; Member since: Mar 03, 2013

I agree with you. I'm waiting for the M9 since the last year with different design unfortunately HTC bring again the same design even tho M8 looks better than M9. I'm not even a Samsung fan, but I still give credit to Samsung this time even tho they copy iPhone 6 but they bring something different .

23. Taters

Posts: 6474; Member since: Jan 28, 2013

Sony actually makes some sweet commercials but they don't seem to work for them anymore. The Xperia Z commercial and the Nex 7 commercials were epic though. Much better ads than anyone else.

29. mojtaba_mn

Posts: 268; Member since: Feb 22, 2013

love htc good job

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