New ad for the Moto Z line is even crazier than the first one
by Alan Friedman / Apr 18, 2017, 9:36 PM
Back in October, we told you about Motorola's strange ad for the Moto Z that referenced Steve Jobs' iconic introduction of the Apple iPhone in January 2007. The commercial essentially said that there had been nothing innovative in the smartphone industry since Jobs' announcement, and it ironically took a shot at Apple for eliminating the 3.5mm earphone jack on the Apple iPhone 7 and Apple iPhone 7 Plus. That was ironic because it was the Moto Z that actually came to market first, sans the 3.5mm earphone jack.
Today, Motorola was back at it, releasing the oddest television commercial we've seen in some time. No, there was no Uma Thurman look-alike turning into a walking hot dog like we saw in the first spot. And this time, Motorola didn't ask if it just made the smartest smartphone ever. Instead, the commercial shows two guys, each wearing an official Steve Jobs turtleneck, singing about the 3.5mm earphone jack.
We can't make out all of the lyrics, but we can hear something about moving the phone jack from the front to the back and from the left to the right. We can also make out comments about a cosmic redesign, and that the jack was moved to make it easier to find. Then these words appeared on the screen: "they changed the headphone jack, we changed the smartphone." Motorola, which has a history at taking shots at Apple going back to the Motorola DROID (remember the iDon't ads?), was doing it again.
What is interesting about the commercial is that it comes days after leaked images appear to show that Motorola will be bringing the 3.5mm headphone jack back with the sequel to the Moto Z Force which will reportedly be called the Moto Z2 Force.
Check out the ad by clicking on the video at the top of the story.
source: Moto via AndroidAuthority
Posts: 2891; Member since: Jun 30, 2014
Why do they have to take shots at Apple and insult themselves with the advertisement? Could it be a sign that the jack would be back on the next Moto Z? Or do they think people won't see the original Z didn't come with a jack even before the iPhone 7? Motorolla must be on a roll today! And couldn't they find original shirts........?
posted on Apr 18, 2017, 9:44 PM 0
Posts: 7491; Member since: Feb 17, 2016
They're dying a slow, painful death at the hands of Lenovo. They were already in the whole when Google sold them off, now they're desperate for any sales they can get. How many Moto Zs did they sell again? Maybe 2 million?
posted on Apr 18, 2017, 10:30 PM 0
Every company who has been trying to do as week as Apple, in terms of sales, has tried doing this. Note: tried. Also note: never succeeded. Take shots at the best seems to be a reacurring fail. It was cool decades ago.. (pc vs mac ads)
posted on Apr 19, 2017, 12:39 AM 0
Posts: 205; Member since: Oct 31, 2016
They're probably pointing at the fact that the iPhone7 could have had a headphone jack with it's overall dimensions, but the Moto Z, being as thin as it is, can exclude the headphone jack due to it's thickness(or lack thereof), but gives the users options to improve the jackless experience through Moto Mods.
posted on Apr 19, 2017, 2:04 AM 1
Posts: 6747; Member since: Sep 30, 2014
"wearing an official Steve Jobs turtleneck" right, because apple invent turtleneck..
posted on Apr 18, 2017, 10:29 PM 0
Posts: 578; Member since: Mar 21, 2012
Did I write that? Did I even say or hint at that? Could you please point out where I wrote that Apple invented the turtleneck? All it meant was that Mr. Jobs was known for wearing turtlenecks, which he was. In addition, the blond actor on the right portrayed a Jobs-like character in the first commercial, so there was a reason why I wrote that. First of all, I don't favor any platform over the other. Most of my personal phones have been Android by a wide margin and my current daily driver is the Moto Z Force. I love smartphones of all kinds. You don't write about smartphones for 365 days a year for eight years without having a passion for the device. Instead of looking for prejudice where there is none, why not expand your feelings toward the devices you love by embracing models made by all manufacturers? Regards, Alan F.
posted on Apr 18, 2017, 11:13 PM 4
Posts: 1808; Member since: Oct 20, 2010
LMAO hahahaha that was funny. I love dry honor. As always there will be some kind of strange hatred towards Apple, Phone Arena and Alan. Don't worry, everyone who's the slightly bit aware of the mobile/tech industry know exactly where Apple/Microsoft/Google/Oems excel and where they fail. Weather they won't to admit it or are too ashamed is anything thing. But funny ad!!!
posted on Apr 19, 2017, 1:23 AM 0
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