New ad for the Moto Z line is even crazier than the first one



Back in October, we told you about Motorola's strange ad for the Moto Z that referenced Steve Jobs' iconic introduction of the Apple iPhone in January 2007. The commercial essentially said that there had been nothing innovative in the smartphone industry since Jobs' announcement, and it ironically took a shot at Apple for eliminating the 3.5mm earphone jack on the Apple iPhone 7 and Apple iPhone 7 Plus. That was ironic because it was the Moto Z that actually came to market first, sans the 3.5mm earphone jack.

Today, Motorola was back at it, releasing the oddest television commercial we've seen in some time. No, there was no Uma Thurman look-alike turning into a walking hot dog like we saw in the first spot. And this time, Motorola didn't ask if it just made the smartest smartphone ever. Instead, the commercial shows two guys, each wearing an official Steve Jobs turtleneck, singing about the 3.5mm earphone jack.

We can't make out all of the lyrics, but we can hear something about moving the phone jack from the front to the back and from the left to the right. We can also make out comments about a cosmic redesign, and that the jack was moved to make it easier to find. Then these words appeared on the screen: "they changed the headphone jack, we changed the smartphone." Motorola, which has a history at taking shots at Apple going back to the Motorola DROID (remember the iDon't ads?), was doing it again.

What is interesting about the commercial is that it comes days after leaked images appear to show that Motorola will be bringing the 3.5mm headphone jack back with the sequel to the Moto Z Force which will reportedly be called the Moto Z2 Force.

Check out the ad by clicking on the video at the top of the story.

source: Moto via AndroidAuthority

FEATURED VIDEO

14 Comments

1. AmashAziz

Posts: 2891; Member since: Jun 30, 2014

Why do they have to take shots at Apple and insult themselves with the advertisement? Could it be a sign that the jack would be back on the next Moto Z? Or do they think people won't see the original Z didn't come with a jack even before the iPhone 7? Motorolla must be on a roll today! And couldn't they find original shirts........?

3. kiko007

Posts: 7491; Member since: Feb 17, 2016

They're dying a slow, painful death at the hands of Lenovo. They were already in the whole when Google sold them off, now they're desperate for any sales they can get. How many Moto Zs did they sell again? Maybe 2 million?

7. Unordinary unregistered

Every company who has been trying to do as week as Apple, in terms of sales, has tried doing this. Note: tried. Also note: never succeeded. Take shots at the best seems to be a reacurring fail. It was cool decades ago.. (pc vs mac ads)

11. zenun12

Posts: 205; Member since: Oct 31, 2016

They're probably pointing at the fact that the iPhone7 could have had a headphone jack with it's overall dimensions, but the Moto Z, being as thin as it is, can exclude the headphone jack due to it's thickness(or lack thereof), but gives the users options to improve the jackless experience through Moto Mods.

2. ibend

Posts: 6747; Member since: Sep 30, 2014

"wearing an official Steve Jobs turtleneck" right, because apple invent turtleneck..

5. Alan01

Posts: 578; Member since: Mar 21, 2012

Did I write that? Did I even say or hint at that? Could you please point out where I wrote that Apple invented the turtleneck? All it meant was that Mr. Jobs was known for wearing turtlenecks, which he was. In addition, the blond actor on the right portrayed a Jobs-like character in the first commercial, so there was a reason why I wrote that. First of all, I don't favor any platform over the other. Most of my personal phones have been Android by a wide margin and my current daily driver is the Moto Z Force. I love smartphones of all kinds. You don't write about smartphones for 365 days a year for eight years without having a passion for the device. Instead of looking for prejudice where there is none, why not expand your feelings toward the devices you love by embracing models made by all manufacturers? Regards, Alan F.

6. SPASE

Posts: 257; Member since: May 03, 2013

It's just all the nits in his hair. Can't help it :P

8. Unordinary unregistered

Why do you dump energy into these imbeciles with long posts. They haven't gotten last 2nd grade reading obviously.

10. Zylam

Posts: 1808; Member since: Oct 20, 2010

ibend got owned hard.

4. Metropolis75

Posts: 195; Member since: Aug 28, 2012

Sprockets. Now We Dance!!!

9. Zylam

Posts: 1808; Member since: Oct 20, 2010

LMAO hahahaha that was funny. I love dry honor. As always there will be some kind of strange hatred towards Apple, Phone Arena and Alan. Don't worry, everyone who's the slightly bit aware of the mobile/tech industry know exactly where Apple/Microsoft/Google/Oems excel and where they fail. Weather they won't to admit it or are too ashamed is anything thing. But funny ad!!!

12. Ironboned

Posts: 77; Member since: Jun 16, 2016

Haha that was cool, damn iPhones fan kids are and now

13. MOTOREZOID

Posts: 121; Member since: Jul 21, 2015

Every news in this website will finally reach to apple conversation. No matter what the news is. Damn Ronaldo, scored two goals in offside.

14. p51d007

Posts: 700; Member since: Nov 24, 2013

Ok, that was just WEIRD.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.