New Nokia video touts advantages of its Smart Camera app, set to come with Amber software update in tow

New Nokia video touts advantages of its Smart Camera app, set to come with Amber software update in tow

There's no denying that the cameramodules on Nokia phones have been a source of pride for the companyduring the years, andfor a good reason. So much so, that despite struggling to make areturn both financially and culturally, the Finnish manufacturer hasstill managed to secure itself a position of undisputed dominion inone particular niche: cameraphones. Starting off their charge withthe Nokia 808 PureView, the company has truly cemented its positionwith the Lumia 1020 and its 41MP sensor. Of course, it's not allabout hardware, and this is where Nokia's proprietary Smart Cameraapp comes in play.

Not to be confused with the Nokia Pro Cam app which is only available for Lumia devicescarrying the PureView branding on the back, Nokia Smart Cameranevertheless offers a range of improvements and new features. Alongthose are the ability to shoot several snaps in a quick successionand then pick the best, the so called “Motion Focus” featurewhich allows you to add motion blur to moving objects and others.

Only devices running the Ambersoftware update will be eligible to take advantage of the new app,located on the Windows Phone Store. Speaking of devices, thefollowing Lumia phones are expected to receive the Amber update: 920, 820, 720, 620 and 520.

The new update is slated for a lateAugust/early September launch, so it won't be long until you putNokia's promise for an “enhanced camera performance” and “evengreater overall experience” to the test.

via: NokiaPowerUser



1. Fernandezxc

Posts: 43; Member since: Mar 12, 2012

I think Nokia should also start making digital cameras

8. alterecho

Posts: 1106; Member since: Feb 23, 2012

Their phones ARE digital cameras themselves.

2. wicpromd

Posts: 266; Member since: Aug 20, 2013

again camera :D


Posts: 2817; Member since: Oct 03, 2012

Nokia is just awsome.....period!

16. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Windowsphone and Nokia are just awesome period!!

4. lalalaman

Posts: 638; Member since: Aug 19, 2013

Well its innovative atleast...they have something to brag abot...dominates in camera...which is in a way gud for looking forward to a nokia phablet..

5. clevername

Posts: 1436; Member since: Jul 11, 2008

Link in the video is broken. Hope att doesn't delay this update.

14. Damo579

Posts: 266; Member since: May 18, 2013

I know. Hopefully we will get it soon. On Nokia's support page it says waiting for approval..... Meanwhile T-Mobile and Verizon have released the update for their Lumias.

6. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

This update may change the search button

7. -box-

Posts: 3991; Member since: Jan 04, 2012

I'm annoyed that Nokia didn't have the biker wearing a helmet. I know they're not required, but they're recommended for a reason.

15. cam-whore

Posts: 164; Member since: Feb 21, 2013

i think the biker's gonna be safe on thet bike, just don't wear horrific google glass... :D

9. ngyixian96

Posts: 91; Member since: Feb 05, 2012

so their life are just only taking photo taking photo and no more

17. rodneyej1

Posts: 3576; Member since: Jul 06, 2013


10. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

If i were a windows phone fan, i would be really pissed with Nokia... i mean 9.99/10 of their commercials talk about camera and NOTHING else...

11. ZeroCide

Posts: 816; Member since: Jan 09, 2013

The camera is an awesome feature. Everything else falls into place.

13. gazmatic

Posts: 822; Member since: Sep 06, 2012

you are not a lumia fan so your outrage is misplaced offline maps turn by turn voice navigation awesome outdoor/sunlight visibilty nokia music double tap to wake up dolby headphone haac mic nokia is not just about camera. just that the camera is better than every other smartphone camera we also love nokia support. it has feedback built in and requested features are added if possible owning symbian, maemo, meego and wp branded nokias has built a high level of trust for nokia devices. i wouldnt have bought wp if it wasnt for nokia

20. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

He's not saying that WP doesn't have anything else to offer besides the camera.. He's saying how is the general public supposed to know what WP has to offer if every ad is only about camera technology... I agree with him.

18. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I'm a huge WP fan, and to an extent I have to agree with you.. I understand your point. Nokia mostly likely will shift gears a bit once they have successfully ingrained it in the general publics perception that Lumias have the best cameras on any smartphone.. It's just one of the many baby steps that they are taking to get back to the top, and it's working because they definitely have become relevant again... I mean,, me and you are talking about a Nokia smartphone, on a tech site, in 2013.. Lol❕.. Nevertheless, I do agree that they should start to maybe outline how the camera works with other features of the device, and invest a little advertising dollars on simply showing the strong points of the WP OS.. And, I sure you will agree that WP has very much more to offer than just great optics... I've always said that if anything is holding WP Back it is marketing.....

12. .KRATOS.

Posts: 442; Member since: Mar 15, 2013

What's other than camera, all the nokia adds are for their camera what's else.

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Why would you ask that when YOU know everything that WP has to offer... Or, do you❔

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