New Microsoft Surface RT ad takes shots at the 4th generation Apple iPad - PhoneArena

New Microsoft Surface RT ad takes shots at the 4th generation Apple iPad

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New Microsoft Surface RT ad takes shots at the 4th generation Apple iPad
We've seen Microsoft take on the Apple iPad with a side-by-side comparison ad against the Windows 8 powered ASUS VivoTab Smart. We watched as the Redmond based software giant used the same tactic matching the Apple iPad against the Windows RT flavored Dell XPS 10. Now, with another ad in the series, Microsoft is pitting its own Microsoft Surface RT against the fourth generation Apple iPad.

Just like the previous ads, we see how the Microsoft Surface RT has the advantage of sporting a larger screen (10.6 inches vs. 9.7 inches for the iPad), the ability to open up a stand on the back of the unit and add the Touch Cover or Type Cover QWERTY keyboards that double as a protective cover. Of course, the Microsoft Surface RT has Microsoft Office installed, software that is missing from Apple's tablet.

As in the other commercials, Microsoft hits right at the iPad's inability to multi-task.  And once again, when it comes to price, it is a win for the Windows powered slate as the price for the 16GB fourth generation iPad is shown as being $499. The 32GB Microsoft Surface RT, after the recent price cut, is $349.



source: Microsoft via BGR
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