New Microsoft Surface RT ad takes shots at the 4th generation Apple iPad

New Microsoft Surface RT ad takes shots at the 4th generation Apple iPad
We've seen Microsoft take on the Apple iPad with a side-by-side comparison ad against the Windows 8 powered ASUS VivoTab Smart. We watched as the Redmond based software giant used the same tactic matching the Apple iPad against the Windows RT flavored Dell XPS 10. Now, with another ad in the series, Microsoft is pitting its own Microsoft Surface RT against the fourth generation Apple iPad.

Just like the previous ads, we see how the Microsoft Surface RT has the advantage of sporting a larger screen (10.6 inches vs. 9.7 inches for the iPad), the ability to open up a stand on the back of the unit and add the Touch Cover or Type Cover QWERTY keyboards that double as a protective cover. Of course, the Microsoft Surface RT has Microsoft Office installed, software that is missing from Apple's tablet.

As in the other commercials, Microsoft hits right at the iPad's inability to multi-task.  And once again, when it comes to price, it is a win for the Windows powered slate as the price for the 16GB fourth generation iPad is shown as being $499. The 32GB Microsoft Surface RT, after the recent price cut, is $349.

source: Microsoft via BGR

Related phones

iPad 4
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A6X, Dual-core, 1400 MHz
  • Storage 128 GB
Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB



1. konnor

Posts: 30; Member since: Apr 25, 2013


2. Commentator

Posts: 3723; Member since: Aug 16, 2011

Whatever it takes to erase hundreds of millions of dollars in losses, I guess...

3. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Lol... it really dosent matter, on GB's.. cause you still dont get 32gb..

18. milesboy5

Posts: 179; Member since: Nov 07, 2012

After RT is installed its closer to 16 so its about the same so I dont know why they label it as 32 gb when almost half of that is used for Windows software before the user puts anything on it themself.

23. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

i heard we can free up upto 25GB to 28Gb O_o by removing the backup for windows and moving it to bootable usb

4. ianbbaa

Posts: 332; Member since: Mar 20, 2013

if RT had a screen of iPad - this combo wins. I hate 16:9 on tablets - especially to match the word "Work easy".


Posts: 3; Member since: Aug 04, 2013

well, i'll go for windos, its work and play

6. Tsepz_GP

Posts: 1179; Member since: Apr 12, 2012

iPad's screen config is the best in terms of using it in either landscape or portrait, either way it's great to use as the display isn't 16:9, using a 16:9 tab in portrait can look and feel weird. Apple got the ergonomics bang-on with both iPad and iPad Mini. Rather have my iPad4 again than get MS's abomination, thanks. :)

7. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

They should sell the RT1 at $199 since they written off the stock.

8. boosook

Posts: 1442; Member since: Nov 19, 2012

The add is wrong! People will just think: it the surface costs $150 less, it's because it's worth $150 less...

9. darkkjedii

Posts: 31675; Member since: Feb 05, 2011

It can take all the shots it wants, the consumers have spoken. No ones buying the RT. MS is showing their desperation with these ads. The only RT I'm buying is a Charger

13. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I luv mine, nothing like the roar of an American V8.

14. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Soon to be obsolete with RT2. They should focus effort on building apps but instead they choose to bring RT2 into the market screwing their RT1 user especially those that paid a premium for it. That M$ style for you. I always buy device use by majority for its support and that why iPad is still my preferred tablet.

24. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I was talking about the Dodge Charger RT.

12. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

MS, why are you wasting money if S RT is not selling? First improve WP or give it to Nokia.

15. softfurryanus

Posts: 232; Member since: Jul 09, 2013

I would love to see them do an ad against android tablets. That would come out bad for them.

16. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

why? because when these ads come out the fanboys come running to the defense of there beloved companies when infact they should just take the ads for what they are -marketing tool its truly funny when people on here class themselves as techie yet one ad turns them to raging morons

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

You are better off getting a Nexus tablet over either of these in the ad.

19. sectime unregistered

RT is mimicking the Highlander movies, Soon there will be just one.

20. PhoneCritic

Posts: 1372; Member since: Oct 05, 2011

MS is in damage control mode after taking almost 1 billion write down. But the sad thing is that Steve Ballmer is going ahead with RT 2. MS needs to concentrate on RT Pro.

21. faisolbauuz

Posts: 121; Member since: Jan 05, 2013

Lol tegra 3 at 350$ and a 16gb storage for 32gb is ridiculous ipad 4 cost more.but it has higher res screen and sgx554mp4 which is most powerful gpu on tablet right now

22. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Uh, WTF? That keyboard doesn't come with the $349 model. Nice apples to apples comparison. OH no! That ipad has no flip case to prop it up! None! Nope, apple doesn't have anything like that!

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