Apple's Siri narrates Windows 8 tablet ad

Apple's Siri narrates Windows 8 tablet ad
A new ad for Windows 8 tablets stars someone defecting from the competition, Siri. The commercial starts off just like previous ads we've seen for the Apple iPad and the Apple iPad mini. But instead of seeing the latter, Apple's full-sized tablet is paired with the 64GB ASUS Vivo Tab Smart. Siri has some great lines. Talking about multitasking on the Apple iPad she says, "I'm sorry, I can only do one thing at a time."

The ad, with the products surrounded with a white background, turns even more Applesque when Siri asks, "Should we just play chopsticks?" This, of course, was the sound track for the first Apple iPad mini ad that showed both the 7.9 inch slate and the 9.7 inch full-sized Apple iPad playing "Heart and Soul" using Garage Band.

At the end of the spot, we see that the 64GB Apple iPad is priced at $699 with the ASUS tablet priced at $449. It might not result in uproarious laughter as the wedding day ad, but it does show that Microsoft is willing to pull out all of the stops to promote Windows Phone and Windows 8 tablets.

By the way, if you were watching the season premiere of Master Che



source: Windows, TheVerge via AppleInsider

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48 Comments

1. lovesamsung9x unregistered

wow windows is killing it with this marketing. they giving apple taste of their own medicine

3. mayax

Posts: 5; Member since: Apr 30, 2013

did Microsoft hire Samsung marketing theme. this commercial has Samsung mind written all over it

11. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

Hahahah MS killed it with this ad. Showed the true color of fruit lolz

44. Muzhhur

Posts: 261; Member since: Sep 14, 2012

LOL!! its awesome how siri is killing the ipad

32. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Yup! They should keep playing chopsticks!

2. Ruckus

Posts: 286; Member since: Oct 20, 2011

Love the Windows Commercials! I hope this creates more business :-D

29. HDShatter

Posts: 1021; Member since: Jan 17, 2013

I think business will really pick up with Haswell and quad core baytrails finally beating Arm in battery like while maintaining a huge edge in performance. Bay trail will bring in the people who want a tablet for $400-$500 but want good performance for that price since the atoms are junk compared to the i5s. They just need to axe Windows RT though, x86 is the future since the power consumption is fixed for mobile and RT is a failure.

46. Bilpocalypse

Posts: 301; Member since: Oct 13, 2012

If the Haswell and baytrail chips have the performance/battery life ratio that we are hoping for, I will most certainly replace my RT tablet to get a Win8 one.

4. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I love these Windows ads! Well done, Microsoft!

5. alltechinside

Posts: 248; Member since: Apr 21, 2013

This is probably one of my favourite ads. Siri doing the narrating is the best part XD

13. AnTuTu

Posts: 1621; Member since: Oct 14, 2012

This ad would be going for a trial hahah :p

6. Andman314

Posts: 61; Member since: Apr 27, 2011

LOVE IT!!!!!

7. Mass88

Posts: 58; Member since: Jan 06, 2012

MS finally making good ads for their tablets. The first major push for the Surface ads were awful and did nothing to make the tablet sound appealing.

23. -box-

Posts: 3991; Member since: Jan 04, 2012

...I (emphasis) liked the Surface ads. Showed the advantage of touchscreen interaction, the new Windows UI, and the pleasant click it they make.

8. hawra

Posts: 21; Member since: Apr 29, 2013

Oh boy, Tim Cook is not gonna like this. Prepare for a third world war everybody.

17. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Tim Cook don't like it, but Steve Ballmer likes it!

33. Yodaa

Posts: 21; Member since: May 22, 2013

And yoda likes it

9. dashax10

Posts: 15; Member since: May 06, 2013

IPAD just got OWNED!

10. gerasim

Posts: 16; Member since: Apr 30, 2013

Awesome commercial. Apple fanbois going to commit suicide.

24. -box-

Posts: 3991; Member since: Jan 04, 2012

As long as they don't try it at the Foxconn factories. Just kidding, suicide is no joking matter.

12. ksenia

Posts: 25; Member since: Apr 29, 2013

Start screen on windows looks much better then iOS.

14. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Nice ad, but it won't stop the iPad from continuing to be the top dog. With a new faster, better, prettier iPad launching, with an even better OS ads like this will only sell the iPad.

22. speckledapple

Posts: 902; Member since: Sep 29, 2011

I see an eventual changing of the guard.

36. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

That's inevitable, but not soon.

15. BlueMeBritt

Posts: 11; Member since: May 15, 2013

I smell someone's going to be sued for this. Way to go Microsoft! :D

20. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Sued for what exactly? Coke and Pepsi have been showing each other's products on their respective "taste test" commercials for years. I am also pretty certain that Microsoft has teams of lawyers that review their content before it gets released to the public...

49. BlueMeBritt

Posts: 11; Member since: May 15, 2013

From what I know it's not legal to show someone's brand for any comparison. Especially when it's going to be showed to the public. It will give a bad impression on the image of the product that the other brand compared and said that their products are much better. This will result to lawsuits and eventually be brought to the courts.

28. willard12 unregistered

Apple will never sue the company that saved them from bankruptcy.

35. neurobiologist

Posts: 89; Member since: Nov 07, 2012

Who knows, it is apple.

16. ChiX017

Posts: 308; Member since: Nov 09, 2011

Which is all TRUE!

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