Motorola says phones are too fragile today, uses iPhones as examples in this Droid Turbo 2 ad

Motorola says phones are too fragile today, uses iPhones as examples in this Droid Turbo 2 ad
Earlier today, while announcing the Droid Turbo 2, Motorola said that one of the problems with today's smartphones was that they're "too fragile". Naturally, this is why Motorola developed the 5.4-inch Quad HD ShatterShield display for the new Turbo. According to the company, this is a shatterproof screen that will give users piece of mind for no less than 4 years, during which "the display and embedded lens are covered against shattering and cracking."

To illustrate how tough the Droid Turbo 2 is compared to other handsets, Motorola has an official ad prominently featuring iPhones (among other devices) that are dropped onto concrete and easily get shattered. You can watch the ad below. Keep in mind the fact that, although Motorola's ShatterShield display may not crack, you'll still have to be careful with the Droid Turbo 2, because, as Motorola is mentioning, the phone itself "is not shockproof, and can still be damaged if you drop it."

The Droid Turbo 2 will be available to buy in the US later this week, on October 29, exclusively at Verizon Wireless. The handset will be sold for prices starting at $624 off contract, or $26 per month. Are you planning to get one?


Related phones

DROID Turbo 2
  • Display 5.4" 1440 x 2560 pixels
  • Camera 21 MP / 5 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 64 GB + microSDXC
  • Battery 3760 mAh

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47 Comments

1. mayur007

Posts: 593; Member since: Apr 10, 2012

Moto has a point.... Finally Really needed innovation came ..

3. carlemillward unregistered

They still want to make money.

6. Londoneer

Posts: 2; Member since: Oct 27, 2015

aren't they a business or something

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They are, but they're doing it wrong. They should follow Apple's model for making money with screen tech. Make it more brittle with something easily marketable like Sapphire glass and then start a repair service that charges a premium to even AppleCare owners (albiet less than the non AppleCare owners).

27. natypes

Posts: 1110; Member since: Feb 02, 2015

Yes, and not allow oem replacement screens to be sold to the public so they have to rely on cheap, chinese products or go to the 'ripoff bar'.

16. carlemillward unregistered

The original comment changed. Reason why other companies have not looked into shatterproof glass is because you have to pay to replace it or buy a new phone.

43. srk_s_rao unregistered

Who is giving for free?

47. JoshN

Posts: 202; Member since: Apr 01, 2015

Huawei have a FREE screen replacement in my country (nz) when you buy a Huawei P8 :0

17. Bm888

Posts: 517; Member since: Jul 06, 2015

2016.. Will be a year of great progress in smartphones.. Enter -Shatterproof era -ultrasonic fingerprint scanner -iris scanner -4k display -Horsepower socs -wireless charging -Great Camera optics These are the new standards.. Which make me look forward for 2016 devices... There will be a "hotbed" of competition..

40. ibend

Posts: 6747; Member since: Sep 30, 2014

and bigger battery..

45. Brewski

Posts: 691; Member since: Jun 05, 2012

Yes, I know i'm really fun at parties but wouldn't it be ssoc? (SystemS On a Chip, rather than System On a ChipS)

23. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

it's no innovation, Nokia has had it all along

39. coldspring22

Posts: 349; Member since: Feb 28, 2015

Nokia had shatter proof LCD screen? Yea I had dumb Nokia phone circa 2003 with tiny LCD screen which was pretty much shatter proof. But is there a large screen modern smart phone from Nokia which is really shatter proof like Moto Droid Turbo 2?

44. akki20892

Posts: 3902; Member since: Feb 04, 2013

49. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

Yup, Lumia 920, my little sister used to play marbles with it. That's what got me into nokia honestly.

32. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Agreed. No one with a brain buys FRAGILE iphones or 2015 Samsungs.

34. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Try washing your hands first after you've waxed the dolphin instead of using your smartphone right away.

2. carlemillward unregistered

Why did they drop it facing that side instead of the front?

20. downphoenix

Posts: 3165; Member since: Jun 19, 2010

because dropping on the side is actually the most likely way it will be cracked.

4. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Wow impressive.. But still i don't think other manufacturers would take a radical approach and deviate from their own design cue to follow in on moto's approach of making a tougher phone. For the customer though it is good to have options and those who live the active life may come to appreciate the feature more than anyone else

41. DAMONORIBELLO

Posts: 109; Member since: Mar 18, 2012

If moto's numbers increase significantly YOY then you can bet the competition will change to a tougher display. Hell, LG and Samsung have both already said they will have bendable or foldable displays in 2016.

5. Tizo101

Posts: 539; Member since: Jun 05, 2015

couldn't have picked a better example, I've only seen 3 iPhone 6's in the wild and 2 of them had broken screens. which is really sad for a premium handset.

8. fyah_king unregistered

People think is premium because it has the Apple logo.lol

14. roldefol

Posts: 4744; Member since: Jan 28, 2011

Swarovski crystal and Fabergé eggs are premium, too. You definitely don't want to drop those.

24. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

what does that have to do with phones?....

25. Millenialssux

Posts: 36; Member since: Jan 22, 2014

Not the brightest bulb in the box are you?

37. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

Aw I feel super flattered that in one year you have only 23 posts and I happen to be one of those! Lovington this second account you have here!

26. roldefol

Posts: 4744; Member since: Jan 28, 2011

Now, now. My point is that you can be careless with your *cough* $800 investment, or you can take steps (like a protective case) to keep it safe. They're not toys, folks, we just treat 'em that way. It is pretty silly to care about the pretty color of your iPhone or Galaxy when you're going to end up with using a case though.

29. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

True that, but that's why I'd rather stick with Lumia

38. coldspring22

Posts: 349; Member since: Feb 28, 2015

Yes I personally saw an iphone 6 screen shatter - one of my friend dropped it while sitting at a table, probably no more than 3 foot drop. It didn't have a protective case and screen shattered unfortunately. Despite what Apple claim, iphone screens have not improved at all in durability since original iphone as numerous drop tests show.

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