Motorola says phones are too fragile today, uses iPhones as examples in this Droid Turbo 2 ad

Motorola says phones are too fragile today, uses iPhones as examples in this Droid Turbo 2 ad
Earlier today, while announcing the Droid Turbo 2, Motorola said that one of the problems with today's smartphones was that they're "too fragile". Naturally, this is why Motorola developed the 5.4-inch Quad HD ShatterShield display for the new Turbo. According to the company, this is a shatterproof screen that will give users piece of mind for no less than 4 years, during which "the display and embedded lens are covered against shattering and cracking."

To illustrate how tough the Droid Turbo 2 is compared to other handsets, Motorola has an official ad prominently featuring iPhones (among other devices) that are dropped onto concrete and easily get shattered. You can watch the ad below. Keep in mind the fact that, although Motorola's ShatterShield display may not crack, you'll still have to be careful with the Droid Turbo 2, because, as Motorola is mentioning, the phone itself "is not shockproof, and can still be damaged if you drop it."

The Droid Turbo 2 will be available to buy in the US later this week, on October 29, exclusively at Verizon Wireless. The handset will be sold for prices starting at $624 off contract, or $26 per month. Are you planning to get one?


Related phones

DROID Turbo 2
  • Display 5.4 inches
    2560 x 1440 pixels
  • Camera 21 MP (Single camera)
    5 MP front
  • Hardware Qualcomm Snapdragon 810, 3GB RAM
  • Storage 64GB, microSDXC
  • Battery 3760 mAh
  • OS Android 7.0 Nougat

FEATURED VIDEO

47 Comments

46. kevin007in

Posts: 327; Member since: Oct 28, 2015

what an ad...... good job

42. xfire99

Posts: 1207; Member since: Mar 14, 2012

Think the writer need glasses. I see others phones than just "iPhones"!

33. ThePython

Posts: 902; Member since: May 08, 2013

Loved the commercial, if only all of them were as well made as this one.

30. AlikMalix unregistered

Pulling a page from Samsung - include the most popular phone in your ads to get people's attention - otherwise no one would care. And those that think this wasn't staged - you're more gullible sheep then you trying to make iPhone users look.

36. DnB925Art

Posts: 1168; Member since: May 23, 2013

Of course you would put the most popular phone (iPhone in this case) in the commercial. I'm assuming this commercial is targeted mainly to US consumers, and the #1 single manufacturer in the US phone market is Apple. If you are trying to get iPhone users to switch from the iPhone to the Moto Droid Turbo, you would show them how fragile their phone is and to go with the more durable Moto phone (I'm assuming it's more durable although none of us own one yet). I'm sure there are quite a few iPhone users who have shattered their screens before, so this will target those people because they have experienced this scenario. Yes, other phones can have shattered screens as well, but in this country, the iPhone is the #1 single manufacturer so Moto chose to focus on them. BTW I watched the video again and there were 2 non iPhones in the video - 1 I think was an LG and another was a Sammy.

28. ModMenTV

Posts: 8; Member since: Oct 27, 2015

Motorola is doing a wonderful job with their phones, and Verizon is doing a wonderful marketing job by acquiring a phone that can combat AT&Ts Samsung Active series. I will await the other phone manufacturers advances at this new product.

21. cripton805

Posts: 1485; Member since: Mar 18, 2012

The only downside is the larger bezels on this phone compared to a lot other flagship phones. Which helps protect the screen. I hope to see them further improve the design. Im glad theyre taking a step toward that direction with a monster battery too and micro sd slot.

19. Commentator

Posts: 3723; Member since: Aug 16, 2011

Typical iPhonearena focusing on the iPhone when the commercial shows a bunch of other phones shattering! ...Oh wait...

35. 8ozchickenbreast unregistered

I'm pretty sure (and it's fairly obvious) that PA focuses on the iPhone because of this community that dwells and lurks on the site waiting to bite at any article mentioning an iPhone. Only the haters and ragers can blame no one else but themselves for this. But hey, who am I to point out the obvious.

18. arjun96228

Posts: 1; Member since: Jul 02, 2012

Why Motorola? Why to use an iphone as a demo toy wheb you've a better own made choice "moto x (2nd gen)"?

22. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Lol they better use the Moto X 1st gen, one drop and the screen cracked X 2. People in glass houses shouldn't be throwing stones, pun intended.

13. 8ozchickenbreast unregistered

Used more than just an iPhone. I love these click bait articles. But hey, someone's gotta make money.

12. Michael.Parker

Posts: 273; Member since: Aug 22, 2015

My biggest question is whether they can add force touch into these plastic screens while still staying shatter proof.

11. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

love the tech, bring it to more phones please.

10. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

Great innovation! but... hey, Motorola, you better patent your tech before the fruit company does and then sue you! :P

7. shiftt

Posts: 333; Member since: May 03, 2015

The shade is real.... But I love this commercial.

5. Tizo101

Posts: 644; Member since: Jun 05, 2015

couldn't have picked a better example, I've only seen 3 iPhone 6's in the wild and 2 of them had broken screens. which is really sad for a premium handset.

8. fyah_king unregistered

People think is premium because it has the Apple logo.lol

14. roldefol

Posts: 4745; Member since: Jan 28, 2011

Swarovski crystal and Fabergé eggs are premium, too. You definitely don't want to drop those.

24. Bernoulli

Posts: 4364; Member since: Sep 01, 2012

what does that have to do with phones?....

25. Millenialssux

Posts: 36; Member since: Jan 22, 2014

Not the brightest bulb in the box are you?

37. Bernoulli

Posts: 4364; Member since: Sep 01, 2012

Aw I feel super flattered that in one year you have only 23 posts and I happen to be one of those! Lovington this second account you have here!

26. roldefol

Posts: 4745; Member since: Jan 28, 2011

Now, now. My point is that you can be careless with your *cough* $800 investment, or you can take steps (like a protective case) to keep it safe. They're not toys, folks, we just treat 'em that way. It is pretty silly to care about the pretty color of your iPhone or Galaxy when you're going to end up with using a case though.

29. Bernoulli

Posts: 4364; Member since: Sep 01, 2012

True that, but that's why I'd rather stick with Lumia

38. coldspring22

Posts: 349; Member since: Feb 28, 2015

Yes I personally saw an iphone 6 screen shatter - one of my friend dropped it while sitting at a table, probably no more than 3 foot drop. It didn't have a protective case and screen shattered unfortunately. Despite what Apple claim, iphone screens have not improved at all in durability since original iphone as numerous drop tests show.

48. AlikMalix unregistered

Only seen 3 iPhone 6's? Where do you live? Either you're a resident of Antarctica or you're lying.

4. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Wow impressive.. But still i don't think other manufacturers would take a radical approach and deviate from their own design cue to follow in on moto's approach of making a tougher phone. For the customer though it is good to have options and those who live the active life may come to appreciate the feature more than anyone else

41. DAMONORIBELLO

Posts: 109; Member since: Mar 18, 2012

If moto's numbers increase significantly YOY then you can bet the competition will change to a tougher display. Hell, LG and Samsung have both already said they will have bendable or foldable displays in 2016.

2. carlemillward unregistered

Why did they drop it facing that side instead of the front?

20. downphoenix

Posts: 3165; Member since: Jun 19, 2010

because dropping on the side is actually the most likely way it will be cracked.

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