Most Windows Phone app downloads were for low memory handsets last month

Most Windows Phone app downloads were for low memory handsets last month
An interesting survey conducted by Microsoft found that in November, an overwhelming 71% of Windows Phone app downloads were destined for a low memory handset. The software giant considers a Windows Phone to be low memory if it runs Windows Phone 7 and is equipped with 256MB of RAM. It also considers a phone to have low memory if it runs Windows Phone 8 and comes with no more than 512MB of RAM.

The top five Windows Phone handsets based on app downloads for November, were all low memory models. Seven out of the top ten also fit the bill. Microsoft recommends that developers make sure that their wares can run on low memory models, saying that developers can double their potential market by optimizing their apps to run on such handsets.

Most of the top-grossing apps on the Windows Phone platform follow the freemium pricing method where the bulk of the revenue is generated from in-app purchases. Last month, 35% of developers' revenue came from in-app purchases while 11% was from the paid-app price. The highest grossing app category for November was "Games" followed by "Tools and Productivity," "Music and Video" and "Social". Developers are also generating money from advertising, which made up 53% of their revenue in November.


source: Microsoft via PCMag

FEATURED VIDEO

18 Comments

1. greenelektron

Posts: 537; Member since: Sep 10, 2014

Because wp flagships dont sell. But honestly, i want one.

9. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Or rather, low end phones sell well...

16. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

or maybe because Microsoft doesn't know what a flagship is !

2. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

This is because even their "affordable flagship" is low end.

10. brrunopt

Posts: 742; Member since: Aug 15, 2013

Or rather, because even low end is a good experience

3. Settings

Posts: 2942; Member since: Jul 02, 2014

Android users cant hear Windows users from their 3GB of RAM. Lol!

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

To each their own. Please don't start another flame war.

5. Settings

Posts: 2942; Member since: Jul 02, 2014

What? I just stated the obvious. Android is a resource hogger while WP is not. Everyone knows that. I threw the stone you catched it.

7. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

"Reliance upon others Is weakness for the strong But strength for the weak. Wisdom and balance lie in knowing your own nature over time."

6. akki20892

Posts: 3902; Member since: Feb 04, 2013

Of course, there are more low end phone users than high end phone users.

8. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Lots more! Which makes this particular statistic rather UNinteresting...

11. SamsungEU

Posts: 147; Member since: Dec 29, 2014

WP- poor people IOS - rich people ANDROID - all types of people

13. hemedans

Posts: 746; Member since: Jun 01, 2013

android - pirates

14. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

70% of droid are 'low end'...i would think both wp and droid spoke volumes of 'poor'. Then again i didnt need to spend 700 on my phone to have a 20mp 32gb beast of a phone.

12. kabhijeet.16

Posts: 882; Member since: Dec 05, 2012

This shows that even WP is pleasing the masses. Not everyone can afford to spend $500 on phones. so rich people prefer iPhone, people with simple needs get WP & low cost Android. Advanced users get Android & those who can afford get high end android....

15. raiter

Posts: 33; Member since: Mar 10, 2014

No big surprise. Most of WP devices on sale ar with low memory. Which ones, of more than 20 models has high memory? Lumia 925, 830, 930, some more? HTC, Samsung, one model each? So there is no reason for any panic about this topic, and it is not clear, why this news came oaut now? Probably IOS / Android manufacturers tries to point on WP ant make them bat PR :)

17. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

hmm Sounds like Windows smart phone low end Models sold well last month. the Microsoft Branded "Lumia 535" folks is I think the best of the low end Windows smart phone it can be bought for 140 to 160 USA dollars and has a front facing Camera ,rear Camera with flash, extra storage through 16 to 128gig sdxc card and WOW has 1 gig of RAM so a person can run all the apps in the windows phone store but a person should not use up all it main 8 gigs of main memory leave 1.5 gigs available so you can upgrade to the Windows 10 mobile OS. due out in 2015. hopfully the Microsoft 535 Microsoft's first SOLO brand name smart phone will be sold in the USA. .

18. Rorschach

Posts: 83; Member since: Apr 26, 2013

My humble experience with all devices.. Apple -- makes quality and luxurious devices that look and feel great.. but.. their OS is way too simplified and dumbed down with no advanced functions/features.. i guess it's all about their appstore. Android -- is somewhat a bittersweet experience.. on the plus side, there's a variety of phone models for all personalities/users.. and their software can be easily customized. however there's plenty of downsides of having android.. modding/rooting your phone can be complex and is not always stable/reliable.. also watching others flaunt the newest OS while you're 1 or 2 updates behind and having to wait months to receive (if at all) is a common experience.. unless, you have a nexus device, where you receive updates rather quickly.. but that doesn't come w/o a price.. my experience with the nexus 5, turned me away from android completely, crap camera, poor battery and since updating to lollipop, things got even worse adding constant crashes and bugs. the stock android experience now with lollipop, feels just as bland as iOS, which I couldn't stand. Windows Phone -- after having a mediocre experience with it last year, I decided to give it another approach.. with their newest build, 8.1xxx it's really awesome.. their app store has been refined substantially, and now has a decent selection for those transitioning over.. now with my Lumia 1520, I couldn't be any happier.. love having a microsd once again, a very smooth OS (absolutely no lag) and finally a camera I can rely on :)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.