Monsters from Asia: the outstanding, metal IUNI U3

With some rare exceptions, most of the device we've chosen to highlight so far in our fortnightly Monsters from Asia column happen to be fairly well-known, at least in those parts of the globe. Today, however, on the heels of its official announcement, we decided that the all-new IUNI U3 deserves a place in our little hall of fame, pronto.

Now, in all honesty, IUNI only recently got on our radar -- it's aluminum-bodied U2 was a feast for the eye, and its price was a giant relief, too. With the U3, however, IUNI is taking things even further, with even more hardware packed into it. The phone's body, for example, is again made out of metal (magnesium alloy) and despite offering the very best of hardware, is still extremely competitive in terms of pricing.

Let's start off with one of the highlights of the device -- it's 5.5-inch, Quad HD (1440 x 2560) resolution LTPS display that ensures an amazing pixel density of 538 pixels per inch. What's even better, the phone's display-to-size ratio sits at the awesome 77%, meaning trimmed bezels all around and as compact a footprint as could be expected from a large-screened device. Powering all those pixels is a potent quad-core Snapdragon 801 system chip with an Adreno 330 GPU and 3GB of RAM, the combination of which should provide problem-free user experience. 

At the back, we've got a 13-megapixel, optically-stabilized Sony sensor with f/2.0 lens, and a, wait for it, 4-megapixel UltraPixel camera at the front (the same unit packed into the HTC One M7). The battery (an LG make), at 3000 mAh, should ensure that this beast has enough juice to handle a full day of usage. Last but not least, the device comes with slots fro two SIM cards -- one for 4G LTE, and another for 2G GSM. The IUNI U3 will run on a skinned version (IUNI OS) of Android based on the 4.4.4 KitKat update.

The U3 comes in three colors: black, white, and "wind" green, which is our personal favorite. Currently, there's only one model available, with 32GB of internal storage, and it costs CNY 2000 (or about $325) in China. Right now, the phone is in the pre-order stage, but should start shipping as early as September 10th, though probably in limited numbers. Whether this means that IUNI is headed for a OnePlus-like model remains to be seen, but we sure hope not.

Any takers?

Story timeline

This story is part of:

Monsters from Asia (49 updates)



1. Duketytz

Posts: 534; Member since: Nov 28, 2013

I'll take the green one. Too bad it doesn't come to this part of Asia:(

24. newuser1

Posts: 276; Member since: Dec 10, 2010

you can import it from online retailer.

26. Tritinum

Posts: 471; Member since: May 06, 2014

would cost a fortune :(

30. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

this is a new brand... didnt heard about it before on PA

43. Leslievonlee

Posts: 5; Member since: Jan 23, 2015

efox has the green version in stock and i just got mine from there~!!!!!​z-quad-core-55-zoll-ips-qhd-2560-1440-bildschirm-a​ndroid-44-l-g-295522

2. aranauser

Posts: 58; Member since: Jan 07, 2014

Real monster from asia is only XIAOMI.This company is bound to dethrone Sammy

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012


17. cezarepc

Posts: 718; Member since: Nov 23, 2012

Oppo, Micromax, Karbonn.

38. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

karbonn sucks. its like cherry moblie (coz it is)

39. steodoreben

Posts: 379; Member since: Sep 26, 2013

Meizu MX4/MX4 Pro. :)


Posts: 55; Member since: Nov 15, 2014

i think that there are no big different between MX4 and MX 4 pro... on the contray,, i prefer the MX 4..cause the MX 4 pro shouldnt be so expensive​-3go-lpddr3-32go-emmc-5-1-pouces-1440p-double-webc​am.html


Posts: 650; Member since: Nov 20, 2011

i wish i could own this in the US

6. realjjj

Posts: 375; Member since: Jan 28, 2014

Nothing stops you from buying it online but there is a bit of a premium . Should be some 400$ soon and drop bellow as it becomes mor eavailable.

19. ikenvape

Posts: 309; Member since: May 28, 2014

I believe the lack of LTE would be what's stopping the US to pay the premiums for these amazing devices.

25. newuser1

Posts: 276; Member since: Dec 10, 2010

Yep. But one of the phones in market has bands fit all countries.

5. csoulr666

Posts: 116; Member since: Nov 04, 2013

The only thing I didn't like in the U2 was the inclusion of capacitive buttons, the U3 cleared that. Now I'd like this

7. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Looks amazing. I just wish they start making compact versions of their phones (I mean all Chinese brands), 5.5 looks like standard there and I can't understand why such small people with small hands love big phones.

44. jalebi2000

Posts: 181; Member since: Mar 01, 2015

there is a compact version with a 5.2 inch 1080p display, and 16 gb storage and 2 gigs of ram with snapdragon 801

8. pavsidhu

Posts: 214; Member since: May 20, 2014

Nice specs, it would be nice to see a Snapdragon 805 to work well with the qHD display

9. aranauser

Posts: 58; Member since: Jan 07, 2014

*QHD -_-

20. NexusX

Posts: 613; Member since: May 16, 2013

i don't understand why they can't settle with a 1080p instead

35. pavsidhu

Posts: 214; Member since: May 20, 2014

Yes I ment QHD haha

33. Paximos

Posts: 283; Member since: Jul 26, 2012

There is always one with more expectations!!...sigh

10. sar44

Posts: 278; Member since: Apr 14, 2014

again bad sony camera sensor

16. vipervoid123

Posts: 163; Member since: Aug 27, 2013

Come on, Sony Camera Sensor is the best ~ Does Samsung ISOCELL Sensor good ? Even Samsung have great software team to optimize it, it barely better than the picture captured by Samsung Galaxy S4 which use Sony camera sensor ~ Even LG G3 and Apple Iphone 5S and upcoming Iphone 6 probably using the Sony camera sensor. Sony got the best camera sensor for smartphone, just Sony software lack behind in optimizing the camera software for better picture ~

11. Settings

Posts: 2943; Member since: Jul 02, 2014

In the Philippines, local and Asian brands are emerging quite well. Some of them offer low cost phones (questionable quality) and some above par with decent specs. All of it are on low prices. Cherry Mobile, MyPhone, O+, Torque, Cloudfone, Kata and SKK to name a few.

14. shamashu9

Posts: 142; Member since: Jun 10, 2013

Kwento mo sa pagong

12. Webmutation

Posts: 6; Member since: Aug 14, 2014

Mind BLOWN!!! I have my MI3W, and already gave away 2 Invites for the OnePlusOne but as soon as I can get my hands on this Ill buy this one, best phone for money, perfect size for me, and perfect with Dual Sim Dual Active. The only improvement would perhaps be front speaker like the M8 but other than that, just AMAZING... the only downside is the ROM, I doubt they will release the kernel so people can port CM to this. But if they give us an English version of their ROM I'm ok with that too.

13. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Mind blowing specs, design and price. Hope this phone settles unlike OneMinus One. And that GIRL is very very BEAUTIFUL. :) All over stunning. What company name suggests IUNI (I You And I).

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.