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Monsters from Asia: the outstanding, metal IUNI U3

Posted: , by Chris P.

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Monsters from Asia: the outstanding, metal IUNI U3

With some rare exceptions, most of the device we've chosen to highlight so far in our fortnightly Monsters from Asia column happen to be fairly well-known, at least in those parts of the globe. Today, however, on the heels of its official announcement, we decided that the all-new IUNI U3 deserves a place in our little hall of fame, pronto.

Monsters from Asia: the outstanding, metal IUNI U3
Now, in all honesty, IUNI only recently got on our radar -- it's aluminum-bodied U2 was a feast for the eye, and its price was a giant relief, too. With the U3, however, IUNI is taking things even further, with even more hardware packed into it. The phone's body, for example, is again made out of metal (magnesium alloy) and despite offering the very best of hardware, is still extremely competitive in terms of pricing.

Let's start off with one of the highlights of the device -- it's 5.5-inch, Quad HD (1440 x 2560) resolution LTPS display that ensures an amazing pixel density of 538 pixels per inch. What's even better, the phone's display-to-size ratio sits at the awesome 77%, meaning trimmed bezels all around and as compact a footprint as could be expected from a large-screened device. Powering all those pixels is a potent quad-core Snapdragon 801 system chip with an Adreno 330 GPU and 3GB of RAM, the combination of which should provide problem-free user experience. 

At the back, we've got a 13-megapixel, optically-stabilized Sony sensor with f/2.0 lens, and a, wait for it, 4-megapixel UltraPixel camera at the front (the same unit packed into the HTC One M7). The battery (an LG make), at 3000 mAh, should ensure that this beast has enough juice to handle a full day of usage. Last but not least, the device comes with slots fro two SIM cards -- one for 4G LTE, and another for 2G GSM. The IUNI U3 will run on a skinned version (IUNI OS) of Android based on the 4.4.4 KitKat update.

The U3 comes in three colors: black, white, and "wind" green, which is our personal favorite. Currently, there's only one model available, with 32GB of internal storage, and it costs CNY 2000 (or about $325) in China. Right now, the phone is in the pre-order stage, but should start shipping as early as September 10th, though probably in limited numbers. Whether this means that IUNI is headed for a OnePlus-like model remains to be seen, but we sure hope not.

Any takers?

Story timeline

This story is part of: Monsters from Asia(49 updates)

  • Options

posted on 26 Aug 2014, 08:30 1

1. Duketytz (Posts: 534; Member since: 28 Nov 2013)

I'll take the green one. Too bad it doesn't come to this part of Asia:(

posted on 26 Aug 2014, 11:08

24. newuser1 (Posts: 276; Member since: 10 Dec 2010)

you can import it from online retailer.

posted on 26 Aug 2014, 11:56

26. Tritinum (Posts: 471; Member since: 06 May 2014)

would cost a fortune :(

posted on 26 Aug 2014, 15:55

30. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

this is a new brand... didnt heard about it before on PA

posted on 15 Feb 2015, 21:04

43. Leslievonlee (Posts: 5; Member since: 23 Jan 2015)

efox has the green version in stock and i just got mine from there~!!!!! efox-shop.com/iuni-u3-qualcomm-snapdragon-801-23gh​z-quad-core-55-zoll-ips-qhd-2560-1440-bildschirm-a​ndroid-44-l-g-295522

posted on 26 Aug 2014, 08:32 6

2. aranauser (Posts: 58; Member since: 07 Jan 2014)

Real monster from asia is only XIAOMI.This company is bound to dethrone Sammy

posted on 26 Aug 2014, 08:39

4. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)


posted on 26 Aug 2014, 09:28 1

17. cezarepc (Posts: 718; Member since: 23 Nov 2012)

Oppo, Micromax, Karbonn.

posted on 22 Oct 2014, 07:32

38. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)

karbonn sucks. its like cherry moblie (coz it is)

posted on 13 Nov 2014, 06:18

39. steodoreben (Posts: 361; Member since: 26 Sep 2013)

Meizu MX4/MX4 Pro. :)

posted on 18 Dec 2014, 21:52

41. JJOPQ (Posts: 55; Member since: 15 Nov 2014)

i think that there are no big different between MX4 and MX 4 pro...
on the contray,, i prefer the MX 4..cause the MX 4 pro shouldnt be so expensive


posted on 23 Dec 2014, 03:20

42. JJOPQ (Posts: 55; Member since: 15 Nov 2014)


posted on 26 Aug 2014, 08:38

3. HTCOE (Posts: 635; Member since: 20 Nov 2011)

i wish i could own this in the US

posted on 26 Aug 2014, 08:43

6. realjjj (Posts: 375; Member since: 28 Jan 2014)

Nothing stops you from buying it online but there is a bit of a premium . Should be some 400$ soon and drop bellow as it becomes mor eavailable.

posted on 26 Aug 2014, 09:33

19. ikenvape (Posts: 196; Member since: 28 May 2014)

I believe the lack of LTE would be what's stopping the US to pay the premiums for these amazing devices.

posted on 26 Aug 2014, 11:10

25. newuser1 (Posts: 276; Member since: 10 Dec 2010)

Yep. But one of the phones in market has bands fit all countries.

posted on 26 Aug 2014, 08:40

5. csoulr666 (Posts: 116; Member since: 04 Nov 2013)

The only thing I didn't like in the U2 was the inclusion of capacitive buttons, the U3 cleared that. Now I'd like this

posted on 26 Aug 2014, 08:46 2

7. Wiencon (Posts: 2022; Member since: 06 Aug 2014)

Looks amazing. I just wish they start making compact versions of their phones (I mean all Chinese brands), 5.5 looks like standard there and I can't understand why such small people with small hands love big phones.

posted on 12 Apr 2015, 21:29

44. jalebi2000 (Posts: 180; Member since: 01 Mar 2015)

there is a compact version with a 5.2 inch 1080p display, and 16 gb storage and 2 gigs of ram with snapdragon 801

posted on 26 Aug 2014, 08:46 2

8. pavsidhu (Posts: 214; Member since: 20 May 2014)

Nice specs, it would be nice to see a Snapdragon 805 to work well with the qHD display

posted on 26 Aug 2014, 08:48 6

9. aranauser (Posts: 58; Member since: 07 Jan 2014)


posted on 26 Aug 2014, 09:34

20. NexusX (Posts: 562; Member since: 16 May 2013)

i don't understand why they can't settle with a 1080p instead

posted on 27 Aug 2014, 11:34

35. pavsidhu (Posts: 214; Member since: 20 May 2014)

Yes I ment QHD haha

posted on 26 Aug 2014, 21:26

33. Paximos (Posts: 161; Member since: 26 Jul 2012)

There is always one with more expectations!!...sigh

posted on 26 Aug 2014, 08:49

10. sar44 (Posts: 278; Member since: 14 Apr 2014)

again bad sony camera sensor

posted on 26 Aug 2014, 09:08 1

16. vipervoid123 (Posts: 163; Member since: 27 Aug 2013)

Come on, Sony Camera Sensor is the best ~
Does Samsung ISOCELL Sensor good ?
Even Samsung have great software team to optimize it, it barely better than the picture captured by Samsung Galaxy S4 which use Sony camera sensor ~
Even LG G3 and Apple Iphone 5S and upcoming Iphone 6 probably using the Sony camera sensor.
Sony got the best camera sensor for smartphone, just Sony software lack behind in optimizing the camera software for better picture ~

posted on 26 Aug 2014, 08:51 1

11. Settings (Posts: 2333; Member since: 02 Jul 2014)

In the Philippines, local and Asian brands are emerging quite well. Some of them offer low cost phones (questionable quality) and some above par with decent specs. All of it are on low prices. Cherry Mobile, MyPhone, O+, Torque, Cloudfone, Kata and SKK to name a few.

posted on 26 Aug 2014, 09:05

14. shamashu9 (Posts: 142; Member since: 10 Jun 2013)

Kwento mo sa pagong

posted on 26 Aug 2014, 08:52

12. Webmutation (Posts: 6; Member since: 14 Aug 2014)

Mind BLOWN!!! I have my MI3W, and already gave away 2 Invites for the OnePlusOne but as soon as I can get my hands on this Ill buy this one, best phone for money, perfect size for me, and perfect with Dual Sim Dual Active. The only improvement would perhaps be front speaker like the M8 but other than that, just AMAZING... the only downside is the ROM, I doubt they will release the kernel so people can port CM to this. But if they give us an English version of their ROM I'm ok with that too.

posted on 26 Aug 2014, 08:59 3

13. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Mind blowing specs, design and price. Hope this phone settles unlike OneMinus One.

And that GIRL is very very BEAUTIFUL. :)

All over stunning.

What company name suggests IUNI (I You And I).

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