The IUNI U2 is a monster from Asia with an aluminum body, premium specs, and outrageous price

IUNI, a spin-off brand of China'sGionee (known for making the current world's thinnest smartphone), ispreparing a very interesting handset. Elegant on the outside, theIUNI U2 is a beast with a 2.2 GHz Snapdragon 800 CPU, 3GB RAM, and a4.7-inch 1080p display with a pixel density of 469PPI inside. Butthat's not all. Reportedly, IUNI wanted to make the bestsingle-handed metal-clad phone possible, so it machined a 0.4 inch(10.2mm) thick body that's 2.56 inches (65mm) wide and 5.38 inches(136.9mm) tall. There is a 10-degree fold at the phone's top andbottom, and the chamfer has a shiny "3D polish". The phonedefinitely looks ergonomic and probably feels just fine in the hand,not to mention that the overall design evokes the HTC One - a phonethat even Apple was impressed with. But producing this carefullysculpted aluminum shell does have a price – it takes 90 minutes,and the current yeld is only 48%.



Speaking of HTC's last year flagship,you know that its UltraPixel rear camera is both a notable andcontroversial feature. Like them or not, the UltraPixels are headingfor a return in the IUNI U2's front camera, which is exactly the sameas the HTC One's rear shooter. Looking at the front cameracomparisons which IUNI posted, it could turn out that the ultrapixelshave a previously unsuspected potential for "selfie"-taking.As for the rear camera, the IUNI U2 is wheeling in the heavyartillery - it's the 16MP, 1.34µm sensor seen in the Gionee ElifeE7. You will have to forgive it for causing a visible bulge to theU2's otherwise elegant back panel.



So, how much for this beauty? Prepareto be pleasantly shocked. The 32GB version with 3GB RAM will costonly $320, while the 16GB version with 2GB RAM will be $290. Thepricing is absolutely outrageous, as it basically sells a premiumsmartphone at a price lower than mid-range. But if you are in China,and desperate to compete with Xiaomi, it's what you got to do to stayafloat.



The smartphone is currently onpre-order for Chinese customers, who can make a deposit for the 32GBversion. As it's mostly the case with these beautiful Asian monsters,there's no information about the IUNI U2's global availability.However, the phone is making a statement - as low-cost Chinesevendors have already secured premium hardware, they are turning theireyes to competing with design as well. As the old Chinese sayinggoes, we do live in interesting times.




via Engadget

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24 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

It's like the HTC One and Nokia Lumia 925 had a baby!

2. pwnarena

Posts: 1129; Member since: Feb 15, 2013

and the camera bulge is like that healing cut umbilical cord

13. Razrman

Posts: 100; Member since: Dec 05, 2011

Exactly my thoughts, I was like what is that belly button protruding from the back of the phone? lol

10. Johnnokia

Posts: 1158; Member since: May 27, 2012

Lumia 925 is here

15. Ashoaib

Posts: 3297; Member since: Nov 15, 2013

Wow... chinese are really upto something great... with the current flagships of renouned brands, it seems only chinese are trying to bring something cool...

22. PunyPoop

Posts: 752; Member since: Jan 18, 2013

3. wando77

Posts: 1168; Member since: Aug 23, 2012

Clearly a light is on for the low light selfie. Not only can you see the shine on her face but also a big shadow cast by her head

4. f35hunter

Posts: 241; Member since: Dec 12, 2013

thats true bro but what would expect from a 320$ (premium) handset its just not perfect

19. fzacek

Posts: 2486; Member since: Jan 26, 2014

It might have a flash.

24. Kamehameha

Posts: 44; Member since: Apr 21, 2014

I hate cheaters. IUNI sucks!

25. RebelwithoutaClue unregistered

There is a shadow as well in the other low light selfie, so there might be a light source as well. But I agree, it looks like they had flash on.

5. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

I don't know why this phone is cheap. I'm sure there's a big sacrifice to get those ridiculous price.

7. NexusX

Posts: 613; Member since: May 16, 2013

maybe they just operate on much thinner margin than Samsung and Apple. an average college-educated Chinese worker make about 500 USD a month.

8. NexusX

Posts: 613; Member since: May 16, 2013

An average college educated Chinese Software Developer

6. pwnarena

Posts: 1129; Member since: Feb 15, 2013

the photo comparisons look fake to me. you can clearly see that they're using additional front illumination with the iuni shots.

9. PorkyBurger

Posts: 585; Member since: May 18, 2013

Yep, it looks like they are cheating to me. First two pics are clearly faked, like who couldn't see that~!

11. TediT

Posts: 46; Member since: Sep 03, 2012

This look awesome! I really want this!!! And I'm loving the design

12. CX3NT3_713

Posts: 2359; Member since: Apr 18, 2011

If it worked on att bands, I'll get this...extra phone

14. vuyonc

Posts: 1091; Member since: Feb 24, 2014

$320!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!​!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!​!!!!!!!!!!!!!! In China ;(

16. neartx

Posts: 86; Member since: Mar 15, 2014

i think it,s so far better s5 but my next phone is htc one 2014

18. techperson211

Posts: 1280; Member since: Feb 27, 2014

Hopefully it's not disposable. What I mean after you charge it and blow by itself . In terms of price for that specs hands down!!! But like King Leonidas said . Let's put it to the test.

20. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Am I the only one who is not impressed with HTC One's design?

21. Taters

Posts: 6474; Member since: Jan 28, 2013

A lot of people are not impressed. You just won't find them on phonearena or geek websites. People who play with them at futureshop and rogers etc don't think twice about it. They look at it and go meh.

23. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

But I do see a lot of local YouTubers using it

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