Microsoft to spend millions of dollars worldwide on carrier reps training for Windows Phone

Microsoft to spend millions of dollars worldwide on carrier reps training for Windows Phone
The current situation with Microsoft's barely year-old Windows Phone mobile OS is that carrier reps are not familiar with it, and thus reluctant to offer anything but Android, iOS or BlackBerry handsets, at least in the US. Couple that with less than stellar hardware, and Microsoft has a problem on its hands, which has made the fledgling WP OS to languish in the low single digits market share.

The software giant from Redmond, however, is planning a huge marketing campaign, and part of the push will be millions of dollars spent on carrier rep training around the world, familiarizing them with the advantages of Windows Phone over the rest of the mobile gang. Together with Microsoft, HTC has started training hundreds of salespeople in the art of offering the HTC Radar and HTC Titan, its first Windows Phone Mango devices, which will be available starting next month.

These efforts also comes in times when smartphone manufacturers are wondering what will Google do with its Motorola acquisition, and Windows Phone is suddenly becoming an attractive hedge against Android's possible vertical integration. Nokia also plans a marketing spree ($130 million just for UK), when it launches its own WP devices in November, so the third ecosystem might have a fighting chance to be noticed during the holiday shopping craze.

Achim Berg, head of the WP marketing team, noted that analyst predictions, which forecast 20% market share for Windows Phone by 2015 might even be underestimated. “This is a completely new platform, it takes time,” he said. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.” Well, in three year's time we'll remember those words.

source: Bloomberg

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30 Comments

1. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

yeah, MS tries to brainwash salers reps to sell WP7. Wonder if it will work, maybe if they pay them 1000$ per WP7 sold...

4. kainy

Posts: 165; Member since: Aug 10, 2011

Trolololololo...

7. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

Hey peter, how u doing????? Juts wanted to tell that there was an article posted like 1 or 2 months age stating that most of the sales rep were only trying to sell android and iOS devices to the customer, even when a customer asks for a windows phone the sales rep (Andoid or iOS fans by the way) advices the customer to get an Android/iOS phone insted. That's one of the reasons why WP7 was not selling that good in the US, and as you can see WP7 does better in Europe because os that. It's good to see that Microsoft is trying to train all those sales reps.

10. Gcombs

Posts: 136; Member since: Aug 22, 2011

That's the problem sales reps just sale and don't really consult with the customers needs. Just because a customer is looking for a smartphone it doesn't mean they want an Android or iPhone or if they already have ether one doesn't mean they aren't up for something different because of certain issues they've had with their previous device.

11. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

I read that article, and if you think that is only for the US, you're wrong. The same is heree in europe too, the sales reps recomends android instead. I actually did a live test on this and went into several phone stores, and asked for a WP7. The answer i got was, they did sell WP7, but did not have them in stock. I then asked for a demo phone, and they did not have that either, but they did have android, was the answer...

23. HeyBadaBadaSwingBadaBada

Posts: 10; Member since: Aug 30, 2011

Haha i get the same feeling that someone is trying to brainwash everyone for a mediocre OS...

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Well Microsoft makes more money from Android sales than its own Windows Phone 7. I am very glad to see Microsoft using that money to better their OS with the Mango update & now with the training of the sales reps worldwide. I REALLY like to see the commitment from Microsoft to its WP7 OS. I am liking what I see already, that HTC Titan is looking very sexy, I just can't wait to see what Nokia's camp has in store for us. All I know is that HTC is going in full swing with WP7.

3. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Will be interesting to seee nokia's phones with WP7. If they have changed the UI, i might just buy one to check it out.

5. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I know what you mean, I just want to see a WP7 Nokia phone already!

8. bobfreking55

Posts: 866; Member since: Jul 15, 2011

Nokia Genesis FTW! I hope there would be this very extreme marketing campaign and when it releases it would be 10x more revolutionary than the first iphone. Dual Core 15MP Carl Zeiss Camera and super sexy!!

12. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

Don't think those specs will be available from nokia though... The rumors is dual core 1.2 ghz processort from st-ericsson powering the the Nokia WP7's launched in 2012 ,and the ones launched in 2011 will have 1 ghz snapdragon.

28. nando unregistered

hey peter, i mean you called mediocre Os just because the UI? i mean seriosly? someone that think Bada is the great, should not ever mention something like that, Bada UI is awful, looks like a chinesse copy of android. but well, just remember when IOs came out, many people didnt like the UI actually i still dont like it. but i have to agree is the best IOS out there, thats no doubt. i have samsung focus with mango beta and im really happy with all contact integreation, for my needs is fine. many people complains because front facing camera, which i will never use, so i dont care, about market, etc. we have to know facts, smartphones are not just for bussines people, actually 80% of smartphone users dont give a f... about 1 million aplications, they dont even know, is all about media. they see it on tv. ok they buy it. thats how it works.

31. rycx365

Posts: 37; Member since: Mar 18, 2011

1)16 mp cam with carls zeiss and sensor bigger than n8 2)1.8ghz super power saving quad core 3)2gb ram 4)5" amoled 720p screen with no bezel (overall size like a current 4" phone) 5)Anodized aluminium but only 120g 6)2 days batterly life without charge

6. Gcombs

Posts: 136; Member since: Aug 22, 2011

I'm glad Microsoft is doing this because I get tired of sales people trying to push Android and iOS to people because they are not familiar or their pushing it because its what they like.

9. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

yeah that's what I mean.

13. snowgator

Posts: 3614; Member since: Jan 19, 2011

Yep - took me 3 Verizon stores to see a Trophy as anything as a dummy phone, and 2 Sprint stores for the Arrive. I can say that in both Sprint stores, the sales people were very interested in W7, just not familiar. The last Verizon store was pretty good as well, with the only sales person with knowledge of the device. (I always play like I had never heard of the phone I am looking at, just to get a read on the honesty of the sales crew.) This would be money well spent by Microsoft.

14. messiah

Posts: 438; Member since: Feb 19, 2010

here's a tip: when reps come in and "force" us to experience their pbecause of failing sales, it doesn't help motivate us. we sell what we enjoy. we sell what we think is an easier product to sell faster, we are after all: sales agents. twisting our arms for a day will not encourage us to sell the products. offering us higher comissions on the sales will. again, "Sales agents".

15. drahmad

Posts: 480; Member since: Aug 20, 2011

microsoft should be aware of this and i guess they have something like this for you guys.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

what they need to do is give out free WP7 phones to the reps and have them use it full time. Reps sell what they know, training or not. Put it in their hands and they will sell way more than they do now.

17. ATT rep!! unregistered

Spend millions to train carrier reps!! But 99% of the reps are stupid any how even with the bonuses they get paid for the sales they do!! Might as well make a better tutorial to play next to each demo phones in those stores and get rid of those useless reps!!

18. ChrisTheTechGuy

Posts: 85; Member since: Nov 04, 2010

this is why i say sales reps should make more money, but not be commissioned, and if you don't meet your goals, peace out! just meet your goals, this takes away the favoritism of certain OS. plus i think sales reps should take into consideration that currently WP7 when it comes to customer reviews has the highest satisfaction rating among consumers....

19. ppLVR

Posts: 12; Member since: Jun 23, 2011

*CLAPS HANDS* Well Done Microsoft!Great move! Those retarded Reps know NOTHING about the OS,Even the Poor HTC reps from IFA don't Know a THing about the OS.Great Move

20. myclevername

Posts: 94; Member since: Jun 07, 2010

Microsoft should buy Tmobile USA out from under AT&T and make Tmobile the exclusive Nokia WP7 carrier in the states.

21. psyc unregistered

Half the time these devices sell in our store they come back unable to connect to marketplace even after full wipe/restore, the phones also get stuck with a ghosted test message that causes the notification sound to play nonstop. We have been phasing them out until Nokia's rendition releases or if there's significant evidence that the issues have been fixed.

22. unknown mojo unregistered

First of all I am a sales rep for Verizon and we do numerous trainings on every phone that comes out but you have to keep in mind. I have been doing this long enough to remember when simply flipping a phone up was revolutionary. So since then I have been trained on probably 1000 devices. You try to remember the top 5 or so selling points but to be expected to answer in a split second a customer's question on whether or not a trophy will have any issues syncing with their 2003 version of outlook and a windows xp computer is retarded. Lastly, I have seen first hand an inventory report that the Trophy will be discontinued and once our warehouse is sold out we won't be receiving any more. Not sure who Microsoft will be training...

24. bada fail unregistered

mojo, Best Buy Mobile associates can do it, we aren't commissioned, and we know all the telcom technologies, I think you are just retarded...

25. unknown mojo unregistered

Best Buy Associate!!! I would call myself an associate if I greeted people at the door or took bill payments. I am a consultant and am paid a high amount of commission because of exceeded sales quotas. The reason? Apple and Android. My commission is subject to chargebacks based on whether or not the customer keeps their phone. Why would I sell a phone that was destined to be discontinued the day it was released? You probably sold your share of KIN devices too. I sell the best and don't have time to show people a phone that nobody carries. You probably use Bing to search... don't ever invest in the stock market buddy.

30. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

The problem is that when a customer wants a WP7 phone you try to convince her/him to buy an Android/iOS device.

27. lubbalots unregistered

In reality, you don't need to train anyone to use wp7. It is a plug and play OS. Though MS does have work to do in regards to training and thats convincing the optimists, uneducated, groupy type, fanboy, that wp7 maybe a better alternative to the old.

29. EverHearoftheHPTouchpad unregistered

Instead of wasting millions of dollars on reps who won't do crap, MS should pull an HP Touchpad-style maneuver and sell phones direct to endusers for $100-$150. There are enough byod prepaid providers that such phones could be used on if people do not want a contract. Seriously, MS might as well sell phones directly to the public before the other guys start doing it.

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