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Microsoft to discontinue Zune player, focus on Zune software for smartphones

Posted: , by Daniel P.

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Microsoft to discontinue Zune player, focus on Zune software for smartphones
Oh, mighty Zune player, your time has come to step away from the spotlight and leave the glory to the new cool kids on the block - smartphones!

Microsoft reportedly said it will discontinue making the Zune hardware. It launched in 2006 with the intent to prevent Apple from cannibalizing the music players market share completely. It didn't succeed, but a lot of good things came out of it. Zune HD has a pretty svelte looking design, and, most important, the Zune software is top-notch. The Zune Marketplace for Xbox 360 was probably a precursor of the app store we have now on WP7 devices.

It is exactly that strong point that Microsoft plans to emphasize on from here onwards. We already wrote that the Zune multimedia management software might receive the name, or be tied with a new cloud-based service Microsoft is working on, called Ventura.

The Redmond software giant is turning attention towards mobile for the Zune software completely, and will focus its research on applying it to smartphones. We already have a pretty compelling example in Windows Phone 7, and we are glad to hear that Microsoft ditches the dead-end music player hardware market to focus on the smartphone media software development exclusively.

As for current Zune owners, Microsoft's source said "we remain committed to supporting our devices in North America".

source: Bloomberg via Mashable

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posted on 15 Mar 2011, 08:39 2

1. Motosurf (unregistered)

I actually quite like Zune, hope they will make an android version of Zune player

posted on 15 Mar 2011, 09:05 1

2. PeeJay (unregistered)

I like my Zune also but this is why I have decided not to buy anymore Microsoft products like this. I will not switch to Windows Phone 7 or any other products other than my Xbox due to they don't stand behind their products. And they wonder why Apple and Android are kicking their butts.

posted on 15 Mar 2011, 09:18 1

3. Maestro716 (Posts: 10; Member since: 08 Mar 2011)

I love my Zune HD so much. I remember when I bought the first generation Zune when I moved to cali for school. Great battery life, amazing sound quilty and compatabilty was great. Other than the size of the first gen Zune everything else suited me just fine. They are great devices that I'm sure would have won a ton of people over had they just given it a chance. Same thing with the Creative Zen. But you guys know how people are...whenever someone mentions "mp3 player" one name comes to mind.


The power of marketing.

posted on 15 Mar 2011, 10:14 1

4. tuminatr (Posts: 861; Member since: 23 Feb 2009)

I don't think this is a good idea Microsoft

posted on 15 Mar 2011, 10:56

5. RORYREVOLUTION (Posts: 3117; Member since: 12 Jan 2010)

Yea this is a bad move, the zune was really doing well and i was hoping for the zune hd 2

posted on 15 Mar 2011, 11:32

6. Schmao (Posts: 365; Member since: 05 Jul 2009)

Zunes are great. But if you take a sample of 1000 people:

400 have ipods
300 have (other) MP3 players
200 Use their phones
50 Don't use anything
50 Have a Zune

Microsoft can't do much with 5% of the market. They are losing money by continuing the lineup. So they called it quits.

posted on 15 Mar 2011, 13:31

7. treytrey (unregistered)

LOL did you really ask 1000 ppl what they have or did your just make up these numbers? If you made it up my next question is do you work for FOX NEWS?

posted on 15 Mar 2011, 15:31

8. DontHateOnS60 (Posts: 872; Member since: 20 Apr 2009)

That's interesting. Can you please explain to me the procedure for all research based survey's done by Fox News, and how it compares to a survey done by Gallup?

posted on 15 Mar 2011, 15:58 1

9. SemperFiV12 (Posts: 948; Member since: 09 Nov 2010)

I can see why they made this move... Apple dominates the market share... besides the technology will be obsolete in a matter of a year when phones ARE your media systems.

posted on 16 Mar 2011, 13:06 1

10. lilly0x (unregistered)

i will always love my zune hd

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