Microsoft to discontinue Zune player, focus on Zune software for smartphones

Microsoft to discontinue Zune player, focus on Zune software for smartphones
Oh, mighty Zune player, your time has come to step away from the spotlight and leave the glory to the new cool kids on the block - smartphones!

Microsoft reportedly said it will discontinue making the Zune hardware. It launched in 2006 with the intent to prevent Apple from cannibalizing the music players market share completely. It didn't succeed, but a lot of good things came out of it. Zune HD has a pretty svelte looking design, and, most important, the Zune software is top-notch. The Zune Marketplace for Xbox 360 was probably a precursor of the app store we have now on WP7 devices.

It is exactly that strong point that Microsoft plans to emphasize on from here onwards. We already wrote that the Zune multimedia management software might receive the name, or be tied with a new cloud-based service Microsoft is working on, called Ventura.

The Redmond software giant is turning attention towards mobile for the Zune software completely, and will focus its research on applying it to smartphones. We already have a pretty compelling example in Windows Phone 7, and we are glad to hear that Microsoft ditches the dead-end music player hardware market to focus on the smartphone media software development exclusively.

As for current Zune owners, Microsoft's source said "we remain committed to supporting our devices in North America".

source: Bloomberg via Mashable

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15 Comments

1. Motosurf unregistered

I actually quite like Zune, hope they will make an android version of Zune player

2. PeeJay unregistered

I like my Zune also but this is why I have decided not to buy anymore Microsoft products like this. I will not switch to Windows Phone 7 or any other products other than my Xbox due to they don't stand behind their products. And they wonder why Apple and Android are kicking their butts.

3. Maestro716

Posts: 10; Member since: Mar 08, 2011

I love my Zune HD so much. I remember when I bought the first generation Zune when I moved to cali for school. Great battery life, amazing sound quilty and compatabilty was great. Other than the size of the first gen Zune everything else suited me just fine. They are great devices that I'm sure would have won a ton of people over had they just given it a chance. Same thing with the Creative Zen. But you guys know how people are...whenever someone mentions "mp3 player" one name comes to mind. *sigh* The power of marketing.

4. tuminatr

Posts: 1120; Member since: Feb 23, 2009

I don't think this is a good idea Microsoft

5. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Yea this is a bad move, the zune was really doing well and i was hoping for the zune hd 2

6. Schmao

Posts: 365; Member since: Jul 05, 2009

Zunes are great. But if you take a sample of 1000 people: 400 have ipods 300 have (other) MP3 players 200 Use their phones 50 Don't use anything 50 Have a Zune Microsoft can't do much with 5% of the market. They are losing money by continuing the lineup. So they called it quits.

7. treytrey unregistered

LOL did you really ask 1000 ppl what they have or did your just make up these numbers? If you made it up my next question is do you work for FOX NEWS?

8. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

That's interesting. Can you please explain to me the procedure for all research based survey's done by Fox News, and how it compares to a survey done by Gallup?

9. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I can see why they made this move... Apple dominates the market share... besides the technology will be obsolete in a matter of a year when phones ARE your media systems.

10. lilly0x unregistered

i will always love my zune hd

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