Microsoft sends "ditch that old apple" notes to potential Lumia customers

Yesterday we reported about a new Microsoft campaign aimed at iPhone and Android users in the US: the Redmond company allows customers to trade-in their old iPhone 4s, iPhone 4, or Samsung Galaxy S II for a brand new Lumia 1520 or Lumia 1020. And it looks like Microsoft isn’t just politely offering these trade-ins.

As CNET’s Chris Matyszczyk reports, Microsoft is sending emails to potential customers literally advising them to “ditch that old apple.” A photo of a bitten and not-so-fresh apple accompanies the text, plus the details: “You deserve something better, like the Nokia Lumia 1020 with a 41 MP camera. Trade in your iPhone 4S and get a Nokia Lumia 1020 or 1520 for free with a 2-year contract."


Yes, the Lumia 1020 is undoubtedly superior to Apple’s iPhone (regardless of model) when it comes to photography. But perhaps not all customers see Windows Phone - and the Lumia 1020 in particular - as being better at anything else. Moreover, many of those who bought an iPhone 4S or iPhone 4 a few years back are probably already owning a new iPhone 5S, and won't switch because they're too familiar with the iOS ecosystem. But we can't blame Microsoft for trying, right?

Unfortunately for Lumia and Windows Phone fans around the world, it doesn’t look like Microsoft has similar offerings for non-US customers. At least not for now.

source: CNET

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55 Comments

1. sgodsell

Posts: 7215; Member since: Mar 16, 2013

Talk about a desperate plea from Microsoft. Buy our stuff please. They are even willing to give you a free lumia 520 when you buy a year of Xbox music. I guess selling 8.2 million lumias during the holdidays was not good, because the previous quarter they sold 8.9 million lumias. And Nokia sells over 90% of all WP devices. Well considering Android sold 220 million during the same time period.

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I find it amusing that all Microsoft/Nokia does is bash the competition yet they're struggling in the mobile world.

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Maybe it is time for MS to re-think their marketing model? If they are trying to convert someone from iOS or Android to WP, I would think talking about the benefits of WP might be more persuasive than saying your current OS is for sh*t. Of course, if WP doesn't offer any benefits over iOS or Android, that is another kettle of fish....

12. SleepingOz unregistered

Indeed! And what's more amusing is that they're putting their latest products on the same level as that "old apple".

41. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Well, Microsoft obviously has you same haters in fear that WP is actually good because you hate WP but you comment negatively on more WP articles then your platform of choice... ..................... Maybe you guys secretly like WP, but are just to scared to admit it... Besides, why would you read so much about something that's not good?... Its because WP is good isn't it.....

42. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Leave these stupid trolls and haters on their own rodneyej1. Nothing will stop them from trolling WP as they feel insecure as WP is actually better than their laggy and cartoony looking OSes.

45. SleepingOz unregistered

LMAO! You, butthurt WP fanboys, can keep telling yourselves that, if it makes you feel better about the subpar platform you're supporting. But NB that reality is a whole different story.

47. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Your talking about reality while you live in your imaginery world where Android is the best OS? Guess what, it is a laggy, bug infested mess only at the top cuz of the ultra-ultra cheap Chinese and other handsets.

48. SleepingOz unregistered

Well, I've never mentioned Android being the best here. Must be what's on your mind. Glad you do think so.. =] Which is best is subjective though. But, like it or not, fact is Android is the most advanced and most capable mobile OS out there. I'm not talking about marketshare here, I'm talking about flexibilty, versatility, features, ecosystem and support(oems and 3rd parties), which WP seems to be lacking. Again the same old fallacious arguments, android runs perfectly smooth on low end phones like the Moto G, yet offers much much more than high end WPs. Bug infested? Really? What bugs are you talking about?! But then again for delusional WP fanboys like you, I have only one thing to say, keep deluding yourself if it makes you feel better for support a subpar platform. =]

51. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

If the platform is so "sub par" then why does it interest you so much?

52. SleepingOz unregistered

Really? Does it?

8. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Microsoft has been desperate since Windows 8 came out and it's getting worse. Microsoft thinks that it's cooler than it actually is.

14. EclipseGSX

Posts: 1773; Member since: Oct 18, 2011

I like how when it's Microsoft, it's desperate, but anyone else it's perfectly ok. It's called marketing, get over it.

30. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Yet despite all that you stated Android and iOS are copying Windows Phone

55. rgb66rgb

Posts: 4; Member since: Feb 05, 2014

I have willingly and thankfully given up my iphone 5 -- total crap device. Love my lumina 1020, and no, not through this offer.

2. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

MS is getting desperate, and why? Wp8 is already a great platform, but not too many iOS, or android users will be jumping ship. I wouldn't mind having a lumia, but nothing replaces my 5s, it's just that damn good.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Exactly. No WP8 can beat the experience from an iPhone, especially the 5S.

9. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

Why do u think they're taking this approach?

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

To go for the bad boy route, they want to make it look like they're the tough cool guys in town. But it's insulting the intelligence of their potential customers.

15. EclipseGSX

Posts: 1773; Member since: Oct 18, 2011

Now watch them have record sales ahahahahahha

20. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Microsoft and Nokia are thirsty for market share. That 3.8% global isn't anything against the 92% both Android and iOS accumulate. They want what they can't have. PS - Getting a iPad Mini w/ Retina soon in Space Gray. :)

23. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

You'll love it, the form factor alone is reason enough. I have the 64 gig white one, it's a huge step up from my iPad 3 in terms of speed, looks, fluidity, and comfort. I don't think I'll ever buy another full size iPad, and to think I actually though small tablets were a waste lol. +1 thanx for the response.

29. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

The two OS's are a lot "mature" than WP, and that is why you didn't expect WP to shoot to over 20% market share. They're still growing. Something that may not have happened with most other mobile OS. And you can't tell what they can't have. Things may change in favour of ios or against Android. Or in favour of WP alone.

31. darkkjedii

Posts: 30969; Member since: Feb 05, 2011

That's true my man +1

33. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Well said buddy. +1

35. nokia12

Posts: 610; Member since: Nov 19, 2013

But they don't even have 5% market share after 3 years.. that along with low sales in holiday quarters.. also keep in mind even that 4 % market share around 70 % of the share is controlled by low end Lumias like 520,620,610,710 .. people just aren't buying mid to high end lumias.. and i can gurantee that whatever they have managed is because of NOKIA and not windows phone.. Remove NOKIA name and their sales will fall.. People just don't like Tiles maybe you do or a few others do but that is a very small group of people.. Windows phone doesn't offer anything Unique or special than android and iOS so that people will jump ship and those who have jumped is because OF NOKIA and their Awesome Pureview Cameras

40. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

I'm sorry if you feel offended by the following: You aren't a true Nokia fan. If you were, you would support Nokia's every move regardless of whether they chose Android or WP. Instead bashing about the low marketshare of Nokia & WP, which only non-Nokians would do, you being a Nokia fan don't support Nokia. So what if it chose WP over Android? If you didn't like the move you could always move away from Nokia. And about the low marketshare in 3 years, let me remind you and everyone else that the iPhone didn't get REAL consumer attention until the iPhone 4 was released, which was a great phone and sold superbly well. WP is growing fast. No one can deny that. Its already the second most popular OS in 24 markets. The only reason it struggles with overall marketshare is because it doesn't sell well in key markets like the US, China & Japan. However, that will and should change soon after Microsoft have full control of Nokia. Being a Nokia fan, I'm happy that Microsoft bought Nokia since Nokia was struggling by itself and instead of being eventually bought by a Chinese company or any other American tech giant, I would have preffered MS purchasing Nokia. Whether you like WP or not, you must always support every move of your favorite company.

39. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Three years later and WP only grabbed 3.8%. Seems to me it's struggling a lot.

46. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Struggling compared to the top two, but growing.

49. PapaSmurf

Posts: 10457; Member since: May 14, 2012

At the rate it's going, it won't hit over 6% by the end of this year.

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