Microsoft sends "ditch that old apple" notes to potential Lumia customers

Yesterday we reported about a new Microsoft campaign aimed at iPhone and Android users in the US: the Redmond company allows customers to trade-in their old iPhone 4s, iPhone 4, or Samsung Galaxy S II for a brand new Lumia 1520 or Lumia 1020. And it looks like Microsoft isn’t just politely offering these trade-ins.

As CNET’s Chris Matyszczyk reports, Microsoft is sending emails to potential customers literally advising them to “ditch that old apple.” A photo of a bitten and not-so-fresh apple accompanies the text, plus the details: “You deserve something better, like the Nokia Lumia 1020 with a 41 MP camera. Trade in your iPhone 4S and get a Nokia Lumia 1020 or 1520 for free with a 2-year contract."


Yes, the Lumia 1020 is undoubtedly superior to Apple’s iPhone (regardless of model) when it comes to photography. But perhaps not all customers see Windows Phone - and the Lumia 1020 in particular - as being better at anything else. Moreover, many of those who bought an iPhone 4S or iPhone 4 a few years back are probably already owning a new iPhone 5S, and won't switch because they're too familiar with the iOS ecosystem. But we can't blame Microsoft for trying, right?

Unfortunately for Lumia and Windows Phone fans around the world, it doesn’t look like Microsoft has similar offerings for non-US customers. At least not for now.

source: CNET