Microsoft reorganization may lead to unified Windows department (finally)

Microsoft reorganization may lead to unified Windows department (finally)
A new report is saying that Microsoft is planning a major reorganization of its business and that could finally lead to a unified Windows department that combines the Windows desktop team with the Windows Phone team. Given the talk of Windows having a "shared core" and the hints towards a more Ubuntu-like convergence, this seems like a long overdue move by CEO Steve Ballmer.

AllThingsD is reporting that the reorganization plan is being spearheaded by Ballmer who hasn't even consulted all other Microsoft executives on the possible changes. The plan could be announced as soon as July 1st, and would focus on Ballmer's vision for devices and services. Insiders are saying that this could mean "titanic" changes, including some high profile layoffs. 

A separate report from Bloomberg earlier this month had said Ballmer was looking into a restructuring plan that would create four divisions at Microsoft: enterprise business, hardware, applications and services, and operating systems. A major aim of this restructuring seems to be to bring together the Windows and Windows Phone teams under the leadership of Windows Phone chief Terry Myerson and head of Windows engineering Julie Larson-Green.

We've already seen Microsoft blur the lines between laptops/desktops and tablets, so it would make sense that Windows Phone gets more integrated into the lineup. 

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40 Comments

1. ihatesmartphone unregistered

Google!! you need to do the same thing!! google chrome and Android, YES!!

6. asingha94

Posts: 295; Member since: Apr 08, 2012

Sick people use chrome os!

11. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Chrome OS is awesome. Not everyone needs a full OS. I do about 75% of my writing on my Chromebook. It's small, silent, cheap, and reliable. I'm not doing more than basic image editing, so what's the point of spending more on a "proper" laptop?

16. asingha94

Posts: 295; Member since: Apr 08, 2012

I believe the OS is cheap, small, stable but the drawback is it is more web centric OS. Most of the application will not work without constant internet connection, most of the data will be stored into cloud. So you have to have a constant faster internet connection. Photo editing also can be done Windows XP! So that's not a big reason I think. There are many options like Microsoft office, Photo editing & full multimedia usage even in offline. So why do normal people like me care for Chrome OS & waste MONEY! It would be much better to have good internet experience with full multimedia experience.

24. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I'm not trying to convince you that Chrome OS would be good for you, I'm trying to get you to understand that your opinion isn't the only one around. I spend 99% of my time in Chrome on my "full-powered" laptop anyway. I have a constant, fast Internet connection at home, and I can tether to my Nexus 4 while out. Everything I need to do, I can do on my Chromebook, and it is extremely thin and light, so I can bring it with me wherever I go. It was completely worth the money for me, and I would hate to see it broken by being merged with Android.

17. Potato.

Posts: 607; Member since: Jun 14, 2013

No offense Michael. But at that price you can get a good Windows powered "proper" laptop that can do everything. Chrome OS is a newbie and it lacks IMO. Well its now a matter of personal choice. English isn't my native.

23. MichaelHeller

Posts: 2734; Member since: May 26, 2011

There are no Windows laptops that are as thin and light as my Chromebook for just $250. And, what is this "everything" that I'm missing out on? On my "full-powered" laptop, I spend 99% of my time in Chrome anyway. The only thing that my Chromebook doesn't have that I use on a regular basis is Skype, but I have that on both my Nexus 4 and 7, so that's not a big deal.

26. Potato.

Posts: 607; Member since: Jun 14, 2013

Skype, Adobe, Corel, Macromedia etc. May be these things are not useful for you.

29. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Chromebooks have Flash built-in, but I have no need for any of those other things. As I said, the only thing that I ever use that I can't on a Chromebook is Skype. But, I can get that on both of my mobile devices, so I'm not really missing out on anything.

39. Potato.

Posts: 607; Member since: Jun 14, 2013

Ok so you have got Nexus for skyping and Chromebook for better web browsing and a "proper laptop" for doing other stuff. Not bad. Enjoy.

33. Penny

Posts: 1847; Member since: Feb 04, 2011

Don't know why you're getting so much flack for using Chrome OS; whatever works for you. But you may be interested to know that I've been hearing rumors that RT will get full fledged Windows functionality in 8.1, AND we should be seeing new Surface tablets running Windows 8.1 at the $200 price range.

35. MichaelHeller

Posts: 2734; Member since: May 26, 2011

If RT gets "full fledged Windows functionality" wouldn't that just make it Windows 8 for ARM?

37. Penny

Posts: 1847; Member since: Feb 04, 2011

Yeah, pretty much. I was also told that Windows Phone would be getting essentially the same 8.1, but I would hold off on proclaiming that until it is corroborated by further leaks/rumors. Even if it is true, we don't really know what "essentially" means.

38. icyrock1

Posts: 307; Member since: Mar 25, 2013

It already is like that. The reason people make fun of RT is because it doesn't have backwards compatibility with x86 programs (plus, you can only get apps from the Microsoft store).

40. Potato.

Posts: 607; Member since: Jun 14, 2013

@ $200 price range, it will really give a tough time to Chromebook IMO.

2. raunak

Posts: 507; Member since: Oct 12, 2011

Love the way you added "finally" at the end of title.

3. Dastrix unregistered

Theoretically, it's a move in the right direction towards a more streamlined and efficient Windows. It was about time. Leveraging the popularity of Windows would greatly show some love to WP. Good job MS!! Bring it on!!!!

18. Potato.

Posts: 607; Member since: Jun 14, 2013

Really a good move. They are improving. I am now realizing why Stephen Elop ditched Android for WP.

4. gaurang

Posts: 94; Member since: Nov 16, 2012

ubuntu like...hello microsoft did the ux unification before ubuntu..get your facts straight phonearena

12. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Who cares about a UX unification? I'm talking about a real top to bottom OS unification, where a phone can be docked to become a desktop, and apps work across screens. Ubuntu is the only platform on track for that.

13. roldefol

Posts: 4744; Member since: Jan 28, 2011

One of the things that holds me back from wanting a Windows Phone is the Windows name. I'm a 90s kid, so Windows to me equates to bulky, buggy OSes full of impenetrable registry entries and thousands of .dlls. I've been a Windows user for two decades by default, not by choice. So while unification of Windows and WP makes sense for developers and users, it won't change the root of the problem, at least for me: Microsoft anything is uncool.

25. MichaelHeller

Posts: 2734; Member since: May 26, 2011

That is just the silliest thing I've ever read. I was a 90s kid, and I grew to hate Windows back then too (because of Sony Vaio devices). But to hold on to that idea for 20 years without revisiting is just silly. Windows 8 on a touch device is a really nice system, and Windows Phone is as well. Neither is my primary driver, because I tend to go with the Ubuntu/Chromebook/Android combo, but there's a lot to like in the Windows world these days.

28. applesauce

Posts: 165; Member since: Aug 26, 2012

I started off as an apple kid (because that's all that were available), then converted, more or less, to Windows. I've tried a few alternatives, and always find them wanting. That my phone is designed from the ground-up to be 100% compatible with my computer and most of the software I use is just that much better.

30. roldefol

Posts: 4744; Member since: Jan 28, 2011

I want to like Windows Phone, I really do. But I don't think I'm the only one holding on to that 90s prejudice. I've seen other comments here using the old M$ lingo. Is it fair? Probably not. But I stand by what I said about the Windows brand lacking a "cool" factor. I just discovered that there are Windows stores in malls, and it boggles my mind. No matter how much time passes, Microsoft will never be Apple. There aren't tens of millions of American teenagers begging their parents for the newest Windows phone. I would much sooner buy a Nokia WP8 than an iPhone, but it would be a rational purchase, not a gut purchase.

32. MichaelHeller

Posts: 2734; Member since: May 26, 2011

"Cool factor" is an absurd metric anyway, because it is based mostly on the whims of teenagers. We're all idiots as teenagers, so just because something is "cool" or "in" doesn't mean a thing to me. I just care about what I like. There are definitely those who still use the M$ term, which is just ridiculous, as those who say Android is a "buggy, laggy mess" or that Apple sues everyone over everything. Things change, and people are lazy about changing with them; but, my theory is you just have to confront people with their views and see if you can force a bit of self-reflection, because that's the best medicine.

34. roldefol

Posts: 4744; Member since: Jan 28, 2011

Unfortunately, carriers consider "cool factor" when deciding when/if they should carry a new device. And yes, there are a lot of misconceptions out there, but there's typically a grain of truth - even if it's outdated truth - behind them. Is Android still fragmented? Yes, but it's not really a problem anymore. Is iOS still locked down and lacking customization? To an extent, but they've added enough features to iOS 7 that the playing field has been leveled. I try to challenge people's notions and make the point that every OS has its merits and demerits, but there's no arguing with fanboys. I'm currently debating sticking with Android or switching to WP8, so I need my notions challenged too. I want to make sure I'm not running from a sour Android experience if all I need is to try a different vendor.

42. zdprince

Posts: 24; Member since: May 10, 2013

Well I would say Apple used advertisements and propagandas to beat others but for how long did this last. 2007 to 2010 and then Samsung & Android caught up with them. Microsoft was concentrated on corporate areas and not the end users but just look at how fast they managed to get to WP8 and now coming with WP8.1. We now have an OS which is user and business ready which the others do not have or you have to buy apps to get there. which does not even give the same experience... I think we should now see Microsoft differently from even 6 years ago because they now listen and delivers. And device wise, we all know that no company beats Nokia...

43. roldefol

Posts: 4744; Member since: Jan 28, 2011

Yes, Nokia has finally made the inroads they need to compete in the global smartphone market (keep in mind I'm from the US, so Symbian is not a household name here). And WP8 has a simplicity and user-friendliness that make it appealing particularly to first time smartphone users. In a world of iPhones and Galaxy S and tons of Androids, I think WP8 stands out, but the market is stacked against it for now. It will be interesting to see how much Nokia-WP can grow market share, or if they hit the giant wall called Android.

44. zdprince

Posts: 24; Member since: May 10, 2013

I think this is doable if others are honest like you and me. End users are made to flee from windows devices by other platform lovers even thou these guys just come out with lies against the windows platform. If we should preach the goods and be honest with the problems each platform faces then the competition will be great and the end user gains.

5. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Getting ready for Nokia Merger?

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