Microsoft looking for someone to help differentiate those Samsung and LG Windows Phones

Microsoft looking for someone to help differentiate those Samsung and LG Windows Phones
Let's face it, neither Samsung, nor LG put much effort to set apart their first batch of Windows Phone 7 offering, with LG doing the worst possible job. Uninspiring slabs is not what will make the year-old mobile OS fly, and Microsoft doesn't have to worry about Nokia, HTC or Fujitsu in that respect, so it is now focusing on improving the relationship with the South Koreans.

It has posted a job listing for an executive to be placed in charge with looking over the shoulder of LG and Samsung, and ensure they come up with “clear differentiated devices & competitive price points targeted at consumer and business segments“.

The relationship manager is to ensure end-to-end execution of that strategy, including ramping up the supply chain capacity if orders start to fly through. The manufacturers are also to be bound by joint marketing agreements, where Microsoft will partially foot the bill in exchange for sales results and some prominent product or logo placement.

If not for the waterproof Fujitsu handset, or the flaunted Windows Phone version of the Samsung Galaxy S II, we'd be hard-pressed to find this awe-inspiring, killer device with a novelty hardware factor that can launch Microsoft's Mango update into prominence. Let's hope the HTC Vigor and its 720p display turn out what they are cracked up to be, or that the Nokia Sea Ray arrives with some quality wrappings which Nokia has surely shown it's capable of.

via WMPU



1. Sid unregistered

I am so desperately waiting for Samsung GS2 Windows phone 7 equivalent.... hope they come up with some great devices... and also microSD slot.

11. TryllZ unregistered

Agree, as of now its the only 1 device that can take WPM flight to the top....fingers crossed, although Sammy said so, but I want it to be a ditto of th eandroid version...again fingers crossed,,

2. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I too would love to see some "hero" devices... I currently use a HTC Trophy, with specs that definitely underwhelm (especially to all the Android fanboys), but the user feel is so smooth. It blows the top off when compared even with the best and brightest of the Android world! Goes to show, you can keep adding more and more cores, but the software coding has to be down smoothly. I cant wait to see what newer Windows Phone devices will perform like! Nokia... Samsung... HTC... Give us your best!

3. snowgator

Posts: 3621; Member since: Jan 19, 2011

I think this is one of those unintended disadvantages of Microsoft asking for very strict standards on the first set of Windows devices running W7. They were so determined to provide a smooth experienced and to support the devices with good software controls, most of the manufacturers just put out similar handsets. Now, they did try: LG and HTC had the physical keyboard, HTC the "dolby" sound bar. But mostly they were in the 3.6" - 4.0" screen sizes with the same processors and cameras, with very little eye candy. Now, I think it was worth it. Lessons learned from that late 2010 start up will make for a great set of options and improved UI experience with Mango, and great legacy support. Throw in some imagination from the companies and a motivated Microsoft ready to put on the boxing gloves and beat down a weakened RIM and challenge heavyweights Google and Apple, and you have a great 2012 brewing.

4. bayhuy

Posts: 320; Member since: Jun 23, 2011

MS has to give rights to HTC to change WP7, just like Nokia. HTC Sense on top of Mango will give more differentiation between the OEMs, and will add value. WP7 can grow relly fast, if it become "OEM friendly".

5. corps1089

Posts: 492; Member since: Jan 20, 2010

Yes, but we have yet to see what customization Nokia has been granted. Too much could turn off other manufacturers and too little would not do justice to the partnership.

6. corps1089

Posts: 492; Member since: Jan 20, 2010

This is a smart move for MS, afterall, sexy is what sold iPhone. By the way, I hear that Steve Jobs may be available. I hear he is good with design.

7. Forsaken77

Posts: 553; Member since: Jun 09, 2011

Microsoft is the best in the world when it comes to software. I have no doubt that they are very capable to make the best OS around. I didn't go with WP7 because it was new and unproven, plus they're other phone ventures didn't pan out so well. But I think Mango will be a game changer. If they can get some super high-end, Mango-powered phones... I'm in.

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