This time around, Microsoft and Ballmer have gotten it right, it seems. Microsoft has announced that Surface 2 pre-orders have begun selling out. According to Surface General Manager Brian Hall, the pre-order stock of the 64GB model of the Surface 2 and the 256GB and 512GB models of the Surface Pro 2 are "close to selling out" after being up for pre-order for just about one week.
The blog post goes on to say that there will be "limited availability" of Surface 2 and Pro 2 tablets, so Microsoft is recommending pre-orders. Of course, Microsoft is likely keeping availability limited to ensure it doesn't end up with more unsold stock on hand. The Surface 2 and Surface Pro 2 tablets will be hitting stores on October 22nd.