Microsoft gets supply right: Surface 2 pre-orders begin selling out

Microsoft gets supply right: Surface 2 pre-orders begin selling out
We have no idea how many Surface 2 and Surface Pro 2 tablets Microsoft had produced for pre-orders, so it's hard to say how impressed we should be with this news, but it is good to see that Microsoft got its supply numbers right this time around. One of the biggest stories regarding Microsoft from this past year was how the company supremely overestimated the demand for the original Surface RT tablet. The company ended up with $900 million in unsold devices, and that is considered a reason why Steve Ballmer has announced his retirement. 

This time around, Microsoft and Ballmer have gotten it right, it seems. Microsoft has announced that Surface 2 pre-orders have begun selling out. According to Surface General Manager Brian Hall, the pre-order stock of the 64GB model of the Surface 2 and the 256GB and 512GB models of the Surface Pro 2 are "close to selling out" after being up for pre-order for just about one week. 

The blog post goes on to say that there will be "limited availability" of Surface 2 and Pro 2 tablets, so Microsoft is recommending pre-orders. Of course, Microsoft is likely keeping availability limited to ensure it doesn't end up with more unsold stock on hand. The Surface 2 and Surface Pro 2 tablets will be hitting stores on October 22nd.

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Surface Pro 2
  • Display 10.6" 1920 x 1080 pixels
  • Processor Intel Core i5, Dual-core, 1600 MHz
  • Storage 64 GB
Surface 2
  • Display 10.6" 1920 x 1080 pixels
  • Camera 5 MP / 3.5 MP front
  • Processor NVIDIA Tegra 4, Quad-core, 1700 MHz
  • Storage 32 GB

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14 Comments

1. Pdubb

Posts: 249; Member since: Aug 08, 2011

If they have written off the old Surface tablets, why are they still so high? Each one they sell will be extra money next quarter if I learned things correctly.

2. silencer271

Posts: 254; Member since: Apr 05, 2013

so 100 people preordered going to bomb like the last generation

3. Shatter

Posts: 2036; Member since: May 29, 2013

I am sure the expectations were low for preorders.

4. jove39

Posts: 2147; Member since: Oct 18, 2011

So how many devices were up for pre-order? I guess it should be in thousands!

5. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Just a reminder, ms sold out of the original surface rt too, and we all know how that turned out. Not being fooled again ms!

7. CX3NT3_713

Posts: 2361; Member since: Apr 18, 2011

I was thinking the same thing....

13. brrunopt

Posts: 742; Member since: Aug 15, 2013

better than most android tablets

6. suavemezie

Posts: 95; Member since: Jun 21, 2012

H.A.T.E.R.S never wanna see MS suceed

8. CX3NT3_713

Posts: 2361; Member since: Apr 18, 2011

I hope MS, gets it right this time.... GO MS

9. Shatter

Posts: 2036; Member since: May 29, 2013

Their mistake was pricing.

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Microsoft uhmmm, meh

11. deewinc

Posts: 455; Member since: Feb 21, 2013

It's not that they failed to sell out their first series of surface tablets but it's because of people like you who are still stuck with dummy tablets (ipads and androids). Happy to be with my RT, giving it out to my sister in college to get a Surface pro 2.

12. papss unregistered

I have the surface pro one and its a great tool for work. I'll be selling it for the 2

14. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

If Ballmer and his MS team had done this when the first generation Surface Rt and the Surface Pro were introduced. they would have not made so many Surface RT tablets like they did. The Surface Pro did not have that problem because at some locations people were standing In lines to buy them. Over 85 percent of People who bought a Surface Pro say it's a good Tablet. A lot of People deliberately waited for the MS "Surface Pro 2 to come out because they wanted the bugs worked out of it. The Surface Pro 2 now has better battery life & the new accessories that make it a much better tablet/laptop hybrid. The replacement for the Surface Rt the new Silver cased "Surface 2" got thinner and lighter. More battery life, more Ram and a faster CPU and a new operating system Windows 8.1 plus MS "outlook" has ben added to it's office suite. It is now without doubt the best bang for the buck touch screen apps only business ready tablet on the planet Earth even if though it does not run old windows desktop programs. people will buy them and be satisfied with them. A similar outfitted Surface Pro 2 will cost a person over a thousand dollars.

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