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Microsoft gave a heads-up to hardware partners it enters their game with Surface

Posted: , by Daniel P.

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Microsoft gave a heads-up to hardware partners it enters their game with Surface
You might have heard already that Microsoft entered the tablet game itself last night with a reference hardware of its own called Surface. With Apple making its hardware/software combos, Google following with the Nexus line and the purchase of Motorola, and now Microsoft entering the tablet hardware business, now all three Silicon Valley giants are now well-positioned to compete in the next wave in computing with reference devices that showcase their vision best.

Asked after the announcement event whether its poor manufacturing partners knew about Surface, Microsoft's Steve Ballmer said: "Our PC partners knew in advance we were announcing something today in this space,” but added "no comment" when asked how they felt about the news. He also gave some more comments about the ideas that warranted Surface:
If you look at the bulk of the 375 million machines that get sold (next year), they probably aren’t going to be Surfaces. On the other hand, we could have a sizeable business. It’s an important companion to the whole Windows 8 story. It’s an important piece. It’s not the only piece...

[It] gives people a full range of things to think about, sort of primes the pump for more innovation around Windows 8, [and] brings new technology to the Windows PC platform.
source: AllThingsD

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posted on 19 Jun 2012, 02:51 1

1. 7thspaceman (Posts: 1580; Member since: 14 Feb 2011)

Hmm if Microsoft just sells their Surface Tablets in their Microsoft stores or online at a Microsoft internet site Then it's OEM partners Windows 8 Tablet sales will not be greatly effected because they will be selling their Products at BestBuy's, Sears, Kmart
Wal-Mart, Radio shack and at online sites like Tiger direct.com, PC connection and ect.. the Microsoft stores that are going up around country will also be selling an array of products and it makes sense that they sell a Windows signature PC and Tablet and other products with the Microsoft Name on them. Microsoft is no NEWBY to selling their own brand name Products and they also sell the Xbox. also Microsoft has been selling tablets made by others online for some time now so Their OEM partners can and probably will sell their Tablets online at a Microsoft Web site and Microsoft stores to give their customers a good choice of Windows tablets to chose from

posted on 19 Jun 2012, 02:52 1

2. plgladio (Posts: 314; Member since: 05 Dec 2011)

Looks like a laptop...

posted on 19 Jun 2012, 06:43 1

3. PhansMuneeb (Posts: 371; Member since: 28 Jan 2012)

How about mini-laptop.. :)

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