Microsoft also rebranding Xbox games on Windows Phone

Microsoft also rebranding Xbox games on Windows Phone
Yesterday, we saw that Microsoft was moving to rebrand its app store to the Windows Store, rather than the Windows Phone Marketplace, and it looks like there is more rebranding going on inside of the Store itself with the Xbox games. For some reason, it looks as though Microsoft has started dropping the LIVE from the games, at least in name.

It started with newer games being released simply as "Xbox Windows Phone" and not "Xbox LIVE Windows Phone", but the rebrand has begun spreading to older titles as well. It's unclear why Microsoft is doing this, but it doesn't seem to have any impact on the games themselves. It is just a change in name only. It may just be a change for simplicity's sake, much like rebranding the app store to the Windows Store, or rebranding Hotmail to Outlook

Microsoft has been doing a fair bit of rebranding recently, but the overall plan isn't quite in focus just yet. It really does seem like an effort to simplify and unify Microsoft products and services though. It does make us wonder if Xbox LIVE on the console will see a change as well.

source: WPCentral

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12 Comments

1. kindahipdude

Posts: 58; Member since: Apr 05, 2012

how do xbox games work on windows phones? Can you buy the games in their Windows Store and play them on your phone? Are they still like $50? I want to play Red Dead Redemption on my phone! (I don't have a windows phone yet tho)

3. tigermcm

Posts: 861; Member since: Sep 02, 2009

seriously?

25. Obdabeast

Posts: 41; Member since: Jan 01, 2012

to give you an idea of the answer.. no you cannot play the actual games .. nothing close to it actually.. but there are mini games just like google play. and I seriously don't understand why everyone's crying over a word you said I honestly think your response to that was hilarious lol.

28. kindahipdude

Posts: 58; Member since: Apr 05, 2012

Thank you!! I don't understand why tigermcm thought my question was so ridiculous

2. MicroNokia

Posts: 15; Member since: May 18, 2012

this samsung galaxy tab 2 irritating me now..... btw.. Microsoft is pretty busy this year...hope it succeeds

6. Peter27

Posts: 233; Member since: Jul 13, 2012

Every day it looks more and more promising for Microsoft. I really do Hope it will be hit.

7. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

I like it better that way.

11. snowgator

Posts: 3621; Member since: Jan 19, 2011

Unification and ease of identifying the selection easily, I guess. If their marketing research says these things were confusing, then it makes sense. Has to be due to research, right? Otherwise, I have no idea why the Marketplace rebranding.

19. XPERIA-KNIGHT unregistered

i think it makes sense because sony doesnt have "sony playstation network" on the xperia i believe they jus have "playstation store"

26. Obdabeast

Posts: 41; Member since: Jan 01, 2012

well now I can really window shop!! ... .. O.o ... .. . yyeaahh.

27. XPERIA-KNIGHT unregistered

lolz......

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