Microsoft updating and rebranding the Windows Marketplace

Microsoft updating and rebranding the Windows Marketplace
It looks like the days of the Windows Phone Marketplace are over, because Microsoft has decided to rebrand it the Windows Store. The move is just another piece of the puzzle that brings together Windows 8 and Windows Phone. With the introduction of Windows 8, Windows is moving into the tablet space, and Microsoft wants to bring together that space with the Windows Phone space it has been building. 

Along with the rebranding to the Windows Store, the website will be getting an upgrade to bring it more on par with offerings like the Google Play Store. There will be a redesigned Spotlight section, as you can see on the right. Search will be getting a boost to be smarter about finding what you want if you've made a typo, as well as finding related apps even if your search term isn't in the title of the app. 

The Top Free and Top Paid sections will be renamed "New+Rising" in an effort to differentiate wording from competitor offerings, and there will be a new "Best Rated" section to promote quality apps. Additionally, "racy" apps are becoming less visible in order to make a "friendlier store", so you may have to dig more if you want the "sexy" apps. 

The blog post doesn't say when the changes will roll out, but it seems reasonable to expect it in time for the Windows 8 launch next month. 



1. XPERIA-KNIGHT unregistered

I CANNOT HATE ON WINDOWS PHONES NOW!!! i get the feeling windows will be like android with a little bit of ios in it.......which is a great thing actually, i see it being better than ios no doubt, and i also see it becoming a real competitor for android! Heres to the future of "real companies"

4. CharlieAtInfinity

Posts: 253; Member since: Apr 10, 2012

Same, no more hate for Windows Phone 8. Its got many features I need like Bluetooth file transfer and hope more like USB Mass Storage to drag and drop files without Zune :) Hope Sony also makes Windows Phone 8 Devices.. I hate the fact that they are only sticking to Android :( I do love Android a lot but want to see Sony do more.. I still have my old Sony Ericsson Aspen and it was a awesome phone :)

2. cptbeatstix

Posts: 101; Member since: Jul 19, 2012

Michael, some of these other writers need to take note on how to write a proper article. I'm glad that WP users will have a better market place to be able to browse with having to look at "Sexy (insert random woman title" every 5 apps.

3. droiddomination

Posts: 203; Member since: Dec 01, 2011

i LOVE windows phone! it is sooooo smooth and polished. i put down android and have not looked back since. only wish i could change my username to reflect that.

5. pikapowerize

Posts: 1869; Member since: May 03, 2012

i really love windows phone 8/ windows 8 (for tablet, but of desktop---no) but hate that they change its "marketplace" to "store"!! now, they're all store--- apple app store, google play store and now windows store!!! kinda glad that blackberry's app store will still be called "BlackBerry App World" coz its really different!! i wish they didnt change it!! Windows Marketplace sounds nice and unique! now, i think mozilla's app store will be called mozilla marketplace! but hoping that microsoft change its mind and let it be called again as marketplace.. i even hate that google change android market to play store!

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