Mariners' star Robinson Cano signs to be brand ambassador for HTC

Mariners' star Robinson Cano signs to be brand ambassador for HTC
Having trouble connecting with consumers in North America, HTC is changing tactics and is apparently moving away from Hollywood movie stars like Robert Downey Jr. and Gary Oldman. The manufacturer traveled up north to Washington state and signed Seattle Mariners second baseman Robinson Cano as a brand ambassador.

The six-time all-star just concluded his first season in Seattle after leaving the New York Yankees as a free agent. Cano says that being on the road so much, he needs his phone to work as hard as he does. It isnt clear if Cano will appear on commercials or in print ads, touting HTC handsets.

The last couple of years, HTC has had trouble marketing its flagship HTC One and HTC One (M8) handsets. Last year ago, the manufacturer signed Robert Downey Jr. for a reported $12 million. The actor starred in a new Here's To Change ad campaign that failed miserably. This year, Downey was replaced by character actor Gary Oldman for a series of television spots that focused on the HTC One (M8). The ads never really sold the public on the handset, and the line "Go ask the internet," turned into a joke.


The HTC One (M8) faced competition this past summer from the Samsung Galaxy S5 and the LG G3. And while the phone was basically well-received by the public, a strong ad campaign might have helped HTC sell a lot more units of its flagship smartphone.

via: AndroidCentral

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18 Comments

1. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Sellout left the Bombers.

4. hominey_hominey

Posts: 5; Member since: Aug 25, 2014

Get over it. He left to be the man of the organization (and lots of money). He would never be #1 in New York. He is definately #1 in Seattle. This makes total sense for the two to team up.

8. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Cano was smart, the dynasty is over. Oh...and Aroid can suck it...

10. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

Man I hate A-Roids suspension ended. He's a thorn.

11. Derekjeter

Posts: 1531; Member since: Oct 27, 2011

Let me give my two cents on Cano and the Mariners. I loved the player he was but your right he did want to be number one. All he had to do was wait one more year and take a little less cash and he would have been #1 in a team that matters. The Mariners will maybe make the playoffs one or two more years in his contract, and he will never have the attention he would have had if he would have stayed, and believe me he loves attention. He will want to leave once he sees there's no media coverage like New York.

12. darkkjedii

Posts: 31328; Member since: Feb 05, 2011

He was also a lazy ass, who often didn't run hard to first or run out grounders...good riddance. He'll never be Jeter.

2. mturby unregistered

No more G.Oldman and bla bla bla? HTC is digging in the wrong place. They should try changing the weird brand HTC cuz a lot of people thinks its a cheap and fake chinese company. Lowert he price a little bit more so they can gain more marketshare and have better commercial ads.

7. nathan.carter

Posts: 416; Member since: Aug 11, 2014

YOUR COMMENT CONTRADICTS ITSELF.

3. Taters

Posts: 6474; Member since: Jan 28, 2013

If the issue was as simple as marketing, Huawei would be number 1 in everything. It's not that simple suchk T C. You need a marketable product to the masses, not the Android geeks that want an iPhone running Android.

5. GeekMovement unregistered

"HTC is a natural fit for me because they always want to be the best at what they do. Their products are great for me because I'm always on the road and I need my phone to work as hard as I do." - Robinson Cano I think all companies want to be the best at what they do. Flagships from other companies work just as hard as the flagships from HTC. He might as well just say he prefers their design. Looking forward to the next HTC One flagship. (x

6. greenelektron

Posts: 537; Member since: Sep 10, 2014

This will be for the North American market only because he is unknown outside the US. HTC should hire a very very good PR/ Ad agency instead.

9. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Dude is from the Dominican, so your argument already has a hole in it...

15. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

No it doesn't. The Dominican Republic is part of North America.

18. hominey_hominey

Posts: 5; Member since: Aug 25, 2014

It does, because green said he is unknown outside the US. He is definately known in the DR. He is known throughout Latin America (a huge area for growth in mobile), and he is currently in Japan playing baseball, another huge sector (Asia) for growth.

13. tiara6918

Posts: 2263; Member since: Apr 26, 2012

Fire the whole marketing team and hire a new one. I don't think this strategy will be effective. Celebs are useless if you don't use them in the ad properly

14. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Why would they choose someone from the third world who can barely speak English to be their spokesperson ???? Pathetic choice from a brand who lost their way.

16. bucky

Posts: 3791; Member since: Sep 30, 2009

I give it 2 weeks before he is seen listening to music or uploading a pic on his iPhone lol.

17. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

HTC has a hole in the head that they call a marketing department.

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