Mariners' star Robinson Cano signs to be brand ambassador for HTC18
The six-time all-star just concluded his first season in Seattle after leaving the New York Yankees as a free agent. Cano says that being on the road so much, he needs his phone to work as hard as he does. It isnt clear if Cano will appear on commercials or in print ads, touting HTC handsets.
The last couple of years, HTC has had trouble marketing its flagship HTC One and HTC One (M8) handsets. Last year ago, the manufacturer signed Robert Downey Jr. for a reported $12 million. The actor starred in a new Here's To Change ad campaign that failed miserably. This year, Downey was replaced by character actor Gary Oldman for a series of television spots that focused on the HTC One (M8). The ads never really sold the public on the handset, and the line "Go ask the internet," turned into a joke.
The HTC One (M8) faced competition this past summer from the Samsung Galaxy S5 and the LG G3. And while the phone was basically well-received by the public, a strong ad campaign might have helped HTC sell a lot more units of its flagship smartphone.