March Madness not free this year for streaming on mobile devices

March Madness not free this year for streaming on mobile devices
Last year, CBS and Turner Sports allowed those with the Apple iPhone and Apple iPad to catch the action of March Madness for free. This year, Android owners can join in on the fun. But CBS and Turner are charging for the service this year, asking viewers to pay $3.99 to catch the action. This is not the first time that fans of NCAA Men's Basketball had to pay for streaming video to a mobile device. Back in 2009, before it split the cost of an NCAA T.V. deal with Turner, CBS charged Apple iPhone users $4.99 to have the tournament action streamed to their phone.

You can't fault CBS and Turner for trying to recoup part of the 14-year, $10.8 billion broadcast license that the duo entered into with the NCAA in 2010. Streaming of sporting events to mobile devices is still in its infancy and it is hard to see how the networks can cover the cost of obtaining rights to these events without charging mobile device owners for the privilege of viewing the action. Last year when the streaming was free, usage across platforms for early-round games was as high as 3 million unique users daily.

source: PaidContent.org

FEATURED VIDEO

3 Comments

1. antmiu2

Posts: 550; Member since: Jun 19, 2011

how about some nba? would pay and use micro hdmi in landscape mirror from my atrix

2. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

3.99 really isn't bad. I wish these companies would start selling their product to me directly, I'm probably never going to pay 100$/mo for 100 channels I'll never watch.

3. sitruc

Posts: 7; Member since: Apr 27, 2011

I'm pretty sure MMOD has had a Flash option the past two years. I'm looking forward to more tru tv commercials.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.