Lumia surpasses DROID on Google search

Lumia surpasses DROID on Google search
The other day, Verizon paid to use the word "Lumia" as a keyword on some Twitter ads. That was a good move by the carrier because "Lumia" has recently become a more popular keyword on Google than "DROID". Does this foreshadow a major change in the mobile industry? According to Google Trends, since February there have been more requests to search for "Lumia" than there have been requests to search for "DROID". This comes despite Verizon's recent focus on the Motorola DROID RAZR and Motorola DROID RAZR MAXX handsets.

Obviously it is way too early for Google to start panicking here and  Nokia has done a fair bit of advertising itself. Android also continues to own a nice big chunk of the smartphone market while Microsoft's mobile OS still has a single-digit market share. The big goal for the Finnish based manufacturer is to somehow convert these search requests into actual purchases. And of course, Android started out with a low marketshare and it wasn't until the Motorola DROID launched that Androidmania began.

The popularity of "Lumia" as a search term bears further watching. If the Nokia Lumia becomes that turning point device the way that the Motorola DROID was for Android, we should see the gap between "Lumia" and "DROID" widen out over the next couple of week. You never know when the staus quo is about to change. Back in February 2010, we reported on comScore's December 2009 survey of U.S. smartphone marketshare and it showed Android fifth out of five operating systems with a measly 5.2% share. That more than doubled September 2009's 2.5% rate, giving us a hint of thing to come from Android. Who is to say that Google Trends isn't giving us a similar hint about Windows Phone?

source: WMPoweruser


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31 Comments

1. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

lol that's because no one searches droid anymore, that phone is years old and many people don't buy the slider droids anymore. I wonder how lumia searches compare to galaxy s3 or galaxy nexus.

5. Lucas777

Posts: 2137; Member since: Jan 06, 2011

http://www.google.com/trends/?q=lumia,+galaxy+nexus,+galaxy+s3&ctab=0&geo=all&date=ytd&sort=0 here: as long as the link works.. if not just go to google trends and type in the names u wrote.. lumia is strong compared to those two as well-- it appears to have more staying power than the nexus

15. phitch

Posts: 214; Member since: Mar 06, 2012

Or it could be clever hackery performed by computer shills around the globe that are bought to increase search awareness of certain products... but nah. Given the Lumia's outstanding (terrible) sales, I am going to go with my theory.

21. neutralguy

Posts: 1152; Member since: Apr 30, 2012

seriously? trying to hack google for just a word to trend? are you kidding me?

18. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

ok cool...I have nothing against windows phone but stuff like this is dumb lol. I'll wait to see some real #s of windows phone sales, not some dumb PR s**t.

26. neutralguy

Posts: 1152; Member since: Apr 30, 2012

this is not dumb. why? it shows that lumia's starting to gain popularity. this will help boost the WPs. this trend shows that people are getting what "lumia" is about.

27. hybris

Posts: 56; Member since: Dec 05, 2011

If people are indeed searching for it more, that doesn't necessarily correlate with high sales figures, or popularity for that matter. True, if more people are searching there is potential for a boost.. But it's no real proof of strong sales. Nor is it proof that people are "getting what it's about." lol.

31. neutralguy

Posts: 1152; Member since: Apr 30, 2012

as i said, it's starting to gain popularity. I agree that it's no proof of strong sales or stuffs like that but it is sure a real indicator that people are starting to be curious of what is lumia that's why they're starting to search about it. Why would someone search something and doesn't even want to know what they've search about?

3. mas11

Posts: 1034; Member since: Mar 30, 2012

I really want to see a strong 3rd OS in the smartphone market. Hopefully it will be able to take away market share from Android and iOS equally. This will give the consumer more choice, since Blackberry is a dying OS.

4. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

there's been no recent Droids like there have been Lumias and Nokia is doing a pretty strong Ad Campaign over here for them. xD

8. cepcamba

Posts: 717; Member since: Feb 27, 2012

Hey how you doin? By the way, droid users don't really search for "DROID" or "ANDROID". They search for the name of the device, like "Galaxy S3", "HTC One X", or "DROID RAZR". And yeah, once there are new Moto Droids then they will speak for themselves.

9. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i meant from Verizon's Droid series. xD the keyword "Droid" is in the names of devices like the Droid Razr, Droid 4 & Droid Xyboard. they sure will. most people know what a Droid is by now and if people want to inquire as to when the next one is coming they know to go to sites like Engadget or Phone Arena automatically.

14. cepcamba

Posts: 717; Member since: Feb 27, 2012

Yep, totally agree on the PA and Engadget thing. Most people I know (those interested in phones) would go to PA, GSMArena, Engadget, or any similar site and then search from there. They don't google it. Those not very interested will just buy the phones and not even research about it.

6. clevername

Posts: 1436; Member since: Jul 11, 2008

Why is Verizon paying to use Lumia in ads? I haven't heard of a Verizon windows phone since the trophy, nevermind a Lumia series.

7. bubbadoes

Posts: 1225; Member since: May 03, 2012

To the number one comment...i hope you realize that droid refers to a series of phones by motorola...samsung and htc...and the droid 1 2 3 and 4 are the only ones with a slide qwerty. Not all droids are a slider...

17. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

as other's have mentioned though no one really searches just DROID. Maybe when verizon started doing those "DROID" commercials when the originals were released but not anymore. People actually realize what android is now, and realize there are many great phones to choose for. This could be a leap of faith, but i think the customers now are smart enough to look up the individual phones they are interested in, other than just searching droid.

30. profperez1

Posts: 76; Member since: May 08, 2012

When Lumia sold out on Amazon I think many people that follow the industry thought there could be potential. Sales have been brisk stil----just recently being available everywhere in every color. When Windows 8 comes out and they have a desktop tile platform sitting next to a WM phone----people will think about it when their contract is up. In China and other countries WM is outpacing iPhone. So I went on record a month ago. They will activate 1M WM per week starting 4Q. The will grow very fast from there. 4Q in 2013 they will be the #3 platform. Getting to #2 will be very hard----but not impossible. MS is going to regulate tighter the products that are being released (learning from Google)----so I think the end user will be happier. They will also learn from Apple----have many phones---in many sizes---in many prices. In Q4 you will start seeing BS articles---Is it an iPhone killer? :O(

11. darktranquillity

Posts: 285; Member since: Feb 28, 2012

The people might wanna see the thing that nokia and microsoft is making a hype.

13. joey18

Posts: 668; Member since: Jul 20, 2010

Who cares nokia they are not making money they are trowing money to keep free phones

20. ron1niro

Posts: 54; Member since: Mar 28, 2012

You obviously care my friend, you even went through the trouble of typing a comment.

22. edrich

Posts: 27; Member since: Jan 02, 2012

Does this include searches that have "droid" from Star Wars in it?

23. -RVM-

Posts: 331; Member since: Oct 19, 2011

exactly.

24. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

Even with ICS, Android s still not as fluent as the first generation of WP, and once WP8 comes with those restriction uplifted, I see huge loss for Android cuz an average user doesn't care much about personalization and stuff.

25. hybris

Posts: 56; Member since: Dec 05, 2011

If WP actually takes off one day, people who are comfortable with their Androids aren't going to just start flocking to Windows. Those who find Android to difficult or "not as fluent" usually just go get an iPhone-- now maybe more of those types will choose WP over iOS. But anyone who is happy or content with Android really has no reason to switch to WP at this point-- especially when it comes to application options. I have nothing against Windows and think it's a great OS for someone who is scared or hesitant to get a smartphone, but I feel both Android and iOS users would be losing out on too much by switching to WP.

28. Jonathan41

Posts: 532; Member since: Mar 22, 2012

I wouldn't put that much though into the popularity of the word Lumia on google having much of an effect on sales numbers. Plus I'm sure Microsoft much rather you be pay this this much attention to Bing search stats lol.

29. omacmagics

Posts: 42; Member since: Dec 27, 2011

Once Windows doesn't give me the option to change up my phone however I want, there will be no moving from Android. It's as simple as that.

* Some comments have been hidden, because they don't meet the discussions rules.

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