Nokia offers up latest "Smartphone Beta Test" ad

Nokia offers up latest
Once again, Nokia tells us that the "Smartphone Beta Test" is over in its latest ad for the "beautifully different" Nokia Lumia 900 available via AT&T. As an aside, you have until next Saturday to get the flagship Windows Phone model for free. Through April 21st, those buying the device will get a $100 rebate from Nokia as compensation for the data connectivity problem early models suffered with, even if your unit came out of the box in perfect working condition.

Now, back to Nokia's latest ad. You probably know that the "Smartphone Beta Test" is just the Finnish based manufacturer's way of saying that all other phones that came before the Nokia Lumia 900 (presumably even its own models, including the Nokia Lumia 710) were just test units and that the Lumia 900 is the first phone that is perfect out of the box. That is a risky marketing strategy and smacks of irony considering the problems that the phone has had right after being launched.

Nonetheless, the new spot is supposed to show how a non-Nokia owner is happy with his smartphone because by being the same as everyone else's handset, he is "expressing himself as an individual." Not only doesn't that comment make any sense of course, but all of a sudden a loud and obnoxious female starts yakking that she has the same phone. It is obviously a bit of a shot at Android and iOS users. The Nokia Lumia 900 is off to a great start and now that a software fix has been made available to owners of the phone, it should be interesting to see if Nokia, Microsoft and AT&T have a real competitor on their hands.

source: YouTube via WPCentral

Related phones

Lumia 900
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 1.3 MP front
  • Processor Qualcomm Snapdragon S2 APQ8055, Single core, 1400 MHz
  • Storage 16 GB
  • Battery 1830 mAh(8h 3G talk time)

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16 Comments

1. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Regardless of which phone you like, you have to LOL at this commercial.

15. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Did someone has noticed that "Fragile", "Death Grip" and "Outside" videos (parody of iPhone) was removed from "smartphonebetatest" chanel in YouTube?! Maybe Apple will sue Nokia for this parody videos??? :D Fragile:http://www.youtube.com/watch?v=oOO3EZ8Fy6U Death Grip:http://www.youtube.com/watch?v=MGwY70jkdY4 Outside:http://www.youtube.com/watch?v=JjKOsPFU90k

16. WinFan

Posts: 1; Member since: Apr 28, 2012

What I really like best is that they didn't mention Windows or Microsoft at all. That should really help the general uptake on the product. Just a great way to come late to the market and claim that everyone else was "Just Testing".

2. lubba

Posts: 1313; Member since: Jan 17, 2011

The first thing that comes to mind for most is lets tear this piece of s**t apart! You know what though, I look at the obvious. Its Nokia's commercial showing something different. No issues here. Of course there are those who like to cause flames and that's just sad on their part.

13. JeffdaBeat unregistered

I'm no marketer, but it's a risky thing to tell folks that something is perfect out of the box. To me, it would come off as cocky more than confidence. Of course there is some humor in there...but in a tech world...saying there are no bugs or flaws what so ever is just asking for trouble... Remember when the LifeLock CEO posted his social security number and still got his identity stolen? Even Apple, who has enjoyed years of obscurity on the computer side of things, are starting to get viruses and worms to deal with. Gotta be careful about being anything-proof. Even a neutrino can pass through lead undetected...

3. Ridwan.yahya

Posts: 20; Member since: Apr 05, 2012

"expressing myself as individual"...? How the hell he'd do that...when all Wp7 UI look exactly the same. And majority smartphone have issues at first launch, even the Lumia 900...get over it.

6. eaxvac

Posts: 328; Member since: Jan 15, 2012

And majority smartphone user are stupid fandroids with the fugly avatar like the guy on top of me.

7. PackMan

Posts: 277; Member since: Mar 09, 2012

Shutup earwax and stop trolling, f*cking iSheeep. Go back under the bridge.

8. matrix_neo

Posts: 334; Member since: Nov 03, 2011

Yeah majority iphone users are stupid number 1 in the list is eaxvac nothing to do in pa but trolling android users. Admit the truth now that smartphone users are smart now in choosing what's the best smartphones, obviously it's not idevice anymore, it's the one having most of the market share. No need to tell you about it obviously you know it. Its better you go to the farm and eat grass!!

9. Ridwan.yahya

Posts: 20; Member since: Apr 05, 2012

Wow eaxvac...calling someone else stupid without even knowing them, i think you've got some serious mental issues there...i wouldn't go that far adressing other smartphone users. Respect others and respect yourself.

14. SleepingOz unregistered

We live in a world where everyone is stupid, but some are more or less stupid than others. So yeah Ridwan might be a stupid fandroid, but you, iSheeep, are obviously stupider than him!

4. deadinside

Posts: 27; Member since: Oct 31, 2011

i did notice they had the white phone in the commercial now..So when is that one coming out?

5. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

deadinside, I'm sorry but I can't even seem to focus or read anything you write due to your awesome display picture.

10. bbblader

Posts: 590; Member since: Oct 24, 2011

the beautifly different nokia lumia 900 is here because the design has nothing to do with the N9 or the L800 are you f-ing kidding me nokia? you can do better than this

11. Archan_Pe

Posts: 74; Member since: Apr 08, 2012

LOL! so true... other phones look seemingly alike.... but lumia 900 the N9 and the L800 even blind people can tell there the same xD

12. stipe

Posts: 33; Member since: Apr 05, 2012

This is a perfect designed phone !!!

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