Lenovo to phase out Motorola name (UPDATE)

Lenovo to phase out Motorola name (UPDATE)
Motorola, the company associated with walkie talkies used by the Allies in World War II and the company that kicked off Androidmania with the launch of the Motorola DROID in 2009, is going away. Today's report is something of a shocker considering that back in August, Lenovo said that it would merge its Lenovo Mobile division into the Motorola group and stop using the Lenovo name for phones and tablets.  

The Motorola name will stay alive as a corporate division inside the Chinese manufacturer, and the Motorola 'batwing' logo will still be used on handsets. While the Moto name will be kept for high-end devices, they will be branded Moto by Lenovo. The Vibe name will be used for entry-level, budget priced phones. The Vibe series will come to the U.S., according to Motorola president Rick Osterloh, but not necessarily this year.

UPDATE: Motorola has provided us with the following official statement: "Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. 'Motorola' hasn't been used on our products since the launch of the original Moto X in 2013."

Even before the Motorola DROID, the company made a name for itself in the cellphone market with the thin Motorola RAZR V3 flIp phone. The DROID's launch in November 2009 gave Verizon and its customers the Apple iPhone challenger that they was desperate for. With a larger screen that the iPhone, the DROID had a slide out QWERTY keyboard and featured Android 2.0.

While Motorola never was able to achieve that same level of success, it did introduce the first phone to carry a fingerprint scanner with the Motorola ATRIX 4G. Another model, the Motorola DROID BIONIC was the surprise hit of CES 2011 But the phone had to undergo major design changes before the device was launched, and the new look didn't wow consumers like the original one did.

Motorola was purchased by Lenovo in 2014 for $2.91 billion, just three years after Google had acquired the company for $12.5 billion. Keep in mind that Google kept the patents and certain projects when it made the transaction with Lenovo.

source: CNET



3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Dead to me. Motorola was a pioneer and a name I trusted. I know the sale didn't just happen, but if things are going to be done the Lenovo way, no thanks. You're still the company that put Superfish on your customers' computers, as far as I am concerned, not the company that invented the mobile phone.

16. DellDeep

Posts: 72; Member since: Nov 24, 2015

I look forward to buying a lenovo smartphone -said no one ever

48. Rifqiandi

Posts: 23; Member since: May 28, 2015

A lot of people actually buy Lenovo (low/mid range) in Asia :/

51. chocowii

Posts: 478; Member since: Jan 30, 2014

I see lot of people here in the Philippines toting a Lenovo smartphone. Their battery is superb, according to them.

57. blazee

Posts: 414; Member since: Jan 02, 2012

I've been a Motorola supporter a for a couple years now. I have defended and praised the Motorola name on this site. But lately that has changed for me. I have moto care plan on my moto first gen and on December 22 I broke my phone and contacted Motorola for a replacement. They have yet to even ship it out. All I keep getting are excuses, which I don't care about. I have spoken with 3 Motorola escalations department managers and I keep getting lied to. It really is a shame, I loved the company when it was under Google.

4. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Killing Off The Motorola Name Is Stupid.

7. ibend

Posts: 6747; Member since: Sep 30, 2014

thats why they kill lenovo mobile instead :-/

15. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Its Moto's Name That Is Being Phased Out So What Are You Saying?

6. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Can Some Tell Me Why Google Sold Moto To Begin With?

11. maxha97

Posts: 100; Member since: Aug 28, 2012

It's because they had some partnership with samsung.

17. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Ok Thx Maybe I'll Look Into It Now That I'm Curious About It.

22. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It was to placate the Android OEMs, Samsung being the prime. They assume the most risk in making Android devices, and it could have been seen as a serious conflict of interest by those Android OEMs that the company that makes Android would also be a competitor in the handset or tablet business. Had Google wanted, even though they did not, they could have designed Motorola phones around releases of Android to get the most out of the new OS and dropped them on the day source code shipped. That would have placed every other OEM at a serious disadvantage. I am of the opinion they should have done that, like Microsoft with the Surface. It's cutthroat, but what options do most of them have other than Android?

23. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Thx Bro, Seriously Cause Now I Don't Have To Look It Up And I Think You're Right The World Of Business Is Ruthless And Google Should Have Used Moto To Their Advantage.

30. tacarat

Posts: 854; Member since: Apr 22, 2013

A lot of folks think Google only bought Motorola for a lot of patents it held. After transferring ownership they sold it since they had what they wanted.

54. ZombieHunter

Posts: 266; Member since: Oct 13, 2013

This is the reason

8. ibend

Posts: 6747; Member since: Sep 30, 2014

ecchi anime fighting-style insipired comercial 0_0

13. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I blame this on Google really.. They bought moto stripped them of all their patents and sold them to a Chinese company who is now killing the name.. This truly pisses me off

32. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Yeah, but Motorola was in a downward spiral before Google bought them. It was only when they came out with their Moto lineup that people started to take notice. Sure, they're no Samsung, but their phones get a lot of praise for what many considered to be a Google influenced business strategy. I love their phones now, but I don't think I would have even cared if it weren't for the work they did while they were owned by Google.

20. JakeH

Posts: 89; Member since: May 01, 2014

Goodbye Moto

24. BobLawblaw unregistered

Motorola will be joining Nokia and Siemens..

56. catze86

Posts: 731; Member since: Dec 07, 2015

I miss Siemens. I love their M and S series

25. Astonvan

Posts: 237; Member since: Aug 14, 2015

F@¢k You lenovo! Your sh¡t doesnt sell so stop disguising it as moto and instead drop the plan.

26. BattleBrat

Posts: 1476; Member since: Oct 26, 2011


27. 2faraway

Posts: 75; Member since: Mar 26, 2014

oh please no don't make this to happen, first Nokia and now Motorola!!

31. Mfa901

Posts: 291; Member since: Jul 14, 2012

they do not use motorola name in phones anyway... they have made a reputation like apple logo with their M logo....and it is staying so no problem. quality of lenovo phones have increased drastically after acquiring motorola. win win situation for both

33. jroc74

Posts: 6023; Member since: Dec 30, 2010

Its sucked when MS did this with Nokia Lumia phones...and this sucks for Motorola. They remain one of my fav phone manufactures...along with BB and Nokia. Its kinda sad to see all my favs going thru what they have over the past few years...

34. hanabi

Posts: 177; Member since: Oct 08, 2015

Nokia ..moto samsung once ruled the mobile phone world now only samsung survived but still not number one

36. toyboyz

Posts: 235; Member since: Jan 22, 2010

This sucks!

37. Kakarot

Posts: 57; Member since: Jul 31, 2015

It will be better if lenovo doesnt meddle with the moto g and x series. Or place their annoying vibes and k3's around moto g and x. These two are money makers and popular phones among the public and should be kept clear of any intrusions from the parent company

38. StanleyG88

Posts: 240; Member since: Mar 15, 2012

Another naive company that doesn't value decades of brand name recognition. It's like Coke merging with Royal Crown and changing the name of CocaCola to Royal Soda.

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