Lenovo Mobile will merge into Motorola, and then disappear

Lenovo Mobile will merge into Motorola, and then disappear
A couple of weeks ago, Lenovo said that it would start relying on Motorola to design and manufacture its smartphones. On Wednesday morning, a news report credited Lenovo Mobile Group President Chen Xudong as saying that Lenovo Mobile will eventually be incorporated into Motorola. At that point, Lenovo Mobile will no longer exist as a separate company. "The new organizational structure will be immediately released," said the Lenovo executive.

Lenovo purchased Motorola from Google in 2014, and now it appears that Motorola's executives will be running the show when it comes to smartphones. Lenovo's ZUK label will apparently become the company's "flagship internet brand" while Motorola will cover high-end devices sold in international markets.

Motorola recently released the third-generation Motorola Moto G and the Motorola Moto X Play. The latter is offered in the U.K., Germany and Canada, and is rumored to be coming to Verizon as the Motorola DROID MAXX 2. Next week, the high-end Motorola Moto X Pure Edition will be offered in the U.S., and the company is said to be working with Verizon on the Motorola DROID Turbo 2.

Thanks for the tip!

source: XiaomiToday



1. carlemillward unregistered

Makes sense would be really awkward to compete against yourself and have a duplicate divisions doing the same tasks.

2. ruwie

Posts: 103; Member since: Sep 25, 2014

maybe, lenovo for mediatek device, motorola is for snapdragon/other good procesor

4. carlemillward unregistered

We could reach a point where Motorola also uses Mediatek, since Sony, LG, HTC, ZTE, Lenovo, Meizu, Huawei and Xiaomi shown interest in their upcoming Helio X20, X30 SoCs. Also the possibility of Samsung for Tizen devices.

15. Niva.

Posts: 440; Member since: Jan 05, 2015

While this sounds good I'd be concerned about the "near stock" status of Moto's OS going forward. I actually liked a lot of the Lenovo devices which came out recently but their OS was always a concern. Lets get the popcorn and watch.

16. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

"Motorola's executives will be running the show when it comes to smartphones." I'd say if that statement is in fact true, we shouldn't have to worry. Motorola has a good thing going being the only devices having near stock Android (other than a Nexus device or two a year). Motorola devices are also more readily available across all carriers in comparison to Nexus devices (Verizon has only had 2 Nexus phones so far), especially considering the direction their 2015 lineup is taking.

18. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Lenovo K920 has a switch in developer setting to switch the phone into a Nexus UI for a full stock experience. Lenovo are not actively championing their own UI in fact its basic stock without App drawer since China national prefer a closer to iOS experience. https://www.youtube.com/watch?v=z_DyUXk1kJI

7. Basharhd99

Posts: 102; Member since: Jul 05, 2012

True. Lenovo is finally on the right path.

3. Johnnokia

Posts: 1158; Member since: May 27, 2012

Best decision from Lenovo! Lenovo clearly knew the value and recognition of Motorola brand. Not like the dumbs in Redmond, who killed a legend brand name that had billions of fans.

9. Doakie

Posts: 2478; Member since: May 06, 2009

You do realize that was a part of the terms of purchasing Nokias hardware division right? Microsoft could only use the Nokia name for a few years then the name is released, the non compete is lifted for Nokia and then Nokia is free to start making phones again.... I think you need to pay more attention. Microsoft is not full of "the dumbs".

12. roldefol

Posts: 4744; Member since: Jan 28, 2011

Yes but they got hardware expertise like PureView. Will the New Nokia have the kind of hardware they used to?

5. DroidMystic

Posts: 91; Member since: Oct 31, 2014

Way to go. Well done!

6. fonelover

Posts: 255; Member since: Mar 19, 2015

Now it makes sense, that is why Lenovo did not release any flagship phone this year.

8. kefalin

Posts: 292; Member since: Feb 08, 2015

Oh yeah!!!!! It means that all distribution canals will go to Motorola,finally i will see some Motos in my country. Only Lenovo phones were here,yes,some of them were good,but this is better. I wish that X Play or Style had IP68 or 58.

10. hellbread

Posts: 309; Member since: Nov 21, 2014

Maybe i could finaly get droid turbo trough legal chanels. I really wanted that phone...

13. roldefol

Posts: 4744; Member since: Jan 28, 2011

This is fantastic news for Moto fans. When a company like Lenovo buys a venerated name like Motorola, the fear is that they'll phase out the purchased company and put their own name on everything. Lenovo recognizes where the brand equity is.

14. jgalaxy815

Posts: 16; Member since: Jul 16, 2015

good move, I think the Moto X Pure will be a hit next week, I'm looking forward to hopefully being able to get one, I need like $250 more lol...I think first wave is going to sell out quickly

17. jroc74

Posts: 6023; Member since: Dec 30, 2010

Says alot about Motorola.... I kept trying to tell some folks that tried to compare this deal to the Nokia-MS deal or saying Google did Motorola as bad as MS did Nokia. ...........Its not even in the same ballpark.......

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.