Latest data shows that the Apple Watch has 6.8% of the U.S. wearables market

Latest data shows that the Apple Watch has 6.8% of the U.S. wearables market
With wearable devices becoming more mainstream, Kantar Worldpanel ComTech is starting a new quarterly report for the category beginning with today's release that covers the first quarter ended in March. The report shows that there is plenty of room for growth in this arena, something that is now long gone from the smartphone market.

The data compiled by Kantar Worldpanel shows that 12.2% of those in the U.S. are wearing a smartwatch or fitness tracker, almost twice the percentage that sports a wearable in the EU (6.6%). The U.S. market is dominated by fitness trackers, which have a 75% share of the "wrist wearable" niche. This partially explains why Fitbit has a leading 61.7% of the U.S. wearables market. Kantar Worldpanel ComTech wearable tech analyst Shannon Conway says that Fitbit succeeds "by communicating a clear and simple value proposition to consumers."

In addition, stories like the one we told you last month about a Fitbit Charge HR possibly saving the life of a man who suffered a seizure can only make the brand more popular. Thanks to the lower price of a fitness tracker, 43.1% of these devices sold in the U.S. are passed off as a gift, compared to 33.3% for smartwatches. That means that if you don't own a wearable yet, you have a pretty good shot of getting one for your graduation, next birthday, promotion or Bar Mitzvah.

Smartwatches are beginning to take space on the wrist away from regular "dumb" timepieces. 31.9% of all smartwatches, and 43% of Apple Watch models are taking over from a regular watch. And speaking of smartwatches, the inaugural Kantar Worldpanel ComTech wearables report shows the Apple Watch with 6.8% of the combined U.S. fitness tracker and smartwatch market.


source: KantarWorldpanelComTech via CNET

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25 Comments

1. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I'm ready for comments. I wish we could post memes.

2. AppleVersusAndroid unregistered

As if the majority of comments didn't suffer from a severe lack of intelligence and maturity. And you think memes are a good idea?

4. TerryTerius unregistered

The 80/20 rule is damn near iron-clad. Doesn't matter what the format is for the comment section. Most people hover around the same level of maturity, reasoning & deductive skills. Shifting the way we use comments won't affect that reality. Eh... I'm still unsure whether the Internet reveals who we really are, or fundamentally changes us.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

"I'm still unsure whether the Internet reveals who we really are, or fundamentally changes us" BOTH!

37. RebelwithoutaClue unregistered

Wow... 2 sentences... I didn't know you had it in you ;)

15. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

It'd be pretty funny, you gotta admit.

40. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

Lol, never saw techie writing only 2 sentences

43. ibend

Posts: 6747; Member since: Sep 30, 2014

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What happened to the 50%+ share?

5. TerryTerius unregistered

That was about the smartwatch market specifically, not all wearables. And that was predicted market share for this year.

8. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I understand. After I asked I assume that si what it meant. But when again, even if it were true, Fitbit with its 61% share just in the US, even if its not sold anywhere else would still have larger market-share for wearables. I wonder where Android Wear stands as a whole now? Also I wonder how many wearables has Samsung sold now.

42. Unordinary unregistered

This includes sunglasses and "regular" watches. Electric wearables, you're right - Apple dominates

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So Fitbit was right when they said the Apple watch sales had no effect on their market. Because the Apple Watch is a smartwatch while Fitbit is a smartwearable(fitness band) that si specific to its category. Soo lets do the math. If fitbit is 61% of lets say a million sold items, that would mean Apple at 6% would have sold only 160,000 items? Knowing that Appel shipped 13M so far, lets say all 6.8$ were sold in the USA, that would mean Apple sold less than 2M of them. In just the USA alone. Let's assume they sold equal in the EU. That means they sold less than 4M compared to how many they shipped. Where this 6M sold that I saw someone say? I can't wait to see that guy...lol. Apple out-shipped everyone, and only outsold the likes of Moto and Samsung for examples. if apple even sold 6M and 1/2 of them were sold in the USA, with a population of 350M, that means one in every 116,000 people in the US owns one and is why I have yet to see anyone outside 2 people in my office with one. With those odds, I will NEVER see anyone wearing one. Now we know why Apple hasn't announced their sales. Its because they aren't the top selling in this category.

45. AmirBudi

Posts: 88; Member since: Mar 21, 2014

Don't forget CHINA.

7. natypes

Posts: 1110; Member since: Feb 02, 2015

People buy the fitbit b/c it's cheap and they feel like they have a "smart watch".

12. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

False. They buy it because it is specific for people who just want a fitness tracker. When I go to my heathclub I see lots of peopel wearing their Fitbit's while they are working out. Hwoever many fo them I see don't even put them on until they actually start to work out. When I check in at the door and there is a line, most people are already in workout gear as they seem to actually jog to the location I frequent. But many dont and when they are in line, there is nothing on their arm and when they come to the floor they have some type of device on their wrist. One guy I work out with has the Gear S and I have the Gear S2. We have bot exchanged devices to get an idea how accurate they are, or if they are consistent and similar. So far its seems the S2 is more accurate with the heart monitor, while the original S is better at counting steps. But neither were 100% accurate in either. Fitbit's aren't cheap, they are specific to a group. Smartwatches really have no specific group of buyers, except maybe tech nerds. Anyways, In 2013 Samsung lead this market. No idea how many were shipped or sold -http://blogs-images.forbes.com/arieladams/files/2014/03/Market_Share_Smartwatch_Industry_2013.jpg They came ion 2nd in 2014, but I have no idea who the other is...so I will assume it's Apple -http://www.smartwatchgroup.com/wp-content/uploads/2015/02/Market_Share_Smartwatch_Companies_2014.jpg You can see here Apple surely picked up the pace -https://www.tractica.com/wp-content/uploads/2015/08/SW-15-chart.jpg But none of them are saying how many were sold by anyone. I want to see some sold numbers and not shipped/sold. I want to know how many people are wearing any model/brand of smart devices. Until then, I take all market-share numbers with the proverbial grain of salt. We have no hard facts. It just seems these percentages are based on shipments.

24. natypes

Posts: 1110; Member since: Feb 02, 2015

Yet I know plenty of people who have them and never step foot in a gym or run/walk. They would not be so popular if they weren't so cheap, like I said. Quit being so unlikable all them damn time. Yeah, some people who are into fitness wear them, but a lot of people buy them just b/c they like them. I know a guy at work who has one, as does his wife, and neither work out. I'm a gym rat and I rarely see them in my gym. But, then again, it's not a "healthclub". I'm sure they're more popular among that segment.

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

And you know this, because you are with them 24hours a day, 365 days a year? So lets see. Android must be only popular because they are cheap. Toyota must be popular because they are cheap. McDonald's sells more hamburgers because they are cheap. Coke must be widely available because its cheap? Price doesn't have to be the reason. 2 of the Fitbits simply look nice. I'm not saying pricing isnt a benefit. I am saying is your claim is the only reason they are being bought is they are cheap and that si false. In fact you cant even prove that beyond reasonable doubt. Android are not where they are because they are cheap. It si where they are because everyone can now have a better phone, then their old flip phone for roughly the same cost. But flip phones aren't cheap. The first LG Flip phone i bought at VZW cost $399.99. The only added feature it had? It could play MP3's. I dont consider that cheap. The vast majority of Android sold, don't cost less than $250. Maybe in the USA something that is $300 or less is considered CHEAP to you, but to some people that is a month salary. So no that wouldn't be cheap. Dude...that was lame. and people claim I'm biased? if you fiond somethign you "WANT" its price means nothing as you will find a way to get it. When its something you "need", you will likely shop for a better price because the objective and reason si different. You think people need a $10,000 watch? NO! But do you think itys price is somehow a reason why people wont buy it? There are lots of people who can afford $10,000, but at that cost the option needs to be worth it.

44. natypes

Posts: 1110; Member since: Feb 02, 2015

Tl;Dr lol Take it easy Tolstoy your blood pressure is probably already high enough. Or are you German? Techie posts then you see me sitting at my computer turned into a skeleton trying to read it all. But, seriously, I did not read that lol.

16. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Why did you get him started?

10. GoTstan

Posts: 386; Member since: Jul 25, 2015

So are those #'s supposed to impress?

11. GoTstan

Posts: 386; Member since: Jul 25, 2015

These wearable have failed to impress. I have no desire to get one ios or AW. And Ive had tech fever since birth

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Overall they are all useless gimmicky near featureless devices. The apps for them are lame, and featureless overall. It's basically a fancy watch you can change the face on. Most of them are worth more than $100. Ones with 3G/4G which I know of only one is worth maybe $250 tops. Definitely not $350. None are worth $10,00 for sure, unless you get the fancier S2 which at least has real gold and diamonds like the Rolex does. So it makes the 10k Apple Watch suspect as to why its costs $10k with no gemstones period. I mean, a $5000 Rolex has more diamonds than the $10k Apple Watch. So whoever bought that Apple Watch, totally got gypped.

30. nctx77

Posts: 2540; Member since: Sep 03, 2013

Since birth? Lol!

41. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Even though Apple has the best selling smart watch just don't think the masses are ready for this tech yet. I'm considering one but might just get a G Shock for now and see where the smart watch tech goes.

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