Latest data shows that the Apple Watch has 6.8% of the U.S. wearables market25
The data compiled by Kantar Worldpanel shows that 12.2% of those in the U.S. are wearing a smartwatch or fitness tracker, almost twice the percentage that sports a wearable in the EU (6.6%). The U.S. market is dominated by fitness trackers, which have a 75% share of the "wrist wearable" niche. This partially explains why Fitbit has a leading 61.7% of the U.S. wearables market. Kantar Worldpanel ComTech wearable tech analyst Shannon Conway says that Fitbit succeeds "by communicating a clear and simple value proposition to consumers."
In addition, stories like the one we told you last month about a Fitbit Charge HR possibly saving the life of a man who suffered a seizurecan only make the brand more popular. Thanks to the lower price of a fitness tracker, 43.1% of these devices sold in the U.S. are passed off as a gift, compared to 33.3% for smartwatches. That means that if you don't own a wearable yet, you have a pretty good shot of getting one for your graduation, next birthday, promotion or Bar Mitzvah.
Smartwatches are beginning to take space on the wrist away from regular "dumb" timepieces. 31.9% of all smartwatches, and 43% of Apple Watch models are taking over from a regular watch. And speaking of smartwatches, the inaugural Kantar Worldpanel ComTech wearables report shows the Apple Watch with 6.8% of the combined U.S. fitness tracker and smartwatch market.
source: KantarWorldpanelComTech via CNET