Latest ad for the Apple iPhone is all about the tunes

Latest ad for the Apple iPhone is all about the tunes
You might remember Apple's recent ad for the Apple iPhone 5 that concentrated on the camera. There was no talking in the ad until the end when an announcer said that more photos are taken with the iPhone than with any other camera. Now, the newest ad for the iconic smartphone reminds us that with a pair of ear buds plugged into the earphone jack, the device becomes a personal musical player.

So we get to see a number of quick cuts with people listening to music on their Apple iPhone 5, including one who is apparently listening to music while in the shower. That is something we wouldn't recommend because the iPhone is not one of the top-shelf models that comes out of the box waterproof. And while the handset isn't getting wet, well that is just too close for comfort in our opinion. Even the shot of the swimmer by the pool shows a disregard for what could happen when you mix water and smartphone.

But we digress. "Everyday, more people enjoy their music on the iPhone than any other phone," says the voice over announcer, and that's the only words we hear during the entire ad. While we still enjoy the ads for the OG Apple iPhone better, we do admit that Apple can get away with the silence that covers most of the new spots. Back in 2007, the device was new so the commercials introduced the features ("This is the browser...this is YouTube...this is how you take a call"). Apple no longer needs to explain the device to people, but has a new chore. With the competition from other handsets like the Samsung Galaxy S4, Apple needs to show why people choose its smartphone over others. So the ads basically say, if you like taking pictures or listening to music, you should own an iPhone. We expect future ads in the series to focus on other features as well.



source: Apple via AllThingsD

Related phones

iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)

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50 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Apple did a great job with their iPhone ads, well done Apple! By the way, I love the ad music!

3. juanyunis

Posts: 73; Member since: Aug 31, 2012

It's a good ad definitely, but in my case (iPhone 5) i never used the music app, i only used the podcast apps (i love that one), on my Galaxy S4 i use the Music app and Pocket Caster app, i love the adapt sound feature and well, some other things that my iPhone 5 doesn't have but i guess most people don't care about which app for music.

8. anywherehome

Posts: 971; Member since: Dec 13, 2011

but Apple didn't mention this: 0) “Apple censors your personal emails!!!!” 1) "Phones most vulnerable among smartphones" 2) "Apple iOS Apps Leak More Personal Info Than Android" 3) "Quarter of iPhones have a broken screen, poll says." 4) "40% of iOS popular apps invade your privacy without any permission." 5) "FBI files: STEVE JOBS was a lying, power hungry, mad man." 6) "Steve Jobs: "We are shameless about stealing great ideas." " 7) "Italy fines Apple $1.2 million over AppleCare practices." 8) "Belgian consumer group files complaint against Apple over AppleCare warranty practices." deal with the facts:)

12. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

We need to thank Steve Jobs and Apple for making the iPhone, if there's no iPhone, there will be no smartphone, no Galaxy, no Xperia, no Optimus, no Lumia, only feature phones. :)

14. xfire99

Posts: 1205; Member since: Mar 14, 2012

Do some Google. Therea are smartphones, long before iphone and without iphone. It just takes longer, before Galaxy, Xperia, Optimus, Lumia comes. Iphone release, just make all goes faster, so we all can ehave it faster.

15. ardent1

Posts: 2000; Member since: Apr 16, 2011

xfire99, YOU SHOULD DO THE RESEARCH. Take the MicroSoft tablet that existed for years BEFORE Apple taught the world what a consumer-oriented tablet ought to be. As for Smartphones, the pre-Apple iPhone smartphones just PLAIN sucked. Nokia and Samsung had years to introduce easy to use smartphones and they didn't. Btw, have you even used a Treo? They had tiny screens, hard to use buttons, ass-backward operating systems/human interfaces, etc. So what did Apple do -- they introduced the SOFTWARE and HARDWARE in an integrated package. Apple introduce a large screen at that time WITH few buttons AND smooth OS that was easy to learn and use. They took the technology learning curve out of the smartphone! Today, you have OEMs using android OS leading the arms race on the hardware side. The modern day smartphone began with the first iPhone whether you like that fact or not.

31. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

The red thumbs are babies that refuse to accept the truth. Here's a green from darkk. +1

39. xfire99

Posts: 1205; Member since: Mar 14, 2012

Thinks its more u need do some research and learn proper english. But Im a nice guy and here for u to read on:http://en.wikipedia.org/wiki/Smartphone Even early versions of smartphone isnt good as iphone, BUT IT STILL SMARTPHONE!!! So in which way did I had wrong? Dont be such an smartass, if u dont understand what a smartphone is and learn to read, before answer others messages.

49. jshan

Posts: 200; Member since: Dec 25, 2011

dont talk bout grammer here .. just get the idea from the comments ..thats all ..

17. anywherehome

Posts: 971; Member since: Dec 13, 2011

nicely brainwashed :) facts: 1) first iPhones bought just MAC users = iLimiteds, just fans + 2) first iPads bought just iPhone users (90 %) = iLimiteds, just fans = so the world thought the products were great devices device = just a mistake despite it was much more inferior product than WM just imagine to have an OS without file copy or default app selection with icons from 1990 = its very limited device = bought by very limited people the two points are facts, the conclusion is obvious....just brainwashed :)

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Seriously? Calling someone brainwashed when someone said something wrong? You're just a brainwashed guy that have no where to go. (sigh) Dude, just go anywherelse. =_-'

48. jshan

Posts: 200; Member since: Dec 25, 2011

yeah way to go

45. zekes

Posts: 230; Member since: Aug 14, 2012

u hate to much dude lmao

50. ZeroCide

Posts: 810; Member since: Jan 09, 2013

The market was heading in that direction goole was working on android. Also palm OS and Windows mobile had competeing smart phones. All Steve did was amp it up a bit.

27. selena1000

Posts: 85; Member since: Mar 14, 2013

get a life. thats the second time u copy paste that s**t.stop hating and be happy with what u have not s**t around with what others have or they like

28. anywherehome

Posts: 971; Member since: Dec 13, 2011

repeating facts is important otherwise someone would think iPhone is a smartphone and Apple is a good company :)

30. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

Dude you need to get laid. Deal with that fact, you're stressing wayyy too much about apple and the iPhone. What did Steve do to you?

38. anywherehome

Posts: 971; Member since: Dec 13, 2011

:-) .

13. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple's Ad is weak just like their products.

46. jshan

Posts: 200; Member since: Dec 25, 2011

weak ?????? apple products ???? my ass !!

26. the_best

Posts: 139; Member since: Oct 14, 2012

haha i love how the swimmer is listening to music, cu's we all know how apple products just loves water =P

2. krimHD

Posts: 106; Member since: May 23, 2012

yawns!! on to the next post please

4. somvarman

Posts: 1; Member since: May 24, 2013

my iphone display is parting.

5. behyjoon unregistered

Apple's quality Is best . realy concern about it's products quality , thus , have lots of customers ( Apple lovers ) :)

9. anywherehome

Posts: 971; Member since: Dec 13, 2011

no, youre just brainwashed: 1) "Phones most vulnerable among smartphones" 2) "Apple iOS Apps Leak More Personal Info Than Android" 3) "Quarter of iPhones have a broken screen, poll says." 4) "40% of iOS popular apps invade your privacy without any permission."

16. omarr

Posts: 149; Member since: Sep 15, 2012

Go anywherelse you stupid little noob

25. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

@anywherehome: Quit copying and pasting your own comments dude. We got what you wanted to say the first time around hehe

29. anywherehome

Posts: 971; Member since: Dec 13, 2011

repeating facts is important otherwise someone would think iPhone is a smartphone and Apple is a good company :)

33. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

They also might think you aren't obsessed with apple, but we know better

47. jshan

Posts: 200; Member since: Dec 25, 2011

who are you ?? what u know bout real smartphones ?? ok here u go crying baby ..... apple copied by android ..android came first then ios ..happy ??

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