Korean handset manufacturer LG has a lot to celebrate. The LG built Google Nexus 4 is hard to find and the LG Optimus G is a top-shelf model that can be mentioned in the same conversation as the Samsung Galaxy S III, the HTC DROID DNA and the HTC One X. But on Sunday, LG has announced that it has sold 10 million units of its LG Optimus L-Series which includes the LG Optimus L3 to the LG Optimus L9. LG has obviously read Samsung's notices celebrating sales of 30 million units of the Samsung Galaxy S III because even LG calls its accomplishment "modest". Besides, the 10 million in sales that LG is highlighting covers 4 different models.
The LG Optimus L9 is part of a series that has sold 10 million units
From the 3.2 inch screen of the LG Optimus L3 to the 4.7 inch screen on the LG Optimus L9, the series covers a wide range of sizes but all of the models are based on five aesthetic elements. As listed by LG, the five include: "Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that draws one's gaze to the unique form factor." All of the phones in the series are available in more than 50 markets.
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All of the LG L-Series phones include LG's proprietary UX features like Quick Memo, which allows you to write a memo using your fingertip, and send it to your friends or family. Also included in the Series is QTranslator which instantly translaters words and sentences into any of 64 foreign languages.
SEOUL, Dec. 9, 2012 – LG Electronics (LG) announced today that sales of its Optimus L-Series smartphones have exceeded 10 million units, marking a modest milestone for LG and its mobile devices business. The success of L-Series in recording eight figures in sales is proof that many consumers want attractive smartphones with distinctive -- not "me too" -- styling.
L-Series handsets -- Optimus L3 (3.2-inch display), Optimus L5 (4.0-inch display), Optimus L7 (4.3-inch display) -- were first introduced at the 2012 Mobile World Con-gress (MWC) with the unveiling of LG's new design philosophy and followed by the most recent Optimus L9 (4.7-inch display). L-Style incorporates timeless design with fine details that further differentiates LG's mobile devices from the competition. This design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that draws one's gaze to the unique form factor.
"This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features," said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. "Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles."
The L-Series lineup of handsets also offered large displays and LG's proprietary UX features such as QuickMemo and QTranslator. QuickMemo allows users to capture and share a note with others using just a fingertip while QTranslator instantly and accurately translates words as well as entire sentences into 64 foreign languages.
All the models in the L-Series -- Optimus L3, Optimus L5, Optimus L7 and Optimus L9 -- are available in over 50 markets worldwide.
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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