LG looking for partners to enrich its "Friends" and modules ecosystem

LG looking for partners to enrich its
LG's G5 is the first commercially available smartphone to feature a modular design – the handset's bottom bezel comes off to allow room for extra modules to be attached in its place. Additionally, when the company announced its upcoming flagship, it also introduced the “LG Playground” concept — an ecosystem for 3rd party devices, called “LG Friends”, which would connect to the G5 and provide enhanced user experience with various activities one would be able to perform. Currently, the “Friends” include a Rolling Bot drone with a mounted camera, the LG 360-degree Cam, and the LG 360 VR goggles. The modules we know of at this point are only two – the Cam Plus, which provides hardware controls for the G5's camera, and the Hi-Fi Plus, which contains a high quality Bang & Olufsen audio DAC for audiophiles.

Of course, in order for an ecosystem to be alluring to customers, it also has to be rich and engaging, with various hardware and software solutions, which would entice users to buy into and stay in it. LG, naturally, gets that, so the company has extended a proposition to numerous developers — both hardware and software — to participate in its Playground.

LG held a G5 and Friends Developers Conference at Nuri Dream Square in Seoul, South Korea, on the 17th of March. There, the company explained that anyone who wishes to develop software or hardware for the Playground ecosystem will soon be able to, thanks to software development and hardware development kits, which are to be released through developer.lge.com in April. Partners will be able to sell their products through www.lgfriends.com — a website, launching on the 18th of April — and will share profits with LG, of course. Additionally, to increase interest among developers, LG will be holding a module ideas contest some time in April, though, it is currently unclear what the reward for it would be.

LG's G5 is expected to hit markets on the 31st of March, priced at $799.99 unlocked. Its first two modules – the Cam Plus and Hi-Fi Plus will don price-tags around the $85 and $160 marks respectively. Pricings on the Rolling Bot, 360 Cam, and 360 VR Goggles are still a mystery.

source: ET News via Ubergizmo



1. Wiencon

Posts: 2278; Member since: Aug 06, 2014

This DAC module pisses me off, couldn't they fit it inside the phone? They somehow managed to do it in V10 so why create this bulky, ugly thing

2. nebula

Posts: 1009; Member since: Feb 20, 2015

So they can charge extra for that at least it's not pointless like camera module. They added some battery juice to be worth paying for a several physical buttons.

3. paul.k

Posts: 302; Member since: Jul 17, 2014

Just checking if you got this right: the DAC module is not bulky. It's the same shape as the regular LG G5 "chin", it's just black. Check it out here:https://youtu.be/qTx8YmAtD9w?t=47s

6. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Ah ok, my bad, it looked bulky because of black colour

14. ibend

Posts: 6747; Member since: Sep 30, 2014

if they can fit DAC into the same volume.. I wonder whats inside their regular chin? why cant they just put DAC inside those regular chin :D

16. EcoCare

Posts: 444; Member since: Jul 30, 2014


4. dimas

Posts: 3404; Member since: Jul 22, 2014

Lg, you still have time. Replace your out of the box 2800mah battery with 3000 or 3300 mah and I might get your product. Your g3 and g4 sucked at battery, you had a chance with g5 but you threw it all away.

5. phonehome

Posts: 812; Member since: Dec 19, 2014

Battery life on the Galaxy S5 is pretty good with its 2800mAh juicer. Could even be better in the G5 with a more efficient chipset. If so, maybe confirming reviews will change your mind...And don't forget you can carry a spare battery (not possible for any other current flagship at this time).

11. kamejoko

Posts: 253; Member since: Nov 10, 2011

haha. galaxy s5 have amoled screen and fhd. g5 have lcd screen, allway on, 2k lcd. look g3, g4 have very short battery life. stupid compare with s5 on 2800mAh

18. g2a5b0e unregistered

No, they don't still have time. This phone would already be in production by now. What you see is what you get.

7. manojmcn

Posts: 634; Member since: Jul 16, 2015

LG has made some mistakes & G5 have a lot of shortcomings: The add on modules are complicating the system than simplifying the process. Plus the extra cost. And add to the bulk. The quick to market S7/S7 Edge have got an excellent lead and stellar reviews everywhere making it difficult to get the disgruntled Samsung customers anymore. The G4 had the micro SD advantage against S6. But G5 can't claim same against S7. No water proof/wireless charging/mobile pay - See S7 brings all these extras within the S7/S7 Edge without any added module. The Gear VR system of Samsung is far superior than the LG's new one.

17. EcoCare

Posts: 444; Member since: Jul 30, 2014

LG will and always will be number 2, sad isn't it?

8. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

I guess LG G5 has limited friends


Posts: 334; Member since: Mar 24, 2015

A front firing speaker module would be nice.

10. dmakun

Posts: 382; Member since: Jun 06, 2011

Sorry LG I won't be your friend in 2016. Perhaps in 2017 if & when you've somehow managed to create a hardware ecosystem for G6

12. technitude

Posts: 263; Member since: Dec 19, 2013

I love LG, but I think their next iteration of this phone will be better. I don't know why the battery has to snap into the base. And I don't know why you can't hot swap the battery. Also, I think the panoramic camera is on the wrong side of the phone.

13. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

$800 is expensive... I can buy S7 Edge in this price

15. ibend

Posts: 6747; Member since: Sep 30, 2014

they wont survive at that price... I guess they'll drop that price to $599 in less than 4month

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