LG G6 "FullVision" display explored and explained: what does the 9:18 aspect ratio entail?

It's been known for some time now, that the LG G6 will feature a fairly unique display with an aspect ratio of 9:18, instead of the current industry standard of 9:16. What this means, is that the screen will be slightly taller than what you may be used to, and thus, among other things, utilize the phone's front real estate better for smaller bezels and a greater screen-to-body ratio. When we heard of LG's intentions to integrate a 9:18 display into the G6, we discussed the repercussions of this choice in an informative post that explored how the new aspect ratio could affect users. However, LG itself has now spoken on the matter and it's time to hear what the company has to say to persuade us that this is the way to go.

Earlier today, the Korean tech giant took to its official blog to elaborate on the assets of the FullVision 9:18 display and how the user interface of the G6 has been custom tailored around it. Right off the bat, the press release names three advantages of the FullVision display:

  • Differentiated experience for viewing content such as video clips and web surfing
  • Improved camera UX that maximizes the extra real estate provided by the 18:9 format display
  • Smartly designed GUI (Graphical User Interface) that enables the opening of two perfectly square windows side by side, delivering a more productive, better multitasking experience

So, let's take a closer look at each of the points made by LG.

Web browsing & entertainment

As far as the “differentiated” experience of watching videos on an 18:9 screen is concerned, LG says there will be an easy and seamless way to make 9:16 media content fit into the new ratio. In our post on G6's unique display aspect ratio, we explored a couple of ways the new screen ratio could affect the viewing of media content on the new phone, and we were not overly pleased to imagine how vertical black bars may line the sides of every 16:9 YouTube video we watch, but LG has apparently thought of this and developed a way to fit standard media content to the new screen aspect ratio. We don't know what this entails exactly, but there is bound to be some stretching and/or cropping of the image involved in the process.

As for web browsing, the taller FullVision screen could facilitate for an overall better user experience, as more content would be displayed at once when surfing the web with the G6 in portrait mode.

Camera UI

LG claims the 9:18 screen has been put to good use when developing the camera app interface for the G6. You may be wondering how the camera app could benefit from the taller screen when you'll be shooting in either 16:9 or 4:3 most of the time, but apparently, the real fun starts when you start shooting in 1:1 format.

When taking square photos, the display is split into two perfect halves: one reserved for the viewfinder, the other, for previewing already taken pictures. This allows you to simultaneously shoot photos and see the results without leaving the camera app even for a second.

It is improvements to the user experience like this that could help the transition to the new aspect ratio, but phone makers will have to put significant effort into showcasing what can be done before app developers begin implementing similar conveniences into their apps. It's a safe bet that this will take some time, but slow beginnings are not necessarily a bad thing if they lead to something positive in the end.  


The taller display will also positively impact multitasking, LG claims, as the 9:18 aspect ratio will allow for two apps to be opened side-by-side in two perfectly square windows. Some apps will also use an adaptive interface that will change substantially depending on the orientation of the screen. The stock calendar app, for example, will display the calendar in a square window on the left side of the screen, while the right portion will be occupied by a detailed schedule view.

We're still not entirely sure how well the scaling of some content will translate to reality, especially when it comes to watching videos, but LG seems adamant that this is the way to go:

“The LG G6 with FullVision was inspired by the philosophy of experts in the movie industry who believe that an 18:9 ratio screen would be the best solution for viewing both old and new cinematic content in the digital age,” said Juno Cho, president of the LG Electronics Mobile Communications Company.

With Samsung allegedly also prepping a 9:18 display for the Galaxy S8, this may become the next standard for smartphone screen aspect ratios, but it's simply too early to say at this point. We wouldn't really mind taller, narrower phones with smaller bezels and greater screen-to-body ratios, but we also hope that the new setup is put to good use, with user interfaces designed to take advantage of it. It is ultimately the utilization of the new screen ratio, by both phone makers and third-party software developers alike, that will either make or break the transition from 9:16.

Related articles:

Related phones

  • Display 5.7" 1440 x 2880 pixels
  • Camera 13 MP / 5 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2350 MHz
  • Storage 32 GB + microSDXC
  • Battery 3300 mAh(20.5h talk time)



1. Settings

Posts: 2943; Member since: Jul 02, 2014

With that extra screen state, will SD821 able to handle it?


Posts: 1168; Member since: Oct 05, 2015

The SoCs have been able to handle it for a while now. The 821 is perfectly capable, even if there's something better in the horizon.

19. j2001m

Posts: 3061; Member since: Apr 28, 2014

All I going to say that Samsung best to be doing the same as they may have problems with other apps

28. sgodsell

Posts: 7514; Member since: Mar 16, 2013

This is suppose to be LG's first smartphone with an AMOLED display. But we will have to wait for the release date to find out for sure. Because this is suppose to be LG's first Daydream VR compatible smartphone.

9. WPX00

Posts: 511; Member since: Aug 15, 2015

The 810 was able to handle 4K, why wouldn't the 821 able to handle an extra 320 pixels?

12. refillable

Posts: 1071; Member since: Mar 10, 2014

What is more important, earlier launch date or SD 835? SD 835 is hurr durr to me. Faster SoC, faster bands, what not, hurr durr. If it means not taking the chance to go ahead on the launch date, it's idiotic.

18. Settings

Posts: 2943; Member since: Jul 02, 2014

821 and 835 are not leagues away based on paper much more IRL performance. Maybe they're saving the 835 for V30.

2. fancollo

Posts: 130; Member since: Dec 30, 2015

why do these manufacturers try to make marketing and pr for a friggin ratio!!!! it's 1:2..wtf is it with that ridiculous 9:18..!!!

4. xperian

Posts: 421; Member since: Apr 10, 2014

It's for easier comparison to 16:9. Just like 16:10 is not called 8:5

6. mikedemoda

Posts: 128; Member since: Mar 19, 2010

school 'em boy!

7. ibend

Posts: 6747; Member since: Sep 30, 2014

right... just like 16:9 vs 16:10 in laptop/computer screen ratio.. it will be more confusing if people call it 16:9 vs 8:5 or 7:3 for ultrawide (21:9)

25. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

By that logic 4:3 should be 16:12

3. TechGirl90 unregistered

I'm impressed with the utilization of the multitasking capability LG is aiming for in their LG G6, this is could be very convenient, I can't wait until February 26!, I'm excited! ^_^

5. nodes

Posts: 1162; Member since: Mar 06, 2014

even on 21:9 screen, that 'multitasking' view on a phone is still a joke.

10. tangbunna

Posts: 488; Member since: Sep 29, 2016

wow.. windows xp looks amazing multitasking!!!

11. medtxa

Posts: 1655; Member since: Jun 02, 2014

This all is just excuses to make phone doesn't looks odd when a lot of bezels trimmed. no one want to watch blackbar or cropped video.

13. Khyron

Posts: 399; Member since: Sep 28, 2015

if this was implemented by apple IPHONEARENA would says its brilliant! two perfect square apps on screen is magical!!! make user expericience better biased site only praysing fruit logo company everything else is wrong

15. bucky

Posts: 3794; Member since: Sep 30, 2009

you have issues... Apple was not mentioned anywhere. You are the one bringing apple up. Sometimes i honestly think accounts like yours (useless ones) are only for the purpose of sparking troll wars and clicks...

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You mean how liek your friends do on Samsung articles. His point is valid though. When an OEM implements something, PA is always skeptical and tries to find an issue. But when Apple is claiming to be making something, they try to think of the most positive things to say about it, even if it never happens. Example..the Apple book. Its just a book showing Apple's products in a high resolution. You would have thought the book was about, how we found like on another planet and this is what everything looks like.

16. kiko007

Posts: 7520; Member since: Feb 17, 2016

Wtf are you talking about?

17. Z.....

Posts: 355; Member since: Feb 01, 2017

He is talking about the Apple rotten fruit patent troll company,which you love....

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Blinders ----->> |OO|

20. sissy246

Posts: 7129; Member since: Mar 04, 2015

Even though I agree with you about iphonearena being bias there was no reason to bring apple into this.

14. ibend

Posts: 6747; Member since: Sep 30, 2014

and dont forget that this ratio will give 1:1 for each eye on VR which is really good thing

21. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

If the two-screen solution produces completely square screens... who cares if the phone is in Portrait or Landscape mode? You would still see / interact with the display in either orientation. One would be side-by-side, the other would be top-bottom.

26. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Just checking to see if, oh never mind. He's here already. Ugh. Good grief.

27. android1234

Posts: 203; Member since: Feb 09, 2010

Well it all depends on both UI's. Samsung using the SD835 might be slower or more choppy compared to the G6 running on the SD821. Samsung's UI is still prone with slowing down and lag here and there. If they can optimize perfectly this year, it should be smooth. So far, the Google Pixel has the smoothest UI.

30. dazed1

Posts: 806; Member since: Jul 28, 2015

ROFL, you haven't watching speedtest right>?

29. dazed1

Posts: 806; Member since: Jul 28, 2015

All this info is useless when you got 8000K as a default white balance/bad calibration and somewhat low sunlight brightness.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.