King withdraws U.S. trademark application for "Candy"

Despite the bad rap that King received from trying to turn a widely used word into an asset, the company is on track to go public. As we already told you last week, the developer is seeking to raise $500 million via an IPO. The company will have its shares traded on the NYSE under the symbol KING. To show you how profitable a hit mobile game can be, Candy Crush Saga was responsible for revenue of $1.88 billion in 2013, which generated profits of $568 million. The one game made up 78% of King's revenue last year.
The company hopes that it scored a public relations coup on Tuesday by withdrawing its request to trademark the word "candy" in the states. The application to withdraw the original filing can be seen below.
source: USPTO, Kotaku via Pocketlint
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