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Candy Crash Saga developer goes public, wants to raise $500 million in an IPO

Posted: , by Peter K.

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Candy Crash Saga developer goes public, wants to raise $500 million in an IPO
King, the developer behind Candy Crush Saga, announced that it has filed a registration statement to the USSEC (United States Securities and Exchange Commission) and is set to go public. The game developer plans to raise as much as $500 million via its IPO (initial public offering). It is currently unknown how many ordinary shares will be offered on the stock market. It seems, however, that King will use its own name as a ticker symbol on NYSE (New York Stock Exchange) – "KING".

King is mostly popular for the aforementioned Candy Crush Saga, but the company has also been involved in a patent scandal, as it has trademarked both "candy" and "saga". Take-down letters were sent to many developers, whose games contain these words in their titles and infringe the trademark. But the community of game developers didn't remain idle – an internet campaign, called Candy Jam, was recently launched. Its purpose is to troll King by encouraging the developers to create simple games, which contain "candies" both in their titles and as a gameplay element. Currently, more than 450 games have been created as a part of the Candy Jam campaign.

source: PRNewswire

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posted on 18 Feb 2014, 11:51

1. LikeMyself (Posts: 459; Member since: 23 Sep 2013)

I hate this developer. Normally developers are not that greedy and are mostly foot on earth people as they are intelligent!
Couldn't resist:
King is part of illuminati(eye) :D

posted on 18 Feb 2014, 13:33

4. sgodsell (Posts: 4864; Member since: 16 Mar 2013)

I hate the fact that they got a trademark for the word Candy.

posted on 19 Feb 2014, 03:40

9. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)

he is pale in comparison with the infamous dev behind flappy bird "Dong Nguyen", guess what would've happened had he patented the term "bird" ? angry birds will surely be in a trouble for sure

posted on 18 Feb 2014, 12:22 1

2. androiphone20 (Posts: 1654; Member since: 10 Jul 2013)

I believe the GoPro empire is also getting an IPO, I hope they'll hit it off on a good note

posted on 18 Feb 2014, 13:01

3. McLTE (Posts: 922; Member since: 18 Oct 2011)

2 words.. F@@K King.

posted on 18 Feb 2014, 13:41

5. saiki4116 (Posts: 405; Member since: 31 Mar 2011)

This is so f@@king ridiculus...All hail FB peer pressure.

posted on 18 Feb 2014, 13:52

6. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

I hope they do this so that they can crash and burn in the stock market afterwards :)

posted on 18 Feb 2014, 13:53 1

7. Mxyzptlk (unregistered)

Patenting and trademarking something generic. The absurdity of them.

posted on 18 Feb 2014, 14:25

8. JMartin22 (Posts: 2013; Member since: 30 Apr 2013)

What's more absurd is how outrageously gauging their IAPs are. They can take their money trap games (along with Glu Mobile, Gamevil, Morbage and Gameloft) and shove it.

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