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King also wants a trademark on "Saga"

Posted: , by Michael H.

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King also wants a trademark on
Just in case you didn't get pissed off enough at the absurd news earlier today that Candy Crush Saga developer King is attempting to obtain the trademark for the word "candy", the developer is continuing its quest and is aiming to also get a trademark on the word "saga". Aside from the insane idea that a company should even be able to trademark a common word like that, King does have a bit better argument for the word "saga" than "candy".

The developer only has the one game - Candy Crush Saga - with the word "candy" in the title, but it has seven different games that include the word "saga", including Farm Heroes Saga, Pet Rescue Saga, and Papa Pear Saga. And, as part of its process, King has already filed a legal challenge to The Banner Saga, which is an RPG from developer Stoic. Not only does The Banner Saga not have any similarities to any King properties, but The Banner Saga is only available for PC and Mac, and is not available on mobile platforms (or through Facebook, where King lives). 

A King spokesman told Kotaku that this legal action is not designed to stop The Banner Saga from using the name, but to essentially set a precedent for future cases:

We do not have any concerns that Banner Saga is trying build on our brand or our content. However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. 
In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion. If we had not opposed Banner Saga's trade mark application, it would be much easier for real copy cats to argue that their use of "Saga" was legitimate

Of course, aside from the trademark issues, it seems that no one has pointed out to King that literally all of its games are clones of other popular titles. Candy Crush Saga is a modified version of Bejeweled and dozens of other matching games, Papa Pear Saga is a clone of Peggle, and Bubble Witch Saga has roots going back to the 90s with Puzzle Bobble and Snood. But, it's obviously bad to cause confusion with a name, right? Next, King will likely go after any product that refers to "Star Wars: The Complete Saga".

source: Kotaku 1 & 2

  • Options

posted on 22 Jan 2014, 11:10 7

1. PorkyBurger (Posts: 585; Member since: 18 May 2013)

What the duck is going on with King? Trademark my a$$. :P

posted on 22 Jan 2014, 13:42 4

15. Reluctant_Human (Posts: 904; Member since: 28 Jun 2012)

If they could find a way they would and then issue you a cease and desist on your own @$$

posted on 22 Jan 2014, 15:31 4

20. Pancholo (Posts: 380; Member since: 27 Feb 2012)

You'll have your @$$ surgically removed by the end of this year due to infringement!

Anyway, we should all boycott and rally in their forums or something... This is retarded, and I reeeeeeeeeeeeally hate when, in these cases, they use that dreaded phrase: "...is trying build on our brand or our content." Screw you!

posted on 22 Jan 2014, 11:35 5

2. power_x (Posts: 264; Member since: 28 Aug 2013)

What about trademarking the word "game" ????

posted on 22 Jan 2014, 11:37 6

3. ZeroCide (Posts: 785; Member since: 09 Jan 2013)

Most games are sagas, just because they don't use the word does't mean they aren't. Trademaking something that is hurtful to the industry. Sagas in the industry have been around since before Mario and Luigi.

This is Stupid!.... like Apple patents!

posted on 22 Jan 2014, 12:06 4

4. hurrycanger (Posts: 1624; Member since: 01 Dec 2013)

Saiyan Saga, Frieza Saga, Android Saga, etc.
One day King will go back and sue all these xD

posted on 22 Jan 2014, 12:24 4

5. Mxyzptlk (unregistered)

Hey while we're at it, let's trademark every generic name in the book.

posted on 22 Jan 2014, 13:16 7

9. lyndon420 (Posts: 4963; Member since: 11 Jul 2012)

Yeah...like common shapes right? Right?

posted on 22 Jan 2014, 13:51 3

17. VZWuser76 (Posts: 4752; Member since: 04 Mar 2010)

It took a while, but you and I finally agree on something. This guy is nucking futs. As I recall, anything in the dictionary is public domain and therefore cannot be trademarked or copyrighted. He could trademark the entire name of his games, or trademark the design of the name (font, color, size, etc), but not a specific word that is public domain. The fallacy of this is apparent in that he can go after a title which has nothing to do with his IP, and isn't even available on his platform where it could be competitive. I swear the patent/trademark office would be better served hiring chimps to run it, the same level of intelligence with less paid in wages.

The fact that he ripped of the concept of his games and then is trying to shut everyone out from doing the same is the height of hypocrisy (and let's throw in douchebaggery for good measure). I have yet to play one of his games, and this little maneuver has made sure I won't do so in the future.

posted on 22 Jan 2014, 12:54 1

6. Killertech2099 (Posts: 148; Member since: 28 Sep 2013)

This is just getting ridiculous

posted on 22 Jan 2014, 13:11 4

7. SuperAndroid507 (Posts: 356; Member since: 06 Jan 2014)

Now Apple will patent the word iSaga and then sue King for that...

posted on 22 Jan 2014, 13:24 1

10. Miracles (Posts: 560; Member since: 31 Aug 2013)

Totally :D

posted on 22 Jan 2014, 13:15 4

8. lyndon420 (Posts: 4963; Member since: 11 Jul 2012)

If candy & saga gets patented... I say boycott the patent office and vote no confidence.

posted on 22 Jan 2014, 13:32 5

11. hypergreatthing (Posts: 43; Member since: 13 Jun 2012)

I'll make an app called saga: crush candy soon. Watch for it.

posted on 22 Jan 2014, 13:39 3

13. TBomb (Posts: 840; Member since: 28 Dec 2012)

My game is going to be Randy Rush Epic... team up? haha

posted on 22 Jan 2014, 15:25 2

19. Pancholo (Posts: 380; Member since: 27 Feb 2012)

Please. Release it in the Play Store and let it rain with angry comments against King's games!

posted on 22 Jan 2014, 13:36 1

12. 0kax0el0 (Posts: 220; Member since: 15 Nov 2012)

This is only a diversion, so that when Apple tries to patent a brick everyone say "yeah, whatever".

posted on 22 Jan 2014, 17:22

21. reckless562 (banned) (Posts: 1153; Member since: 09 Sep 2013)

looooooollll @ brick

posted on 22 Jan 2014, 13:40 4

14. deathgod (Posts: 122; Member since: 23 Nov 2011)

This is just stupid, how could the trademark office grant trademarks to common words that are just a part of your product? They want to trademark, candy crush saga, cool, but not just candy or saga. It's ridiculous

posted on 22 Jan 2014, 13:43 1

16. Reluctant_Human (Posts: 904; Member since: 28 Jun 2012)


posted on 22 Jan 2014, 13:57 3

18. VZWuser76 (Posts: 4752; Member since: 04 Mar 2010)

Today your screen name is how I feel. That something like this is allowed makes me lose hope that the words humanity and common sense could be used in the same sentence. Now whenever someone says "People aren't that stupid" I can point to this article (or the previous candy article) and reply "Really?...Really?"

posted on 22 Jan 2014, 18:07

22. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

I hate companies like this personally. I made a point to rant about it for my Youtube channel earlier today. Same name as my username on here if you wanna watch a 12 minute vlog on it, promise it's not too bad.

posted on 22 Jan 2014, 18:20 1

23. kaikuheadhunterz (Posts: 1157; Member since: 18 Jul 2013)

At least they can earn something from suing "The Twilight Saga"

posted on 22 Jan 2014, 21:25

24. REXTECH (Posts: 15; Member since: 04 Dec 2013)

Soon people will start patenting colors

posted on 22 Jan 2014, 23:39

25. Arthurhkt (Posts: 582; Member since: 19 Apr 2012)

I think i should start trademark the word "The", game, eat, play, apps, program, computer, smartphone, face, book, "and", ".", ".", sleep, what, "?", "!" or any generic words that we use daily, how the hell they can trademark such generic word like Saga? This is ridiculous.

posted on 23 Jan 2014, 00:51

26. LordCaedus (Posts: 85; Member since: 01 Nov 2013)

Since when are you allowed to sue/cease and desist someone retroactively? Just because you now have the "trademark" on it shouldn't mean you can go after someone else using the word before you got the "rights" to it. I totally think that both this, and the other story are so stupid. Words are Public Domain. Just like classic books. Does this mean I can't make a PC game and call it anything with "Candy" or "Saga" in the title? This is "App Store" all over again. Are we allowed to protest this?

posted on 23 Jan 2014, 11:32

27. sheikhtalha (Posts: 1; Member since: 23 Jan 2014)

just uninstalled the f$##ing app......this is height of madness....

posted on 23 Jan 2014, 12:15

28. saiki4116 (Posts: 404; Member since: 31 Mar 2011)

This is f*****g Hilarius, First of all the game is not any different than the ones I have played in many chinese based phones, but with a social layer( Peer Pressure). I have played some 30 odd levels, then the game asks me get help from 3 friends to unlock additional levels..I uninstalled at that moment, now he is trying to trademark all this generic terms..

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