King also wants a trademark on "Saga"

King also wants a trademark on "Saga"
Just in case you didn't get pissed off enough at the absurd news earlier today that Candy Crush Saga developer King is attempting to obtain the trademark for the word "candy", the developer is continuing its quest and is aiming to also get a trademark on the word "saga". Aside from the insane idea that a company should even be able to trademark a common word like that, King does have a bit better argument for the word "saga" than "candy".

The developer only has the one game - Candy Crush Saga - with the word "candy" in the title, but it has seven different games that include the word "saga", including Farm Heroes Saga, Pet Rescue Saga, and Papa Pear Saga. And, as part of its process, King has already filed a legal challenge to The Banner Saga, which is an RPG from developer Stoic. Not only does The Banner Saga not have any similarities to any King properties, but The Banner Saga is only available for PC and Mac, and is not available on mobile platforms (or through Facebook, where King lives). 

A King spokesman told Kotaku that this legal action is not designed to stop The Banner Saga from using the name, but to essentially set a precedent for future cases:

Of course, aside from the trademark issues, it seems that no one has pointed out to King that literally all of its games are clones of other popular titles. Candy Crush Saga is a modified version of Bejeweled and dozens of other matching games, Papa Pear Saga is a clone of Peggle, and Bubble Witch Saga has roots going back to the 90s with Puzzle Bobble and Snood. But, it's obviously bad to cause confusion with a name, right? Next, King will likely go after any product that refers to "Star Wars: The Complete Saga".

source: Kotaku 1 & 2



28. saiki4116

Posts: 413; Member since: Mar 31, 2011

This is f*****g Hilarius, First of all the game is not any different than the ones I have played in many chinese based phones, but with a social layer( Peer Pressure). I have played some 30 odd levels, then the game asks me get help from 3 friends to unlock additional levels..I uninstalled at that moment, now he is trying to trademark all this generic terms..

27. sheikhtalha

Posts: 1; Member since: Jan 23, 2014

just uninstalled the f$##ing app......this is height of madness....

26. LordCaedus

Posts: 85; Member since: Nov 01, 2013

Since when are you allowed to sue/cease and desist someone retroactively? Just because you now have the "trademark" on it shouldn't mean you can go after someone else using the word before you got the "rights" to it. I totally think that both this, and the other story are so stupid. Words are Public Domain. Just like classic books. Does this mean I can't make a PC game and call it anything with "Candy" or "Saga" in the title? This is "App Store" all over again. Are we allowed to protest this?

25. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

I think i should start trademark the word "The", game, eat, play, apps, program, computer, smartphone, face, book, "and", ".", ".", sleep, what, "?", "!" or any generic words that we use daily, how the hell they can trademark such generic word like Saga? This is ridiculous.


Posts: 15; Member since: Dec 04, 2013

Soon people will start patenting colors

23. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

At least they can earn something from suing "The Twilight Saga"

22. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I hate companies like this personally. I made a point to rant about it for my Youtube channel earlier today. Same name as my username on here if you wanna watch a 12 minute vlog on it, promise it's not too bad.

14. deathgod

Posts: 122; Member since: Nov 23, 2011

This is just stupid, how could the trademark office grant trademarks to common words that are just a part of your product? They want to trademark, candy crush saga, cool, but not just candy or saga. It's ridiculous

16. Reluctant_Human

Posts: 914; Member since: Jun 28, 2012


18. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Today your screen name is how I feel. That something like this is allowed makes me lose hope that the words humanity and common sense could be used in the same sentence. Now whenever someone says "People aren't that stupid" I can point to this article (or the previous candy article) and reply "Really?...Really?"

12. 0kax0el0

Posts: 238; Member since: Nov 15, 2012

This is only a diversion, so that when Apple tries to patent a brick everyone say "yeah, whatever".

21. reckless562

Posts: 1153; Member since: Sep 09, 2013

looooooollll @ brick

11. hypergreatthing

Posts: 44; Member since: Jun 13, 2012

I'll make an app called saga: crush candy soon. Watch for it.

13. TBomb

Posts: 1749; Member since: Dec 28, 2012

My game is going to be Randy Rush Epic... team up? haha

19. Pancholo

Posts: 380; Member since: Feb 27, 2012

Please. Release it in the Play Store and let it rain with angry comments against King's games!

7. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

Now Apple will patent the word iSaga and then sue King for that...

10. Miracles

Posts: 560; Member since: Aug 31, 2013

Totally :D

6. Killertech2099

Posts: 148; Member since: Sep 28, 2013

This is just getting ridiculous

5. Mxyzptlk unregistered

Hey while we're at it, let's trademark every generic name in the book.

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

It took a while, but you and I finally agree on something. This guy is nucking futs. As I recall, anything in the dictionary is public domain and therefore cannot be trademarked or copyrighted. He could trademark the entire name of his games, or trademark the design of the name (font, color, size, etc), but not a specific word that is public domain. The fallacy of this is apparent in that he can go after a title which has nothing to do with his IP, and isn't even available on his platform where it could be competitive. I swear the patent/trademark office would be better served hiring chimps to run it, the same level of intelligence with less paid in wages. The fact that he ripped of the concept of his games and then is trying to shut everyone out from doing the same is the height of hypocrisy (and let's throw in douchebaggery for good measure). I have yet to play one of his games, and this little maneuver has made sure I won't do so in the future.

4. hurrycanger

Posts: 1776; Member since: Dec 01, 2013

Saiyan Saga, Frieza Saga, Android Saga, etc. One day King will go back and sue all these xD

3. ZeroCide

Posts: 819; Member since: Jan 09, 2013

Most games are sagas, just because they don't use the word does't mean they aren't. Trademaking something that is hurtful to the industry. Sagas in the industry have been around since before Mario and Luigi. This is Stupid!.... like Apple patents!

2. power_x

Posts: 264; Member since: Aug 28, 2013

What about trademarking the word "game" ????

1. PorkyBurger

Posts: 585; Member since: May 18, 2013

What the duck is going on with King? Trademark my a$$. :P

15. Reluctant_Human

Posts: 914; Member since: Jun 28, 2012

If they could find a way they would and then issue you a cease and desist on your own @$$

20. Pancholo

Posts: 380; Member since: Feb 27, 2012

You'll have your @$$ surgically removed by the end of this year due to infringement! Anyway, we should all boycott and rally in their forums or something... This is retarded, and I reeeeeeeeeeeeally hate when, in these cases, they use that dreaded phrase: " trying build on our brand or our content." Screw you!

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