Kantar WorldPanel: Apple iPhone top handset, Android top OS in U.S. and China during Q4 2015


According to Kantar Worldpanel ComTech, the Apple iPhone was the top-selling handset in the U.S. and China during the fourth quarter of 2015. In the U.S., the iPhone had a 39.1% share of the smartphone market during the fourth quarter. Despite that figure, first time smartphone buyers are not flocking to the device as much as they once were. 11% of fourth quarter iPhone sales in the U.S. came from rookie smartphone purchasers, down from 20% a year ago. 

Looking at OS distribution, Android remained the leader as it accounted for 59.1% of sales in the U.S. and an even higher 71.4% in China. Huawei was the top seller of Android handsets in the country during the fourth quarter, with a 34% market share. Xiaomi was second with 24%. With its wide price range running from the expensive to the cheap, Android continues to grab sales in the U.S. from the increasingly smaller number of first time smartphone buyers. And in the states, lower priced Android phones from ZTE, Huawei and Alcatel are taking business away from Samsung and HTC.

In the U.S., Android and iOS were followed by Windows, which had a 1.6% share of Q4 smartphone sales. BlackBerry accounted for .1% Android gained 11.5 percentage points from the 47.6% share it owned in the U.S. during the 2014 fourth quarter.  Apple's iOS slipped 8.6 percentage points over the same time period.

source: KantarWorldPanel via CNET

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15 Comments

3. Unordinary unregistered

But according the people in PA's comments, the iPhone doesn't sell in China?! WHAT KIND OF SORCERY IS THIS?!?! Also, according to yesterday's phone conference, Tim Cook was “blown away” by the level of Android switchers [to iPhone]–highest ever by far.

12. marorun

Posts: 5029; Member since: Mar 30, 2015

But market share of android increase and ios shrink. funny how you can play around with number lol.

26. sgodsell

Posts: 7225; Member since: Mar 16, 2013

Last quarter Android combined sold 320 million smartphones. That is just 90 days. Quarter before that one 300 million.

13. tedkord

Posts: 17318; Member since: Jun 17, 2009

First, no one said it doesn't sell in China. They said it doesn't sound nearly as much as Android, which was proven by this After your second statement, Tim Cook has no idea how many people switch from Android to iOS. It's a made up statistic.

15. willard12 unregistered

Tim Cook also said," we just want people to invent their own stuff" and "it is important that Apple not become the developer for the world." Of course, the day after he said that, the ITC found Apple guilty of violating a Motorola patent. 3 years later, Apple has a pencil that works on a large tablet with split-screen capability and a keyboard cover. People say the craziest things.

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yet Google's marketshare numbers keep goign up. So my question would be this; Even though Apple is "claiming" more people are switching from Android to iOS, why is Google's market share numbers going up? How about this...if for example 3% of Android phone users switched to something else and Apple got 40% of 3%, how small of an amount of people is that? What I am trying to show is this. If Google did lose customers to Apple, only a small percentage of them actually bought an iOS device. Android has 1.3Billion users. if 3% of them leave Android, and Apple gets 40% of the 3% and the other 60% evenly divides to let's say Windows Phone and Blackberry (which is now Android), even though Apple took more of the users, 3% of 1Billion is a very small number...and if Apple only got 40% of the 3%, when you do the math and only a few hundred thousand people. Least year Apple probably had 800,000 people using iOS...now its 200M, which means all 200,000 could have came from Android. Which would be roughly 40% of 3% based on my example. In other words, claiming more peopel switched from iOS and claiming the number was 30% as an example, doesn't mean it was a lot of people at one time. Apple loves to play with numbers, and when you go and facy check; you find it was all smoke an mirrors. Example. Apple claimed they had more people on one of the latest version of OS X at the time when Microsoft released Windows 7. Saying that a high percentage of Mac users were already on the new OS while a lower percentage was on Windows 7. What they failed to say was, even though Microsoft had a lower percentage of users on Windows 7, that percentage of people was still MORE PEOPLE THAT WERE USING OS X.

6. darkkjedii

Posts: 30972; Member since: Feb 05, 2011

Google and Apple continue their dominance. Google (market share), Apple (profit margin).

9. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Surprise, surprise...

16. Commentator

Posts: 3722; Member since: Aug 16, 2011

Has this changed at all for five years?

21. Macready

Posts: 1818; Member since: Dec 08, 2014

That was a good sales pitch for Apple. But the other side of the coin is that the iOS mobile market share dropped in the US, EU, south America and Japan. Only China saw growth according to those stats from Kantar, but that's partially distorted because the new iPhones were sold 3 weeks earlier than last year in China, thus a 30% longer period of sales during the quarter.

22. hado86

Posts: 177; Member since: Oct 15, 2014

Life is good with both and the future of both rest with cross platforming. And when Microsoft get it together they will definitely be a player.

23. ibend

Posts: 6747; Member since: Sep 30, 2014

lets just remove that purple and merge that to "others"

25. Nathillien unregistered

iPhone??? Which one? LOL

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ok, going to the source link.....some interesting findings using the map ... Looks like iOS took some market share from Android and WP/Win Mo. Ok fine.. WP declined enough that MS should be worried. And poor BB. This is about OS market share....so I'm sure the Priv counts for Android...

28. SkyfallWalker

Posts: 73; Member since: Jan 28, 2016

People really like the iPhone. Congrats Apple.

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