John Legere is as animated as ever in T-Mobile's outrageously funny holiday video4
Over the last few years, T-Mobile has started a tradition of disseminating a hilarious video during the holiday season. The videos usually feature the carrier's CEO John Legere, who ends up getting a few digs in on "dumb and dumber" (Legere's pet name for Verizon and AT&T) and their executives. In 2015, the un-executive led a choir through some unusual Christmas songs. How unusual? To the tune of Santa Claus is Coming to Town, the choir sang "Oh, you'd better not gouge, you'd better not scam, Death Star and Big Red we're hip to your sham, Un-carrier is coming to town."
Last year's video was a comedic take-off of The Christmas Carol. Scrooge (wearing a Verizon night cap) is awoken by a shadowy, mysterious figure. The wealthy miser asks "Are you the ghost of Christmas future?." The mysterious stranger reveals himself to be John Legere. "No dumb-ass. I'm the future of wireless," says the T-Mobile CEO.
This year, Legere and T-Mobile parody those holiday classics for the kids that use stop-action animation. It is the same technique used to produce kiddie shows like Gumby. This video though, is not for kids. It starts with an elf talking to a reindeer when Santa's helper is interrupted by a phone call. "You get coverage out here?," asks Rudolph. The elf replies that he has T-Mobile, explaining why he can get a call in the North Pole. And that is the cue for John Legere to make his appearance, decked out as usual in a magenta T-Mobile t-shirt and a black jacket.
It turns out that Legere is passing through the North Pole, seeking the Island of Misfit CEOs. Rudolph tells Legere that he was just talking about how the T-Mobile leader saved the wireless industry from the abominable carriers. Suddenly, Frosty the Snowman comes to life, reminiscing about the abominable carriers' propensity to take gold and silver from the people of the world. The snowman goes into a long story about T-Mobile's rival carriers and how they blanketed the world with taxes, fees and data caps. "The Un-carrier cut through the BS and gave customers what they were looking for," Frosty noted.
The video concludes with Legere giving thanks to his fellow executive team and employees. He then repeated what he said at the end of last year's video, "We won't stop." And while you are not going to see this tale played on Nickelodeon or the Disney Channel, you can watch it right now by clicking on the video at the top of this story.