HTC

Is TCL considering an acquisition of HTC?

Is TCL considering an acquisition of HTC?
A Weibo post from TCL chairman Li Dongsheng, hints at a possible acquisition of HTC. The company previously purchased the ailing handset manufacturing business of Alcatel and helped turn it around. While there is no guarantee that TCL will make a bid for the struggling HTC, Li's post raved about Cher Wang. co-founder and Chairwoman of HTC.

The Weibo post by TCL's chairman also stated that Taiwanese firms like TCL and HTC should come together to take on Apple and Samsung. For its most recent quarter, HTC reported earnings that were higher than last year, but lower on a sequential basis.

HTC is about to hold an event on October 8th at which it is expected to introduce a new action camera. At the same time, it could unveil the HTC Desire EYE, a new "selfie" phone with a 13MP front-facing camera. And there is a possibility that the HTC Nexus 9 tablet could also be introduced.

So what is the problem with HTC? The company can certainly build a top-notch handset, witness the HTC One (M8). But when it comes to marketing, the manufacturer falls way behind Apple and Samsung. Last year, the company paid $12 million to actor Robert Downey Jr. for a failed ad campaign. This year, it was Gary Oldman who pitched the HTC One (M8) in a series of commercials that did nothing to get consumers interested in the device.

Perhaps a purchase by TCL is just the thing that HTC needs to shake up its marketing. CEO Peter Chou was relieved of his marketing duties about a year ago as Chairwoman Wang added that to her list of job duties.

source: Weibo, GSMDome via GSMArena

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24 Comments

1. lighttjedii

Posts: 24; Member since: Oct 05, 2014

This could be a big deal if it does happen

2. amats69

Posts: 1527; Member since: Nov 12, 2012

HTC +TCL = HTCL :)

3. JMartin22

Posts: 2370; Member since: Apr 30, 2013

What's the problem with HTC and why don't their phones sell? Why is it so incomprehensible for tech readers to understand this... HTC to consumers just doesn't resonate quality or reliability to them. And HTC phones have had their fair share of issues with their handsets, historically speaking.

5. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Well, they also don't advertise. I have an HTC M8 and a Note 3 and. the M8 is FAR nicer it blows me away how nice this phone is. I'm at my core a Moto fan, and I'm proud of their latest handsets, but I do recognize that the Droid X2 and the Bionic pissed a lot of people off. I imagine HTC lost a lot of people with poor battery life. I would get two days typically from my RAZR. This M8 gets me 3-5 days, any battery issues they might have had, they don't anymore. This HTC M8 and Note 3 are my first from HTC and Sammy, and I'm a lot more impressed with the M8. the Note had HORRIBLE "S" versions of Google Apps, I had to disable all of them, reinstall the Google ones, and install Nova Launcher to smooth the phone out (everything just runs better...) The M8 is just beautiful, the camera isn't the greatest, but it is better than the RAZR's camera, about as good as an IPhone 4s camera

17. mdorno

Posts: 47; Member since: Aug 17, 2011

I agree with the comment about Moto pissing off customers with the X2 as it was a hot steaming pile of crap. It regularly crashed and rebooted multiple times a day due to beyond horrendous software coding. But beyond that I hope the Nexus 6 is everything we want. It looks like Moto rectified the software issues by de-bloating Blur and focusing on proven hardware. I want my Nexus 6 now Google.

24. cybertec69

Posts: 32; Member since: Aug 17, 2014

Your M8 gets you 3-5 days, really, so I guess you don't use it often, lol.

25. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Most phones can't even sit idle for two days, let alone be used for 3-5

4. fzacek

Posts: 2486; Member since: Jan 26, 2014

That's what I hate about the today's society. Advertising = sales, no matter how good or bad the device actually is...

6. EclipseGSX

Posts: 1776; Member since: Oct 18, 2011

Feel free to go live in a 3rd world country like Uganda. That's a pretty stupid reason to hate society...

8. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I don't know about hating society, but it makes you worry when people simply accept everything on TV or the internet at face value. Seems people don't like to think for themselves anymore, and that leads to scary things.

11. Birds

Posts: 1172; Member since: Nov 21, 2011

Reread his statement. He said its something he hates about society not something he finds worth of hating society over....two vastly different things.

12. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Tell that to Samsung, with the largest marketing budget by far and stalled flagship sales. Marketing isn't everything.

23. shahrooz

Posts: 792; Member since: Sep 17, 2013

there are so many other things I hate about today's society. btw society is not only dependent on time it depends on location too.

7. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Damn it. China's taking over. first Motorola? then HTC?

10. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Why? You jelly?

13. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Can anyone explain who the hell is TCL?

22. Dattack

Posts: 61; Member since: Jan 09, 2013

TCL is one of the 25 biggest companies that is active in the consumer electronics producer world. It also is the 3rd largest television producer. The company has 50.000 employees.

14. blitzkreig

Posts: 103; Member since: Aug 18, 2014

Ever heard of alcatel? Not too long ago those guys were sailing in the same boat as HTC is now. TCL acquired alcatel and released the one touch series. Alcatel is in the black now. I prefer a chinese company taking over HTC. It seems they are the only true innovators these days barring Samsung. If not anything atleast the prices will come down. HTC has a hopeless pricing strategy especially when compared to the slew of high quality/low cost devices from china available here in Asia. When a juggernaut like Samsung can feel the heat, why won't HTC?

15. Rapha.194

Posts: 34; Member since: Sep 23, 2014

s experiencing difficulty because they made ​​mistakes. HTC One M7 - Battery and bad camera. HTC One M8 - bad camera

16. syamjith

Posts: 10; Member since: Oct 01, 2014

Bad Deal..

18. greenelektron

Posts: 537; Member since: Sep 10, 2014

TCL= Alcatel. Omg

19. Chuck007

Posts: 1410; Member since: Mar 02, 2014

I'd welcome to acquisition. That way HTC can live longer and be backed by a company that knows how to make some decent phones (TCL owns Alcatel mobile).

20. gigantos

Posts: 63; Member since: Jul 25, 2013

No please. A Lenovo acquisition of Motorola is enough.

21. newbey123

Posts: 701; Member since: Mar 19, 2012

Not going to happen.

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