Is TCL considering an acquisition of HTC?
posted by Alan F. / Oct 06, 2014, 5:18 PM
The Weibo post by TCL's chairman also stated that Taiwanese firms like TCL and HTC should come together to take on Apple and Samsung. For its most recent quarter, HTC reported earnings that were higher than last year, but lower on a sequential basis.
HTC is about to hold an event on October 8th at which it is expected to introduce a new action camera. At the same time, it could unveil the HTC Desire EYE, a new "selfie" phone with a 13MP front-facing camera. And there is a possibility that the HTC Nexus 9 tablet could also be introduced.
So what is the problem with HTC? The company can certainly build a top-notch handset, witness the HTC One (M8). But when it comes to marketing, the manufacturer falls way behind Apple and Samsung. Last year, the company paid $12 million to actor Robert Downey Jr. for a failed ad campaign. This year, it was Gary Oldman who pitched the HTC One (M8) in a series of commercials that did nothing to get consumers interested in the device.
Perhaps a purchase by TCL is just the thing that HTC needs to shake up its marketing. CEO Peter Chou was relieved of his marketing duties about a year ago as Chairwoman Wang added that to her list of job duties.
source: Weibo, GSMDome via GSMArena
Posts: 2328; Member since: Apr 30, 2013
What's the problem with HTC and why don't their phones sell? Why is it so incomprehensible for tech readers to understand this... HTC to consumers just doesn't resonate quality or reliability to them. And HTC phones have had their fair share of issues with their handsets, historically speaking.
posted on Oct 06, 2014, 5:25 PM 0
Posts: 1476; Member since: Oct 26, 2011
Well, they also don't advertise. I have an HTC M8 and a Note 3 and. the M8 is FAR nicer it blows me away how nice this phone is. I'm at my core a Moto fan, and I'm proud of their latest handsets, but I do recognize that the Droid X2 and the Bionic pissed a lot of people off. I imagine HTC lost a lot of people with poor battery life. I would get two days typically from my RAZR. This M8 gets me 3-5 days, any battery issues they might have had, they don't anymore. This HTC M8 and Note 3 are my first from HTC and Sammy, and I'm a lot more impressed with the M8. the Note had HORRIBLE "S" versions of Google Apps, I had to disable all of them, reinstall the Google ones, and install Nova Launcher to smooth the phone out (everything just runs better...) The M8 is just beautiful, the camera isn't the greatest, but it is better than the RAZR's camera, about as good as an IPhone 4s camera
posted on Oct 06, 2014, 6:00 PM 9
Posts: 38; Member since: Aug 17, 2011
I agree with the comment about Moto pissing off customers with the X2 as it was a hot steaming pile of crap. It regularly crashed and rebooted multiple times a day due to beyond horrendous software coding. But beyond that I hope the Nexus 6 is everything we want. It looks like Moto rectified the software issues by de-bloating Blur and focusing on proven hardware. I want my Nexus 6 now Google.
posted on Oct 06, 2014, 9:06 PM 0
Posts: 2486; Member since: Jan 26, 2014
That's what I hate about the today's society. Advertising = sales, no matter how good or bad the device actually is...
posted on Oct 06, 2014, 5:48 PM 11
Posts: 1770; Member since: Oct 18, 2011
Feel free to go live in a 3rd world country like Uganda. That's a pretty stupid reason to hate society...
posted on Oct 06, 2014, 6:06 PM 1
Posts: 4974; Member since: Mar 04, 2010
I don't know about hating society, but it makes you worry when people simply accept everything on TV or the internet at face value. Seems people don't like to think for themselves anymore, and that leads to scary things.
posted on Oct 06, 2014, 6:17 PM 4
Posts: 1157; Member since: Jul 18, 2013
Can anyone explain who the hell is TCL?
posted on Oct 06, 2014, 7:52 PM 0
Posts: 103; Member since: Aug 18, 2014
Ever heard of alcatel? Not too long ago those guys were sailing in the same boat as HTC is now. TCL acquired alcatel and released the one touch series. Alcatel is in the black now. I prefer a chinese company taking over HTC. It seems they are the only true innovators these days barring Samsung. If not anything atleast the prices will come down. HTC has a hopeless pricing strategy especially when compared to the slew of high quality/low cost devices from china available here in Asia. When a juggernaut like Samsung can feel the heat, why won't HTC?
posted on Oct 06, 2014, 8:11 PM 0
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