Infinity to bring Visual Radio to the US
HP and Infinity Broadcasting today announced they will work together to deploy Visual Radio to U.S. listeners. Infinity is the first broadcaster to commit to the delivery of the service in the United States.
Developed by Nokia and offered by HP, Visual Radio adds a new dimension to FM radio with interactive content and services for mobile listeners. Visual Radio allows listeners to tune in to local FM radio via their mobile phones while simultaneously receiving interactive information and graphics that are synchronized with the broadcast. Text and graphics are delivered via the cellular network onto the screen of the mobile handset.
Adding to their listening experience, users can view the title and artist of a song playing, check upcoming concert dates, purchase ring tones or other content from the artist, and participate in radio station promotions. For radio station operators, Visual Radio can increase listener loyalty and advertising revenue. For mobile carriers, Visual Radio provides an opportunity to increase data services usage and revenue, as well as average revenue per user.
Visual Radio is sold and marketed by HP to both broadcasters and mobile operators. HP provides the Visual Radio service as a hosted solution and enables a mobile operator to provide it as a service to its subscribers. HP also installs the Visual Radio software tools broadcasters need to develop the interactive visual content synchronized to the radio broadcast.