Indian OEM Micromax will expand to Europe and the U.S.; new Windows Phone on tap for 2014
The game plan, according to the executive, is to launch later this year in Russia where 1 million smartphones a month are being sold. After establishing a beachhead in Russia, Micromax plans on expanding to Romania and Pakistan. The target, according to Sharma, is to launch a smartphone in the U.S. around the time of the 2015 Super Bowl. According to the executive, unlocked phones are picking up ground in Europe and in the U.S. Looking at the U.K., the executive said that the share between locked at unlocked handsets is now 50:50.
Micromax has a factory in Rudrapur that is churning out tablets and televisions, and the company has left some space to produce smartphones from the plant. Overall, Micromax seeks to double production of smartphones next year to 50 million units. Just six months following the company's last fiscal year, it has already matched its sales for all of last year and expects to double last year's top-line figure by the end of its current fiscal year.
source: TimesofIndia via WMPoweruser