Indian OEM Micromax will expand to Europe and the U.S.; new Windows Phone on tap for 2014

Indian OEM Micromax will expand to Europe and the U.S.; new Windows Phone on tap for 2014
India's own Android powered handset manufacturer Micromax is expanding to the U.S. and European smartphone markets. A published report out of India says that the company will launch a new smartphone in Russia before the end of the year. In the report, Micromax co-founder Rahul Sharma also said that the company will produce its first 4G LTE phone by December 2014 and a Windows Phone flavored handset next year. The company owns 22% of the Indian market and now has global ambitions.
 
The game plan, according to the executive, is to launch later this year in Russia where 1 million smartphones a month are being sold. After establishing a beachhead in Russia, Micromax plans on expanding to Romania and Pakistan. The target, according to Sharma, is to launch a smartphone in the U.S. around the time of the 2015 Super Bowl. According to the executive, unlocked phones are picking up ground in Europe and in the U.S. Looking at the U.K., the executive said that the share between locked at unlocked handsets is now 50:50.

Micromax has a factory in Rudrapur that is churning out tablets and televisions, and the company has left some space to produce smartphones from the plant. Overall, Micromax seeks to double production of smartphones next year to 50 million units. Just six months following the company's last fiscal year, it has already matched its sales for all of last year and expects to double last year's top-line figure by the end of its current fiscal year.

source: TimesofIndia via WMPoweruser

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18 Comments

1. woodshop20

Posts: 459; Member since: Sep 14, 2013

They have a cool logo, but their phones aren't that good. Their new Canvas Turbo costs $325, has a rather low end 1.5 GHz Mediatek chip and looks like the Samsung S4, HTC One and the iPhone 5s had a threesome. For that price I would wait for the Nexus 5 (which would only be slightly more expensive) or the Moto G.

4. cse.vicky unregistered

Well, the problem is that Nexus 5 price as you see in US is not the same as in India, hence 325 for that specs is good one. But well I would not recommend one :)

5. nsrsindia

Posts: 12; Member since: Oct 15, 2013

Exactly. Nexus 4 costed around 550$ on Launch in India. Where Micromax top mobile still float aroung 325$. . Go Micromax Go.

8. Jason2k13

Posts: 1444; Member since: Mar 28, 2013

Micromax dont make their own phones, they just re-brand chinese phones.

2. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

What is micromax?

3. raunak

Posts: 507; Member since: Oct 12, 2011

"Indian OEM Micromax". Read the title atleast even if you don't want to read the article.

10. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

I was being sarcastic.

13. dan86

Posts: 298; Member since: Mar 17, 2012

Unfortunately you were booed by raunak. Learn to appreciate the efforts and workmanship of new companies. Apple iPhone is not the entire world.

17. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

Did I even mention iPhone? Did I even post anything that sounded like iPhone. Clearly Apple iPhone is your world.

6. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

I will not recommend Micromax to anyone. Simply because the after-sales service is moot! It's getting better but not there yet. Devices are not that bad, not the best but does justice to the price.

7. Miracles

Posts: 560; Member since: Aug 31, 2013

I doubt Micromax will get any attention here consider all the brands that rock in the US. But it'll probably be compared to like *_*(damn I can't think of any trashy phones cuz they don't exist anymore) but yeah its always harder starting out in a new market unless your Apple or Google.

9. -box-

Posts: 3991; Member since: Jan 04, 2012

Everyone has to start somewhere, and competition is a good thing. I welcome another company.

11. amanlife249

Posts: 6; Member since: Sep 26, 2012

It' should sell good in India now. Hugh Jackman is new guy endorsing it so good it's expanding.

12. nadarbsm

Posts: 24; Member since: Feb 22, 2013

Indian OEM Micromax.. OEM.?? whr the hell did OEM come from..?? all they do is re-brand chinese phones... they dont manufacture any phone....

16. Miracles

Posts: 560; Member since: Aug 31, 2013

Agree with ya. I don't think they have the materials to make something new and innovative pop outta the box. If they had started out with the Chinese, then it there would be some decent white boxers at low prices.

14. saiki4116

Posts: 413; Member since: Mar 31, 2011

You ar a thief, only if you are caught..Same thing Applies to Micromax Phones..They are Great Phones, until they hit a snag. It would better for them to improve the after sale support in INDIA, then move on to other markets.

15. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

Expand themselves to the U.S. and Europe? Micromax doesn't even produce original designs and the only thing that has made Micromax famous in India is cheap prices. Not to forget that theie after-sales service is horrible.

18. rahul.niks

Posts: 86; Member since: Oct 31, 2013

I don't know why people kept on commenting when don't know a single thing, micromax may had been copying the design back in 2012 but since its canvas series become premium, its just their own version, it does not have patents like other big companies does but seeing its efforts, i wish them luck and yeah, they do offer aluminium body like htc one does and seeing the area for improvement for them, they will definitely break into global markets

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