In the U.S., rumors of Apple's death are greatly exaggerated

In the U.S., rumors of Apple's death are greatly exaggerated
The latest stats from Kantar Worldpanel ComTech, released on Tuesday, show that Apple is far from the sickly company that is getting eaten alive by Android. For the 12 weeks ended December 23, 2012, the Apple iPhone represented 51.2% of smartphones purchased in the U.S. That was up sharply from last year's 44.9% share which had given iOS the slimmest of leads over the 44.8% controlled by Android.

Apple's gain was actually Android's loss as Google's open source OS accounted for 44.4% of the U.S. smartphone market in 2012, down .4 percentage points from last year's figure. Also in decline was BlackBerry which controlled a miniscule 1.1% of the U.S. smartphone market in 2012, down sharply from the 6.1% the Canadian firm owned in 2011. Windows Phone saw an increase from 2.2% to 2.6% over the year.

19% of U.S. iOS sales in the period came from Android owners, up from 9% in 2011 and indicative of a subtle shift in the market. Nowhere is this more apparent than at Verizon where 49% of iOS sales came from users of another platform, 30% of them coming from Android. 58.8% of Verizon customers were iOS users in the 2012 period, up sharply from 47.4% in last year. Verizon's Android users dropped from a leading 47.5% in 2011 to 38.5% in the last weeks of 2012.

Ironically, only 6% of AT&T's customers switched from Android to iOS in the 12 weeks. On the nation's second largest carrier, iOS accounted for 74.7 percent compared to last year's 66.7 percent. Android users dropped to 19.6 percent of the carrier's customers in 2012 from 22.5 percent last year. Meanwhile, 35% of all iOS sales during the three months came from those upgrading from another Apple iPhone model. That number came in at 55% for AT&T customers and 37% at Verizon.

The data comes from more than 250,000 interviews that Kantar Worldpanel conducts yearly in the U.S. to track the behavior of mobile phone buyers.

source: KantarWorldpanel via AppleInsider



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57 Comments

1. Johnnokia

Posts: 1158; Member since: May 27, 2012

At the end of 2013, I think the (world) not US, Phone Operating System market share would be : 1- Android 2- Windows Phone 3- IOS 4- Blackberry 5- Sailfish

5. MeoCao unregistered

Kantar is lying again, they reported iPhone had 53% market share last month but it turned out to be only 35%.

14. Joker

Posts: 24; Member since: Dec 07, 2011

Ladies and gentlemen, this stats study brought to you by Apple and Apple shareholders A conclusion based on a survey of 250k out of 300+ millions subscribers..tsk tsk tsk...looks like someone flunked Stats in college.

45. cheetah2k

Posts: 2256; Member since: Jan 16, 2011

Indeed it was only 35%. Looks like Apple are heading down the same road as RIM. The lack of OS diversity & innovation will start to hurt Apple regardless of what shape or screen size they dump to market this year.

47. darkkjedii

Posts: 31103; Member since: Feb 05, 2011

Give it a rest dude

6. -box-

Posts: 3991; Member since: Jan 04, 2012

Yes, that seems plausible. By end of 2014 I hope BB and either Sailfish or Tizen push apple out of top 5

12. XPERIA-KNIGHT unregistered

i think black berry jus may be in that third spot while ios remains second (for now) bro :)

13. MrJerry

Posts: 403; Member since: Oct 05, 2012

I don't fully believe these expert things. But wp would get over ios in less than a year? Did u even read this article? WP 2.2% -> 2.6%

15. Johnnokia

Posts: 1158; Member since: May 27, 2012

I was talking about the world and I said that. WP is rapidly growing in Europe and now in China and India. Nokia just started launching Lumia series in the Middle East, the place where they are still having rank one in. So let's just wait and see.

17. cameogt

Posts: 88; Member since: Oct 18, 2012

have you been to Europe, China, India to put a statement? or just an assumption.

19. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I'm from India and what he says is true...don't know about China and others but as far as i know, India is seeing a rise in WP phones. Not just Nokia, there's HTC and Samsung...and soon when people get to know about it more, the numbers will increase, hopefully. WP has been there from before, people didn't know about it much until Nokia introduced its Lumia series... In my own knowing, Lumia series awakened WP OS in India.

23. darac

Posts: 2156; Member since: Oct 17, 2011

Lol, you actually think windows will outsell Apple?!! Wow, here's some perspective for you: WP shipped about 10M phones in the quarter while Apple probably did 52 million. Analysts are seeing over 200M iPhones being shipped this year. WP? Even Nokia said it expects less smartphone sales in first quarter this year. Wake up

2. ama3654

Posts: 295; Member since: Nov 27, 2012

Apple is dead everywhere else, and dead 2013 in US!

8. Johnnokia

Posts: 1158; Member since: May 27, 2012

I wish they would. All the companies are competing with each other in the quality and price race .. Except Apple. I Sheeps will realize that Apple were decieving them soon. I don't want to say it, but sorry ''I HATE APPLE''

37. nexusalltheway

Posts: 69; Member since: Nov 28, 2012

Me too man, haha. Adroid all the way!

38. nexusalltheway

Posts: 69; Member since: Nov 28, 2012

Amen!

56. nerdyking

Posts: 7; Member since: Dec 26, 2012

it's true ; ( ... yessssssssssss, the rotten Apple's going down...

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Ummm. The U.S. market isn't the entire market. Not by a long shot. Nothing like sticking one's head in the sand.

7. cripton805

Posts: 1485; Member since: Mar 18, 2012

This is exactly what I was thinking as I sarcastically rolled my eyes.

4. -box-

Posts: 3991; Member since: Jan 04, 2012

These seem like inaccurate numbers. Yes, the US is still a relative stronghold for apple, but closer to 25-30% than 50%. No surprise it's an Alan article though.

9. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Bingo on Alan ;-)

10. flower99

Posts: 54; Member since: Nov 18, 2012

verizon user has made their smart choice to switch to ios :)

33. ajac09

Posts: 1482; Member since: Sep 30, 2009

Let me guess you also make the smart choice to drive an H1 hummer to right?

46. metalpoet unregistered

no! Verizon user idiots that switched to ios were just doing it because att had a strangle hold on the iphone until 2010 and SOME people and just now realizing it and making the huge mistake of getting an iPhone but come late 2013 and 2014 ppl's contracts will be up and theyll go to android, windows and even bb! the ONLY thing that apple has that no one else does is an massive army of accessories for their stupid fragile phones!

11. rusticguy

Posts: 2828; Member since: Aug 11, 2012

But why are the share prices down by 30% from peak? Aah i know they would say strong sales doesn't mean strong indicators on stock market. Apple commuted 10 billion dollar stock buyback IIRC and if they aren't buying back at current levels means it will go down further :)

16. cameogt

Posts: 88; Member since: Oct 18, 2012

this is just US statistics. lame.

18. bransablan

Posts: 25; Member since: Jul 19, 2012

It doesnt surprise me that many people are still trying to get on the iphone bandwagon, but its mostly those who never tried an iphone before, i would say those of us who used an iphone for a while now have moved on to the samsung s3, note 2, or nexus 4... The high volume purchases of iphones of course are coming mostly those in sprint and other smaller carriers customers. Its sad to say but everyday insell an iphone 4 to a customer just because its free i feel like im doing something wrong... I would say to those of us who are in the mobile industry dont want the hype of the iphone to go away only because those are for sure money making sales

20. pongkie

Posts: 663; Member since: Aug 20, 2011

as long as developers supports a platform it will be okay

21. BREvenson

Posts: 240; Member since: May 17, 2012

Of course, Apple's market share in the U.S. is more than Android's share; this is the country where they can claim their dominance over the competition. While other countries are catching on to Apple's manipulation of the patent system and their questionable business practices, the U.S. is still braindead. They are eager to grant the most ridiculous of patents, and apparently they don't want to stifle Apple's expanding grip on the mobile market. On a slightly unrelated note, I think that's why about 8 out of 10 people I deal with at work have an iPhone in their hands when they are dealing with me. Americans are BS'ed into believing that the iPhone is their knight in shining armor; the one device that will keep everything simple and make everything all right. Bull.

22. appleandsonylover

Posts: 7; Member since: Jan 17, 2013

I believe this. Imagine, android accounts to many handsets from different companies. Unlike iOS who one has one handset to compete. Only few iOs users stay with their old handsets. Imagine it just shows apple is still number 1. Iphone 5 vs all of the mobile phones. Android users can just dream of having this achievement. At the end of 2013 it will still be android vs iOs.

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