In the U.S., rumors of Apple's death are greatly exaggerated

In the U.S., rumors of Apple's death are greatly exaggerated
The latest stats from Kantar Worldpanel ComTech, released on Tuesday, show that Apple is far from the sickly company that is getting eaten alive by Android. For the 12 weeks ended December 23, 2012, the Apple iPhone represented 51.2% of smartphones purchased in the U.S. That was up sharply from last year's 44.9% share which had given iOS the slimmest of leads over the 44.8% controlled by Android.

Apple's gain was actually Android's loss as Google's open source OS accounted for 44.4% of the U.S. smartphone market in 2012, down .4 percentage points from last year's figure. Also in decline was BlackBerry which controlled a miniscule 1.1% of the U.S. smartphone market in 2012, down sharply from the 6.1% the Canadian firm owned in 2011. Windows Phone saw an increase from 2.2% to 2.6% over the year.

19% of U.S. iOS sales in the period came from Android owners, up from 9% in 2011 and indicative of a subtle shift in the market. Nowhere is this more apparent than at Verizon where 49% of iOS sales came from users of another platform, 30% of them coming from Android. 58.8% of Verizon customers were iOS users in the 2012 period, up sharply from 47.4% in last year. Verizon's Android users dropped from a leading 47.5% in 2011 to 38.5% in the last weeks of 2012.

Ironically, only 6% of AT&T's customers switched from Android to iOS in the 12 weeks. On the nation's second largest carrier, iOS accounted for 74.7 percent compared to last year's 66.7 percent. Android users dropped to 19.6 percent of the carrier's customers in 2012 from 22.5 percent last year. Meanwhile, 35% of all iOS sales during the three months came from those upgrading from another Apple iPhone model. That number came in at 55% for AT&T customers and 37% at Verizon.

The data comes from more than 250,000 interviews that Kantar Worldpanel conducts yearly in the U.S. to track the behavior of mobile phone buyers.

source: KantarWorldpanel via AppleInsider



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57 Comments

53. LionStone

Posts: 1048; Member since: Dec 10, 2010

You can't pull the pull the wool over our eyes... Hah!

52. tuminatr

Posts: 1193; Member since: Feb 23, 2009

Latest results I could find on market share looks like November 2012 the figures speak for themselves Top Smartphone Platforms 3 Month Avg. Ending Nov. 2012 vs. 3 Month Avg. Ending Aug. 2012 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens Share (%) of Smartphone Subscribers Aug-12 Nov-12 Point Change Total Smartphone Subscribers 100.0% 100.0% N/A Google 52.6% 53.7% 1.1 Apple 34.3% 35.0% 0.7 RIM 8.3% 7.3% -1.0 Microsoft 3.6% 3.0% -0.6 Symbian 0.7% 0.5% -0.2 link if you want it http://www.comscore.com/Insights/Press_Releases/2013/1/comScore_Reports_November_2012_U.S._Mobile_Subscriber_Market_Share

55. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thanks for this post. This also reminds me....this article is comparing 12 weeks from last year to this year....your post is comparing this year only. Again, thank you... 2 differnt numbers.....looking at 2 different things....and it tells 2 different pictures.....shocking huh... But hey...congrats Apple for an increase comapring 12 weeks from last year to this year. Again....like I said a few months ago....its news when the overall marketshare starts changing dramatically....

57. tuminatr

Posts: 1193; Member since: Feb 23, 2009

np, so I have all but the last 4 weeks in those results above. I would bet it ends with Android 54% US market share Apple 36% US market share still Android has a very healthy market share, and Apple had a healthy increase good for them both as they are american companies

51. tuminatr

Posts: 1193; Member since: Feb 23, 2009

I dont like just seeing info this way, If i remember properley android started 2012 with about 51% of the US market and IOS with about 30% so if Apple sold 52% of the smartphones in 2012 and 45% were android sales a 7% differance. that would only move the market share a few points in Apples favor so maybe they ended 2012 with 33% market share and Anroid with 48% if anybody has the actual market share % report please post a link I could not find it on the web. The other thing to keep in perspective is a few years ago Apple was selling 70% plus there rapid growth had definately slowed.

40. donfem

Posts: 708; Member since: Mar 30, 2011

My question is, who has a lot to lose if the correct information on the market share is released? the answer to the question will explain either the falsification or adjustment.

39. InspectorGadget80 unregistered

Black Berry will bounce back with their new BB10 TOUCH AND QWERTY phones while ANDROID SURPASS Apple with their 5" screen with 1080P AND APPLE keeps and only grow one inch and their ipads still looks the same just lost a few inches and people still don't realize APPLE can't make their products or software any different from Android.

36. jsjr76

Posts: 24; Member since: Sep 28, 2010

What I find so amusing is how many people take the time to hate Apple but couldn't give one solid reason why. The facts speak for themselves folks, the iPhone is simply a better device than anything out there. Fit and finish are second to none, they're uber reliable (sooner or later EVERY manufacturer makes a dud), and the apps f'n work! They don't crash like Android, they have keyboard or swipe lag like Android, and they hold their value far better than Androids. WP's are the closest device I've seen to an iPhone as far as touch response and reliability. Most of the things people whine about on here that the iPhone can't do make no difference considering that half the time the Android doesn't do it that well to start! Get a life people. Apple simply makes a fine product, period.

41. donfem

Posts: 708; Member since: Mar 30, 2011

Have you ever used something other than apple product? It seems you go on what others have said or what you read. If apple is what you like, fine.Stick with it.Speaking the truth does not mean"Hate". Open platforms give their users personal touch which explains why they love them.

43. EclipseGSX

Posts: 1778; Member since: Oct 18, 2011

This was probably true 2-3 years ago. I'll give you value but for overpaying like you are to fill Apples disgustingly huge profit margin, you should profit somehow from some other poor sap willing to overpay as well.

44. Whateverman

Posts: 3295; Member since: May 17, 2009

Don't lie. The apps don't just "f'n work", my iPad crashes more than my last 3 Android phones combined. Netflix, Kik, YouTube, even Safari crashes all the freakin' time. It freezes, it lags, it stutters, and there are some games that I just uninstalled because they couldn't make it pass the boot up. Don't get me wrong, I like having it much better than not having it, but it's nowhere near the piece of perfection that some like to make it out to be.

48. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

That's true. I love my iPad 3, but it does hiccup.

49. Whateverman

Posts: 3295; Member since: May 17, 2009

Thank jedii! And it's not to say it bad, because hiccups and all, me and my iPad are inseperable! Just like me and my Razr. Much like you, I just don't expect perfection out of either platform because none of them will ever be.

50. jroc74

Posts: 6023; Member since: Dec 30, 2010

"The facts speak for themselves folks, the iPhone is simply a better device than anything out there." Thats your opinion....not a fact. If that was a fact....Android, BB, Win Mo, WP would all be gone and it would only be iPhones in stores. Since it isnt.....some ppl actually do like other phones not named iPhone. You are talking about Android like its 2008, 2009. Its 2013. The market share speaks for itself. Ppl left Win Mo and BB for Android for a reason....and that was back in 2010. Btw....if the iPhone was so reliable and the apps just worked....the iPhone troubleshooting section on forums would be very, very small. They arent. So thats also not a fact....And I saw an iPhone 4 freeze up while a co worker showed us a clip of his kids school play

54. infinitemethod

Posts: 151; Member since: Sep 04, 2012

Turd comment. My wife's iOS devices are constantly force closing on themselves while my Note 2 hasn't had a single issue. Jelly Bean is smooth as can be. You should get out more often and maybe youd realize the world around you. I cant believe someone thought putting glass on both sides of a mobile device was a good idea. Yes, please can I have a phone that shatters on both sides! Please take away my abilities to remove/replace my battery. Also, instead of allowing me to expand my own memory, charge me $100 for 16GB more or $200 for 48GB more! Its not that people cant afford a 64GB iPhone, its that those people arent dumb enough to be charged that type of premium for storage when they can expand it themselves on almost every Android device. People also tend to choose their own user experience, not let Apple dictate it for them. But you go ahead and enjoy your app. Launcher OS from 7 years ago hahahha

34. corgilot

Posts: 8; Member since: Sep 25, 2012

What I think is funny here is the fact that they only focus on the US market and also only the 4th quarter of last year. If you look at iOS in world wide numbers it is WAY behind android and it is falling. If you look strictly in the US, yes it still is in front but over the last year they have lost quite a bit of ground to Android and even WP8. This will continue in 2013, especially with all of the 1080p Android phones coming out this year!!! Apple is a dying company!!!!

32. ajac09

Posts: 1482; Member since: Sep 30, 2009

Look iPhonearena finding ways to make apple look good.

26. tedkord

Posts: 17529; Member since: Jun 17, 2009

Here we go again. It clearly says on the source material, "12 week period ending 12/25. " This is a quarter, the quarter of a new iPhone release. Total share remains about the same, 35%.

29. jroc74

Posts: 6023; Member since: Dec 30, 2010

I often wonder lately why all the quarterly reports....instead of the whole marketshare numbers....I dont think we get those anymore, do we?

25. Whateverman

Posts: 3295; Member since: May 17, 2009

Oh, is it time for Apple's hourly pat on the back again? Is this one of those new ads or what? A flame war is on it's way, because this article reeks of Apple bias. It's one thing to report the numbers, but this article seems to be lighter fluid for another flame war. The top two OS's had a great quarter, Windows is gaining and loyal Blackberry fans are holding out for the first BB 10 device to hit the market. No need for to slant the story.

30. jroc74

Posts: 6023; Member since: Dec 30, 2010

I'm just curious....how do they know iOS rise on Verizon came from Android users switching....and not just Android users leaving the carrier....or new iPhone users to Verizon? One of his sources was Apple Insider...lol. The Kantar source.....doesnt say anything about ppl switching from Android to iOS...and Apple Insider is down right now...lol.

35. Whateverman

Posts: 3295; Member since: May 17, 2009

Was kinda wondering the exact same thing!

42. donfem

Posts: 708; Member since: Mar 30, 2011

You should realize an article is written with the sole purpose of affecting the readers.... This is another example of very poorly- written-mischieviously-penned information dissemination.

31. jroc74

Posts: 6023; Member since: Dec 30, 2010

Or from Android users not upgrading, getting a new phone?

24. Edmund

Posts: 656; Member since: Jul 13, 2012

If anything it shows the end of android's stronghold in the US.

22. appleandsonylover

Posts: 7; Member since: Jan 17, 2013

I believe this. Imagine, android accounts to many handsets from different companies. Unlike iOS who one has one handset to compete. Only few iOs users stay with their old handsets. Imagine it just shows apple is still number 1. Iphone 5 vs all of the mobile phones. Android users can just dream of having this achievement. At the end of 2013 it will still be android vs iOs.

27. tedkord

Posts: 17529; Member since: Jun 17, 2009

At the end of 2013, it will still be Android vs. Apple. And it will still be Android leading.

28. BazGibb

Posts: 1; Member since: Jan 22, 2013

iOS and Apple DON'T have "one handset to compete" at all! The last time I looked Apple where selling the iPhone 4, the iPhone 4s and the iPhone5. That's 3 models of phone, though I can see why you thought they only sold one, considering they look practically the same. Apple will never have the greatest share of world wide phone users because the VAST MAJORITY of folk around the world simply could not afford an iPhone. At the cheaper end, there are hundreds of makes of Android phones which the majority of folk around the world can afford, and at the top end there are a number of phones which the rest can afford, most of which are better than the iPhone anyway including my quite maginifcent (and large Galaxy Note 2) lol.

21. BREvenson

Posts: 240; Member since: May 17, 2012

Of course, Apple's market share in the U.S. is more than Android's share; this is the country where they can claim their dominance over the competition. While other countries are catching on to Apple's manipulation of the patent system and their questionable business practices, the U.S. is still braindead. They are eager to grant the most ridiculous of patents, and apparently they don't want to stifle Apple's expanding grip on the mobile market. On a slightly unrelated note, I think that's why about 8 out of 10 people I deal with at work have an iPhone in their hands when they are dealing with me. Americans are BS'ed into believing that the iPhone is their knight in shining armor; the one device that will keep everything simple and make everything all right. Bull.

20. pongkie

Posts: 663; Member since: Aug 20, 2011

as long as developers supports a platform it will be okay

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