Jony Ive might have hinted that Swiss makers are toast, since the iWatch is that awesome

Jony Ive might have hinted that Swiss makers are toast, since the iWatch is that awesome
Apple chief designer Jony Ive has allegedly dissed the good ol' Swiss watchmaking by saying that Switzerland will be in jeopardy when the iWatch hits the shelves. Well, he apparently used a certain four-letter word to describe the state that the Apple's smartwatch will leave those Swiss watch makers in, but since we haven't been there, we can't confirm for sure, plus Jony Ive doesn't really seem like that type.

It's not precisely clear when the iWatch will be launched, but its actual announcement might happen as soon as next Tuesday, alongside the iPhone 6, at a "one more thing" type of break during Apple's big event in Cupertino. The thing is that whenever Apple tries to conquer a new market niche, it announces the product months before the actual launch, telling potential users to hold their horses on the competition's products until they see what Apple has to offer in the field. It is not out of the question then that we would see the iWatch next week, and gauge if Jony Ive was right to eventually badmouth the Swiss watchmaking industry.

source: NYT

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20 Comments

1. htcforlife

Posts: 73; Member since: Apr 15, 2014

Apple? No thanks doc

2. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

come onnn... swiss watches have a class unlike itoys

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Lol, you underestimate their ability to brainwash their "special" user base.

11. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

"Brainwash" thats a nice word

19. nithyakr

Posts: 161; Member since: Jun 20, 2014

Please! Apple is the classiest Manufacturer when it comes to phones and laptops. Of course they will set the industry standard when it comes to smart watches too. Just like they did with the iPhone in 2007!

3. NextGenTech

Posts: 59; Member since: Jul 24, 2014

Yes because business men/women or socialites wearing £$10K plus watches will ditch there Rolex,Omega,Hublot etc to go follow the herd and buy iToy watch. Don't think so. Sports personalities might wear during training etc so will help the brand though. Swiss boys will NOT be worried, that's just comical. The followers will flock to buy the smart ones will stay away or continue to buy high end jewellery.

9. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Smart ones buy high-end jewelry? Isn't it more smart to buy cheaper and more functional smartwatch instead of $10k Rolex or Hublot which everybody most likely thinks is fake? (I like watches myself too, but I hope that you see the point).

20. DnB925Art

Posts: 1168; Member since: May 23, 2013

Yes smart ones do buy high end Swiss watches. In a few years, your smartwatch will be obsolete. A Swiss-made mechanical watch will NOT be obsolete. It pretty much has one function: to tell the time (with some exceptions like Breitling Navitimers which have mechanical functions for pilots to calculate flight distance, etc.). With proper care and maintenance, it will become an heirloom and will be passed down to your children, and their children, and so on. And it will still look timeless and classy in a hundred years.

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Lotsa followers, though.

4. AlikMalix unregistered

This is really the news here: PA reposts news from another Fashion site, that reposted from another techsite that has heard someone say that someone who knows a guy who worked with Jony Ive "might have hinted" (see title above) that Swiss Makers are toast. There I fixed it for ya...

5. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Like it or not, iPod killed walkman, iPhone killed Symbian and BlackBerry, I'm not surprised he says such cocky word

6. WendyFromCircus

Posts: 40; Member since: Sep 02, 2014

Sebastian!!!! :)

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Wendy Garett!

16. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Sorry, but I don't think the Walkman, BlackBerry, or Nokia are in the same league with Rolex. That's like saying Chevy took out Pontiac and Oldsmobile, so next they're going to stomp out Ferrari. Sorry but no.

7. D.Lamore

Posts: 198; Member since: Aug 15, 2014

mind games by apple, but most of us aren't zombies

13. drunkenjay

Posts: 1703; Member since: Feb 11, 2013

im actually interested in what apple will bring on september 9th. iwatches might actually bring interest to other watch manufacturers and bring insight that maybe smart watches are the way to go in the future. It will also bring great competition to other major phone brands. even thought i dont have much interest apple products maybe the new phone/watch can bring new designs and ideas forward.

14. darkkjedii

Posts: 31667; Member since: Feb 05, 2011

I can't wait to see what it actually looks like.

15. Spedez

Posts: 542; Member since: Aug 29, 2014

Apple guys being arrogant pricks as usual.

17. DnB925Art

Posts: 1168; Member since: May 23, 2013

Um no. Unless an iWatch can be worn for generations ans still look classy and timeless, and continue to funtion, then I say no. An iWatch, after a few years, will be obsolete because it relies on the latest technology to stay relevant. A Swiss watch, like Rolex, Breitling, Tissot, Omega, Jaeger, etc. are mechanical and can last hundreds of years if maintained and serviced. My father has a small collection of watches with one dating back to the early 1920's. He'll be leaving me his collection (which will add to my small collection) and I will do the same and leave them to my son. After another 100 years, I bet even my grandchilden and great grandchildren will have them and they will still look classy and timeless.

18. McLTE

Posts: 922; Member since: Oct 18, 2011

I could NOT agree more. I have a Rolex that I plan to hand down to my Son. I know it will last that long and will become an Heirloom. Beyond that, the watch is a mechanical marvel, along with having it's own beauty. While I will some day own a smart watch, It will NEVER be in the same league of the high end watches, like my Rolex. The smart watch may tell time more accurately, give me more data, keep me more entertained - but it will never have the longevity to become cherished like the high end watches.

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