How many Watch units do you think Apple will sell this year?


Analysts are all over the place when it comes to predicting the Apple Watch sales for the year, ranging from 8 million to more than 40 million units, with the average consensus being 22.47 million, as you can see in the snippet below. 

Our quick back-of-the-napkin calculations indicate that Apple could sell 20-30 million timepieces this year, based on polls that one in ten iPhone users has expressed willingness to buy it when it lands. With about 300 million compatible iPhones currently in circulation - iPhone 5, 5c, 5s, 6 and 6 Plus - this returns 30 million potential buys at the upper range of the prediction. 

Naturally, not everyone that expressed interest is going to buy it, but even if Apple sells "just" 20 million or so, when you multiply such a number with at least $200 profit per timepiece, that still returns a princely $4 billion in Apple's cash coffers this year from the Watch alone, vindicating each and every cent that went into its R&D in the last four years, is all goes well. 

The company is being pretty conservative with the initial batch, though, allegedly ordering 3 million Watch units to suppliers, treading the waters lightly. If it senses real interest, though, these numbers could quickly go into overdrive. What do you think, how many Apple Watch units do you expect the team from Cupertino to move this year?

How many Watch units do you think Apple will sell this year?

Less than 10 million
10-30 million
More than 30 million

source: Jon Elrichman (Twitter)

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