Here's how Microsoft kept the Surface tablet a secret

Here's how Microsoft kept the Surface tablet a secret
The Microsoft Surface is a revolutionary device not just because it is a new tablet running on Windows 8 and sharing the kernel of a full-blown Windows 8, but because... it is made by Microsoft. Redmond’s entry into hardware is something not many expected and what’s even more interesting, there were practically no rumors about the Surface right before its launch. How did Microsoft manage to keep it all under cover?

After last week we learned to what extremes Samsung went to keep the Galaxy S III a secret, now Microsoft shows how hard it really is to develop a product for months while keeping it away from the public’s eye.

First, we should mention that Microsoft already has its own product design studio filled with 3D printers and all the technology needed for quick and effective prototyping. It’s called the Garage, but it wasn’t secretive enough for Redmond. When it all started with the Surface development, the whole team worked in what Microsoft’s Stevie Bathiche calls underground bunker with no windows.

That’s what it takes to set the stage for the extremely secretive Surface. Only later the team moved to a building that actually had buildings, but with security you’d usually see at bank vaults - airlock-like chained doors where the first has to close before the second opens so you’re completely sure no one is following you.

And development and prototyping went on and on under that very same silence. This allowed the team to focus its attention on the tiny details. A good example is the effort the Surface team put solely on the snapping sound when the keyboard joins the tablet. It’s surprisingly solid given the thin size of it and that’s deliberate, so you get really confident that it fits securely.

So at least in terms of security, Microsoft is definitely going Apple-like security, and that’s great, don’t you think? If only it managed to close the gap between the announcement and actual launch to mere days as well...

source: TechRadar

Related phones

Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB
Surface Pro
  • Display 10.6" 1920 x 1080 pixels
  • Camera 1 megapixel
  • Processor Intel Core i5, Dual-core, 1700 MHz
  • Storage 64 GB

FEATURED VIDEO

13 Comments

1. tegradragon

Posts: 68; Member since: May 23, 2012

I was a die-hard Apple fan but I'm pure Redmond now. Thank you Surface and Windows Phone 8. :)

13. Sangeet

Posts: 232; Member since: Apr 21, 2012

agree, both companies are good but it is that Microsoft is just a bit better, i don't know why, but that doesn't mean that Apple is bad, believe me it isnt..

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Yeah, closing the gap between announcement and ship will be the real challenge - so many more mouths to muzzle. And each mouth has a vested interest in leaking.... That will be the real test of being to replicate Apple's security model.

4. tegradragon

Posts: 68; Member since: May 23, 2012

Apple usually ships after two weeks max after the announcement. And it starts pre-booking right after the keynote's over. Windows has a LOT of time before they start shipping Surface. October, if I'm not wrong. So IF they pull it off, they'll surpass Apple's iron-vault security standards.

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

There is a huge supply chain that has to be mobilized to be able to ship an iDevice 2 weeks after product announcement. Every member of the supply chain has a vested interest in leaking their respective part to the world. When MS can get its supply chain to ship Surface tablets 2 weeks (much less the day of - new Retina MBP) after announcement and have almost zero leaks up until maybe the week before announcement, they will have been able to replicate Apple's security model.

3. cepcamba

Posts: 717; Member since: Feb 27, 2012

It's not Apple-like security. It's just plain tight security, please.

11. rodex

Posts: 24; Member since: Dec 14, 2011

Exactly. Thanks :)

5. ardent1

Posts: 2000; Member since: Apr 16, 2011

MicroSoft invented the tablet PC in about 2002 and it took another ten years to introduce the surface tablet and they expect people to get excited about the ten-year delay. Better late than never.

6. mahoganyheart

Posts: 11; Member since: May 23, 2012

It's almost unfair to announce a product 4 months before it becomes available while in most cases, 4 months is the lifetime of new technology products now a days! Microsoft has a lot to prove, a lot of expectations to meet to justify me waiting for so long.

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

In four months, Apple could start to ship an MBA with detachable keyboard if they felt it would sell. Four months is almost the time it takes to prototype next year's GS IV.

9. SmartPhoneStream

Posts: 162; Member since: Jun 21, 2012

Smart idea by Microsoft, without all those rumors the developers can keep there mind set on the Surface prototype

10. thelegend6657 unregistered

If photos or specs are leaked , the surprise element are gone Think of it this way , nobody knows a hell lot about Samsung Gs2 before it was announced so everyone was surprised and excited . But in the GS3 case people already know what's coming except for the design all thanks to rumours

12. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

it's great that Microsoft now knows how to keep some of it's operation a secret they failed to do so with the xbox info that was on the web. PC users and PC Fans now want to know when these "surfsce" Tablets go on sale especially the Surface Pro because it can run the thousands of Windows Programs that now run on PC's Laptops world wide. Apple fans have their Ipad and it is a good Tablet now us Windows PC laptop fans have our MS Surface Pro Tablet to run our ECO system of thousands of Windows Educational, Business, Games, WEB based Entertainment and very specialized windows programs some businesses use. hurry up Microsft people who want them wont wait forever .

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.